You started your business for freedom, then lost it trying to control everything. In this episode of The After Brief, Lucy and Nikki get real about the identity shift from do-it-all freelancer to true CEO. We talk ego, trust, and the messy middle of hiring. Lucy shares the sabotage story that forced a rebuild, the culture standards that now attract A-players, and the seven-step process that helps the wrong fits opt out fast. If you want revenue that keeps growing while you’re on a honey...
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You started your business for freedom, then lost it trying to control everything. In this episode of The After Brief, Lucy and Nikki get real about the identity shift from do-it-all freelancer to true CEO. We talk ego, trust, and the messy middle of hiring. Lucy shares the sabotage story that forced a rebuild, the culture standards that now attract A-players, and the seven-step process that helps the wrong fits opt out fast. If you want revenue that keeps growing while you’re on a honey...
Personal Branding 101: How to Attract Premium Clients With Your Image + Messaging
The After Brief: A Lucky Girl Social Podcast
34 minutes
2 months ago
Personal Branding 101: How to Attract Premium Clients With Your Image + Messaging
If your personal brand is giving “situationship energy”… it’s time for an upgrade. In this episode of The After Brief, Lucy and Nikki (our Director of Growth + Ops) break down the exact elements of a personal brand that get you PAID. Think of it like your dating profile: the photos you choose, the words you use, the vibe you give... it all decides who swipes right.We’ll cover: -Why your personal brand is already saying something (even if you’ve never done a “branding project”) -The 3-step...
The After Brief: A Lucky Girl Social Podcast
You started your business for freedom, then lost it trying to control everything. In this episode of The After Brief, Lucy and Nikki get real about the identity shift from do-it-all freelancer to true CEO. We talk ego, trust, and the messy middle of hiring. Lucy shares the sabotage story that forced a rebuild, the culture standards that now attract A-players, and the seven-step process that helps the wrong fits opt out fast. If you want revenue that keeps growing while you’re on a honey...
