Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
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Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
Of the many, many ad campaigns released in 2022, I have watched and observed 927 Indian advertisements and 2,531 global advertisements. That’s a good universe for me to pick my top 10 ads from India in 2022! Tune in to ‘The Advertiser’s Guide to the Galaxy’ with me Karthik Srinivasan to know which 10 brands and ad made it to the list!
HUL’s Vim recently went to town with a new product called Vim Black, a men-only dish-wash liquid! Soon, Vim confessed that the product doesn’t really exist. Tune in to know why Karthik Srinivan thinks Vim Black was an odd misfire and a tonal aberration from HUL.
A commonly used framing device in advertising involves asking people to be like the person being shown in the ad. But a few brands also try the opposite - they show someone in the ad and ask viewers to not be like that person! Examples of ads that use these framing devices and how it works - tune in to know more!
There is a specific creative device in advertising that involves financial brands - they ask, "Is your money lazy?". And they also ask the opposite, "Is your money working (as) hard (as you)?". Which brands have used this idea and how does it work? Listen... to know more!
Emami Kesh King recently named Hindustan Unilever’s Indulekha in their ads and claimed, Kesh King is 2 times more effective than Indulekha in reducing hair fall". And "2X effective at half the price"! How did Indulekha respond? In a really smart way! Tune in to the ‘Advertiser’s guide to the Galaxy’ to know more!
Sima Taparia is most well known for her hit Netflix show, Indian Matchmaking. When she announced a new position on LinkedIn recently, it made news, understandably. It's a clever campaign idea. But I do wish the brand behind it had pushed it, even more, exploiting the potential fully.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at a really clever positioning brainwave from PhonePe Insurance that helps itself differentiate instantly from others!
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the unethical LinkedIn tactic in Monster's rebranding announcement!
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the long list of owners of this idea and how so many sleep solutions brands have regurgitated this idea without any credit whatsoever to previous iterations.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at Dabur Honey's recent ad film that goes to a great extent to add an inauthentic starting point that pulls down the overall effort.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the AU Bank ad along with a few other ads to address the allegation that advertising reimagines our traditions. Spoiler alert: they do not!
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan explores the reason behind why GSK's Crocin names a model featured in the print ad, and why he is a 'Mr.' and not a 'Dr.' despite wearing a white coat associated with a doctor.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the 2022 relaunch of Havells 'Hawa Badlegi' and offers his perspective on why it falls short of the brand's earlier work.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the Navneet campaign's narrative device and points to the underlying issues that pull down the impact of the intent.
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the evolution of how Jaquar has advertised their lighting products over the years, and why 2022 is the year they finally get it right!
In this episode of ‘The Advertiser’s Guide To The Galaxy’ Karthik Srinivasan looks at the recent public service message from Hindustan Unilever and offers perspective on seeing it beyond its easy emotional appeal.
Why do we like certain ads over others? What makes an ad talk-worthy for the right, or wrong, reasons? Is advertising art, or just business?
In the ‘The Advertiser's Guide to the Galaxy’ podcast, host Karthik Srinivasan dissects advertising campaigns by questioning the what, why, and how, so that people are able to see the same ad with new eyes.
Karthik Srinivasan is a Communications consultant and he has been working in the field for over two decades.
PS: The show's title is inspired by Douglas Adams’ The Hitchhikers’ Guide to the Galaxy, a book that Karthik considers his No. 1 favorite of all time.
