Everyone tells you to raise your prices, but no one tells you how to actually hold higher rates without fear, guilt, or self-sabotage. In this episode of The After Brief, we break down what it really means to price your services like a CEO, not a service provider stuck undercharging and overdelivering. You’ll learn why undercharging isn’t a confidence issue, but a nervous system one, how fear of being seen and trying to be the “good girl” keeps prices low, and why higher pricing creates bette...