In June of 1953, civil disturbances hit East Germany--and the Eisenhower administration faced a choice: make good on the rhetoric of 'liberation' or adopt a more restrained approach.  Ultimately President Eisenhower and his team adopted the latter approach, restraint, seeking to exploit the uprisings for advantage in the Cold War without encouraging anyone to take needless risks or discrediting the protests themselves by endorsing them from Washington.

In this special edition of the podcast, host Mark Jacobson revisits the classic work of Edward Bernays whose 1928 book, Propaganda, argued that democracy required managed perception and was effective precisely because it bypasses conscious reasoning. Bernays wrote at a time when newspapers were the dominant form of communication, when radio and film were still nascent, but the clear implications of his work for our current world of algorithmically controlled media are numerous.

It's been a dynamic year of growth for the Active Measures Newsletter Podcast.  With great guests and a ton of news, each week we've had more to talk about than time to do it.  So as the year winds down, hosts Mark Jacobson and Jim Ludes name their "final four"--the biggest stories from the Active Measures Newsletter in 2025.  Artificial Intelligence, Sabotage in Europe, America’s Unilateral Disarmament, and more contend for the biggest story of the year. 

“They’re burning all the witches,” sang Taylor Swift on the album “reputation,” a lyric with meaning about modern-day witch hunts, cancel culture, and, in fact, disinformation. In this week’s episode of The Active Measures Newsletter Podcast, hosts Jim Ludes and Mark Jacobson break down the recent attack on Taylor Swift’s actual reputation and the self-harm done to America’s reputation by its new national security strategy.  Then, they welcome L. Gordon Crovitz, co-CEO of NewsGuard, for a great conversation about the current threat-landscape, America’s unilateral disarmament in this fight, the prospect for corralling social media and AI platforms, and the enduring value of good local news.

The terminology we use to describe new phenomena matters.  On this week's podcast, defense intellectual Frank Hoffman reviews Chinese, Russian, European, and--to the extent there is any--American writings about 'cognitive warfare.' For the uninitiated--this runs the gamut from traditional tools of influence to novel technologies, including chemical and directed energy weapons that can "alter peoples’ brains and thought processes. . . .” Co-hosts Jim Ludes and Mark Jacobson also discuss the latest news about CopyCop/Storm 1516 and the latest recruiting ad for the 4th PsyOp Group.

American social media is filled with high-strung posters, outrage-addicts, and partisan players.  It's a perfect avenue for amplifying division and most platforms let anyone play.  So it came as a shock to some this week when X turned on a new geolocation service and the overseas posting of active accounts--some with hundreds of thousands and even millions of followers--proved to originate from Eastern Europe, Africa, and Asia.  In this special edition of the podcast, host Jim Ludes takes us back to 2017, when Russia's use of fake personas on social media first became obvious.

This week, Naomi O’Leary, European Correspondent for The Irish Times describes Russia’s hybrid warfare across Europe—from severed pigs heads dumped at French mosques to cases of arson in Poland and the United Kingdom. “Russia is recruiting what they call ‘Telegram agents’ over this messaging app to do small-scale sabotage,” she says, “and the aim is . . . ‘to disrupt the unity of Western states and sow discord among citizens of European countries. . . .’” Hosts Jim Ludes and Mark Jacobson also discuss emerging details about the Trump administration’s latest push for a deal in Ukraine; the potential for U.S. agentic AI information operations in Venezuela; and a litany of current disinformation campaigns in the Balkans.

Journalists at Sky News created an elegant experiment to assess whether content on X had political bias. From a database of 90,000 posts created by 21,690 accounts collected over two weeks in May of 2025, they were able to observe ". . . a clear imbalance of content promoted on the platform, with right-wing voices dominating and the algorithm pushing posts to new users that don't align with their interests." Digital Investigations Journalists Kaitlin Tosh and Michelle Inez Simon join hosts Jim Ludes and Mark Jacobson to discuss their experiment and its findings.

France convicted four men reportedly tied to Russian intelligence for vandalizing the Paris Holocaust museum.

Hosts Jim Ludes and Mark Jacobson welcome Erol Yayboke (CSIS and FilterLabs.AI) for a conversation about the potential of agentic artificial intelligence to contribute to effective offensive information operations.  They also review some of the top stories in this week's newsletter.