The Aesthetics Growth Podcast

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The Aesthetics Growth Podcast

Bref McHugh & Brad Ferris

26 episodes

6 hours ago

In this episode of the Aesthetics Growth Podcast, Bref McHugh dives into the essentials of creating a robust growth plan for 2026, focusing on marketing strategies that have proven effective in the medical aesthetics industry. He shares insights from his extensive experience, discusses the impact of AI on marketing this coming 2026, and emphasizes the importance of setting clear goals and understanding key metrics. The episode also highlights the significance of reviews, SEO, and the use of v...

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Health & Fitness

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In this episode of the Aesthetics Growth Podcast, Bref McHugh dives into the essentials of creating a robust growth plan for 2026, focusing on marketing strategies that have proven effective in the medical aesthetics industry. He shares insights from his extensive experience, discusses the impact of AI on marketing this coming 2026, and emphasizes the importance of setting clear goals and understanding key metrics. The episode also highlights the significance of reviews, SEO, and the use of v...

Show more...

Health & Fitness

Episodes (20/26)

The Aesthetics Growth Podcast

How to Boost Engagement, Personalize Marketing and Optimize SEO with AI in Aesthetics for 2026

In this episode of the Aesthetics Growth Podcast, Bref McHugh dives into the essentials of creating a robust growth plan for 2026, focusing on marketing strategies that have proven effective in the medical aesthetics industry. He shares insights from his extensive experience, discusses the impact of AI on marketing this coming 2026, and emphasizes the importance of setting clear goals and understanding key metrics. The episode also highlights the significance of reviews, SEO, and the use of v...

3 weeks ago

37 minutes

The Aesthetics Growth Podcast

Ethical Practices - The Secret to Long-Term Success In Aesthetics with Laura Glaser

In this episode of the Aesthetics Growth Podcast Laura shares her journey, emphasizing resilience, experience, and learning. She discusses the importance of creating a unique business model that focuses on patient care and ethical practices, differentiating her med spa from others in the industry. Laura also highlights the significance of branding, understanding the target audience, and building a strong foundation for business growth. 👍 And hey...if you liked this, smash the 'Like' and hit [...

1 month ago

1 hour

The Aesthetics Growth Podcast

Unlocking the Secrets of Aesthetic Entrepreneurship with Ashley James

In this insightful episode, Ashley James, a seasoned expert in the aesthetics industry, shares her journey from nursing to becoming a successful entrepreneur and consultant. She discusses the importance of strategic planning, understanding financials, and the role of marketing in building a thriving med spa business. Ashley emphasizes the significance of hiring experienced staff, maintaining a strong marketing presence, and the value of customer relationships. She also highlights the latest t...

1 month ago

52 minutes

The Aesthetics Growth Podcast

Navigating the Path from Engineering to Aesthetics: Elizabeth Bagan's Journey

Join us as we dive into the inspiring journey of Elizabeth Bagan, who transitioned from engineering to healthcare and built a thriving practice rooted in authenticity and core values. Discover how Elizabeth navigated the challenges of entrepreneurship, the importance of building genuine relationships, and her vision for a patient-centric approach in aesthetics and wellness. Whether you're an aspiring entrepreneur or a seasoned professional, Elizabeth's story offers valuable insights and motiv...

3 months ago

37 minutes

The Aesthetics Growth Podcast

Mentorship and Growth in the Aesthetics Industry with Brittany Perez DNP, FNP-C

In this engaging episode, Brittany Perez DNP, FNP-C, shares her journey from makeup artistry to becoming a powerhouse in medical aesthetics and wellness. She discusses the importance of patient experience, team culture, and continuous education in the aesthetics industry. Brittany also highlights the significance of mentorship and the evolving trends in aesthetics, focusing on natural and regenerative treatments. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect wi...

3 months ago

49 minutes

The Aesthetics Growth Podcast

A Journey from Primary Care to Pioneering Wellness with Jennifer Pantoja

Join us as we dive into the inspiring journey of Jennifer Pantoja, founder of Transformed Aesthetics and Wellness. Discover how she transitioned from primary care to aesthetics, her unique approach to patient care and the innovative services that set her practice apart. Jennifer shares her insights on entrepreneurship, the importance of a supportive team, and her vision for the future of wellness and aesthetics. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect wit...

4 months ago

34 minutes

The Aesthetics Growth Podcast

The Confidence Code: Aesthetics Insights from Rana Kennelly

An inspiring conversation with Rana Kennelly, founder of The Confidence Bar, as she shares her journey of building a successful aesthetic practice rooted in authenticity and trust. Discover how Rana's leadership and passion for helping others have transformed her business and impacted the industry. From navigating challenges to celebrating successes, this episode is a testament to the power of doing the right thing and fostering genuine connections. Tune in to learn from Rana's experiences an...

4 months ago

1 hour 3 minutes

The Aesthetics Growth Podcast

Leading the Aesthetics industry with Education and Integrity - With Katie Robinson

Join us for an inspiring conversation with Katie Robinson, a trailblazer in the world of aesthetic and functional medicine. From her beginnings as an ER nurse to a renowned business woman in the industry, Katie shares her journey of innovation, education, and empowerment. Discover how she bridges the gap between aesthetics and wellness, emphasizing the power of networking and continuous learning. Whether you're in the industry or simply curious about the transformative power of aesthetic medi...

4 months ago

48 minutes

The Aesthetics Growth Podcast

"Beyond the Surface: A Journey of Growth and Empowerment" - With Raquel Merlini

We dive into the inspiring journey of Raquel Merlini, From overcoming personal and professional challenges to building a thriving business, Raquel shares her insights on leadership, patient care and the power of authenticity in the aesthetics industry. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgrower LinkedIn: /clinicgrower TikTok: @clinicgrower YouTube: /@TheAestheticsGrowthPodcast Or connect with hos...

4 months ago

51 minutes

The Aesthetics Growth Podcast

From Critical Care to Aesthetic Innovation With Dr. Cheryl Haseeb

Join us as we delve into the inspiring journey of Dr. Cheryl Haseeb, a pioneer in the field of regenerative aesthetics. From her beginnings in critical care medicine to founding the Aesthetic Nation Institute, Dr. Haseeb shares her mission to break down barriers and elevate the standards of aesthetic practice. Discover her insights on building a successful business, the importance of education and her vision for the future of the industry. 👍 And hey...if you liked this, smash the 'Like' and h...

5 months ago

53 minutes

The Aesthetics Growth Podcast

Roots, Revenue & ROI: The Surge of Hair Restoration with Paul Herchman

Join Bref on the Aesthetics Growth Podcast as he sits down with industry innovator Paul Herchman—founder of various MedSpa companies. Paul shares raw behind-the-scenes moments of turning ideas into scalable businesses, the hard lessons learned, and how he’s shaping the future of cash-based medical aesthetics. From integrating physician partnerships to exclusive territory models, this episode dives deep into the timing, strategy, and grit behind his success. Whether you’re a clinic owner, heal...

5 months ago

49 minutes

The Aesthetics Growth Podcast

Soaring to Success: From Flight Nurse to Spa Innovator with Karen Tayes

The inspiring journey of Karen Tayes, founder of Elysian MedSpa. From her beginnings as a flight nurse to becoming a leader in the aesthetics industry, Karen shares her story of grit, determination, and the pursuit of passion. Discover how she turned challenges into opportunities and built a thriving business that empowers women to feel confident and beautiful. 👍 And hey...if you liked this, smash the 'Like' and hit [Subscribe]. Connect with ClinicGrower on: FB: @clinicgrower IG: @clinicgro...

5 months ago

44 minutes

The Aesthetics Growth Podcast

Building Gem Aesthetics: A Story of Passion and Perseverance with Kacia Bundle

Join us as we dive into the inspiring journey of Kacia Bundle, founder of Gem Aesthetics and Wellness. From her first Botox experience in Bogotá, Colombia to building a thriving practice in Missoula, Montana, Keisha shares her story of resilience, passion, and the importance of connections in the aesthetics industry. Discover how she navigated personal challenges, embraced growth opportunities, and created a unique space that feels like a boutique European hotel. 👍 And hey...if you liked this...

5 months ago

50 minutes

The Aesthetics Growth Podcast

Navigating HIPAA Compliance and patient data protection With Nick Cappello from 404 Network Ninjas

Bref McHugh sits down with Nick Capello from 404 Network Ninjas, to explore the critical topic of HIPAA compliance for medical and aesthetic practices. With over a decade of experience in IT strategy and data protection, Nick shares his journey from a young computer enthusiast to a trusted advisor in the healthcare industry. Discover the importance of HIPAA compliance, the risks of ignoring it and practical steps to protect patient data and maintain trust. 👍 And hey...if you liked this, smash...

5 months ago

41 minutes

The Aesthetics Growth Podcast

Inside the Med Spa of DFW: A Journey of Growth and Integrity

Dive into the world of aesthetics with The Med Spa of DFW. In this episode, we explore their inspiring journey from inception to becoming a trusted name in the industry. Discover how their commitment to integrity, patient education, and personalized care sets them apart. Learn about the latest trends in aesthetics, the importance of medical-grade skincare, and their innovative approach to patient consultations. Whether you're an industry professional or a curious listener, this episode offers...

6 months ago

52 minutes

The Aesthetics Growth Podcast

Left the ER to help better through Aesthetics with Ashlee Hess

Bref McHugh interviews Ashlee Hess, a board-certified nurse practitioner and owner of PS Wellness and Aesthetics. Ashlee shares her journey from working in the emergency room to establishing her own med spa, discussing the challenges and rewards of helping patients transform their lives through aesthetics and wellness treatments. The conversation covers industry trends, patient education, misconceptions in aesthetics, and the importance of social media marketing. Ashlee emphasizes the need fo...

6 months ago

30 minutes

The Aesthetics Growth Podcast

What you legally have to know if you own a MedSpa or are thinking about it with lawyer Sara Shikhman

Meet Healthcare lawyer Sara Shikhman, a legal expert in the aesthetics industry, shares her journey from entrepreneur to managing partner at Lengea Law. With over two decades of experience she discusses the challenges of starting and running a med spa, the importance of legal foundations, and common mistakes made by practice owners. Sara emphasizes the need for a solid business plan, effective hiring practices, and staying informed about industry trends and regulations. She also highlig...

6 months ago

29 minutes

The Aesthetics Growth Podcast

"Begin With The End In Mind" The Journey To Earned Success In Aesthetics With Cassie Lane

Meet Cassie Lane, a nurse anesthetist turned aesthetics entrepreneur. Cassie shares her journey into the world of medical aesthetics, the founding of Injectables EDU, and the importance of mentorship in the industry. She discusses the trends in aesthetic treatments, the challenges of running a business, and the significance of financial literacy for aspiring injectors. Cassie emphasizes the need for collaboration over competition and offers valuable insights into the training and support prov...

6 months ago

41 minutes

The Aesthetics Growth Podcast

The Power of EOS in Entrepreneurship with Lyn Askin

Lyn Askin shares his journey from running a marketing agency to embracing the EOS framework after a life-changing health scare. He discusses the importance of having a clear vision, the right team, and the need for a structured approach to business growth. The conversation delves into the significance of aligning core values, delegating tasks, and recognizing when to seek help from an EOS implementer. Lyn emphasizes that successful businesses solve problems at their root and continuously stri...

7 months ago

35 minutes

The Aesthetics Growth Podcast

Overcoming Adversity: The Power of Mindset with Dr. Lanna Cheuck

Meet Dr. Lanna Chuck, a board-certified urologic surgeon and founder of LC Medical and Surgical Aesthetics. Dr. Lanna shares her inspiring journey from her family's escape from communism to her successful career in aesthetics. She discusses the importance of mindset, overcoming adversity, and the value of building community and collaboration in the aesthetics industry. Dr. Lanna also highlights the trends in aesthetics, the significance of patient education, and the power of authenticity in s...

7 months ago

52 minutes