Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
All content for The Advertiser's Guide to the Galaxy is the property of IVM Podcasts and is served directly from their servers
with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
A new 'match': Matchmaker Sima Taparia's career change
The Advertiser's Guide to the Galaxy
8 minutes
2 years ago
A new 'match': Matchmaker Sima Taparia's career change
Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably. It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully.
The Advertiser's Guide to the Galaxy
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
