You started your business for freedom, then lost it trying to control everything. In this episode of The After Brief, Lucy and Nikki get real about the identity shift from do-it-all freelancer to true CEO. We talk ego, trust, and the messy middle of hiring. Lucy shares the sabotage story that forced a rebuild, the culture standards that now attract A-players, and the seven-step process that helps the wrong fits opt out fast. If you want revenue that keeps growing while you’re on a honey...

What if the thing holding your business back isn’t strategy at all, but your reflex to make everyone else happy first? Today Lucy sits down with Marci Baron, mindset coach inside Charm Collective, to unpack people pleasing and why it quietly drains profit, time, and self-respect. We dig into the “clean exchange” rule, how to renegotiate scope without burning bridges, and a simple boundary script you can use word-for-word this week. If you’ve ever felt resentful after “going above and beyond...

You don’t need more leads. You need a process. In this episode, Lucy sits down with Emma Allison from Centred Sales, our sales coach inside of Charm Collective and the woman who built and manages the Lucky Girl Social sales team. Together they map the full buyer journey from first DM to signed client. You’ll learn how to: Build rapport without friend-zoning yourselfPre-qualify for timing and budgetOffer tight time options instead of open-ended schedulingSend the expectation-setting email that...

New York agency owner Nicole Falcone went from “who am I to do this?” to running a referral-driven roster in under a year. How? She stopped waiting for leads, personalized every outreach, and asked for the meeting. In this episode, we unpack fear of rejection, prayer and mindset, what to say in that first DM, and how to follow up without feeling icky. Nicole shares the exact moves that landed her first client, why community changed her confidence, and how hiring an account manager unlocked cr...

Your market is changing. Are you? Today's episode is for social media managers, agency owners, and service pros stepping into a higher caliber market who want their brand to keep up with their results. In today’s After Brief, Lucy sits down with Jess of Disregard Studio, our creative director and the brain behind the Lucky Girl look you love, to unpack how we grew fast… and rebranded slow. We went from helping newbies hit 3K months to coaching CEOs scaling past 10K. That shift demanded a bran...

In this episode of The After Brief, we sit down with mindset and energy expert Marci Baron to dive into the real reason your business strategies might not be working. Spoiler: it's not your funnel. It's your nervous system, your belief system, and the subconscious stories you're still telling yourself. We unpack: What “top-down vs. bottom-up” regulation really meansWhy affirmations alone won’t rewire your identityHow your childhood beliefs about money, safety, and success are still running yo...

What happens when you get in trouble for a sign that says Do Epic Sht*? For Gina, it led to quitting her job, cashing her last paycheck, and building a wildly profitable social media agency that now serves major national brands. In this episode, we go off the record and deep into the real story behind her rise: how she went from kindergarten teacher to CEO, scaled to $25K+ months, built a team, landed a dream cannabis client, and stepped fully into her power, all while learning how to lead, m...

If you've ever felt like you're “bad at sales,” think again. In this episode of The Lucky Girl Social Podcast, Lucy sits down with our sales queen, Emma Allison — sales coach inside Charm Collective and resident expert on turning casual convos into closed deals — to break down what’s actually holding freelancers, SMMs, and agency owners back from consistent, high-ticket clients. We’re talking: Why “I need to think about it” is not a real objectionHow to run the sales call like a CEO, not a se...

If your personal brand is giving “situationship energy”… it’s time for an upgrade. In this episode of The After Brief, Lucy and Nikki (our Director of Growth + Ops) break down the exact elements of a personal brand that get you PAID. Think of it like your dating profile: the photos you choose, the words you use, the vibe you give... it all decides who swipes right.We’ll cover: -Why your personal brand is already saying something (even if you’ve never done a “branding project”) -The 3-step...

What happens when you mix CEO energy, a mama-of-4 mindset, and a master storyteller's voice? You get Cris Gordon, founder of CB Communications, investor in female-led brands, and today’s guest on The Lucky Girl Social Podcast. In this episode, we unpack what it really looks like to build a business with intention, hire and fire with confidence, and create a life where both babies and big business thrive. From sweat equity to angel investing, support systems to scaling secrets, this conversati...

When clients leave an agency, it’s rarely because of price or performance -- it’s because of the relationship. In this episode, Lucy sits down with Lucky Girl Social’s Director of Ops & Growth, Nikki King, to unpack the real backbone of agency success: client experience. You’ll learn why 75% of your energy should go into communication and building trust, how to position yourself as a true partner (not just a vendor), and why difficult conversations are actually opportunities to deepen cli...

In this inspiring episode of the Lucky Girl Social Podcast, Lucy sits down with Maddy—a former college student who turned her passion for sustainability and storytelling into a thriving, mission-driven marketing agency. Tune in as Maddy shares how she went from making $3.5K/month with one client to consistent $17K months with a small, high-paying client roster—all within two years of graduating. You'll hear the behind-the-scenes of her journey, the mindset shifts that made all the difference,...

What happens when a Kansas girl working 80+ hour weeks in corporate America decides she’s done building someone else’s dream—and starts building her own? In this episode, Lucy sits down with Brit, a now 6-figure email agency owner living in Istanbul, Turkey, to unpack her incredible journey from burned out and overworked to fully booked, working with dream clients, and waking up to DMs that say “I’m in.” They talk: What made her finally say yes (after ghosting the sales call 👀)How she hit her...

This one’s for the women scaling—but still feeling stuck. If you're making $5K+ months but your business still feels like a glorified to-do list, this episode is your wake-up call. Inside this unfiltered Q&A-style breakdown, Lucy dives into exactly who The Revenue Room is for, what actually happens behind those Brooklyn doors, and how this 3-day no-fluff, full-transformation experience is collapsing years of trial and error into one powerful weekend. ✨ You’ll hear the most common objectio...

How do you go from hosting wine tastings in your backyard to running a thriving social media agency with a team of five? In this episode, we sit down with Mary Gunther, a powerhouse entrepreneur who built her brand organically, took the leap into business ownership, and never looked back. Mary shares how she turned a side hustle into a full-scale agency, why community and mentorship transformed her business, and how she balances growing her revenue while staying present for her family. We als...

Fear of showing up online is costing you thousands—if not hundreds of thousands—of dollars every year. If you're a freelancer, agency owner, or entrepreneur struggling to put yourself out there, this episode is your wake-up call. We're sitting down with Presli, our client success specialist (and former actress), to unpack why so many entrepreneurs feel paralyzed by the fear of judgment, rejection, and imposter syndrome—and how to break through it. We’ll cover: Why the fear of success is just ...

What happens when you take a creative passion and turn it into a thriving marketing business? Shelby’s story is proof that it’s possible—but not without some hard lessons along the way. In this episode, we’re diving deep into: 🔥 The BIGGEST mistake she made in the early days of her business 🔥 How she went from making $2.5K a month to $8K+ while working less 🔥 The mindset shift that helped her ditch bad-fit clients and attract premium ones 🔥 How investing in the right c...

In this episode of Lucky Girl Social, we sit down with Kaitlyn, a Client Success Specialist, to uncover the biggest mistakes social media managers and freelancers make when trying to attract premium clients. Are you unknowingly repelling your dream clients with your content? We break down: ✅ Why acting like an influencer might be hurting your business ✅ The difference between empowered and disempowered buyers ✅ How to position yourself as an authority in your niche ✅ W...

Welcome to the Lucky Girl Social podcast, where we dive deep into how we help ambitious freelancers and agency owners scale their businesses to new heights without sacrificing health or family life. In this episode, we reveal the heart of Lucky Girl Social and its flagship program, The Charm Collective. Learn how we create custom roadmaps for success, the importance of financial freedom, and the power of building businesses that align with your vision. From scaling to six-figures to cultivati...

Ever wondered what it takes to turn a sudden corporate layoff into a six-figure business? In this episode, I sit down with Anastasia, a marketing expert who took a leap of faith after losing her 9-5 and built a thriving agency from the ground up. We dive into: 🚀 The mindset shifts that helped her push through self-doubt 💡 The power of organic marketing before launching paid ads 📈 How she scaled to $10K months (and is now hiring her first team member!) 💰 The role of mentorship and community in...