The big questions: Are we teaching AI to tell us what we want to hear? If AI only knows the past, who discovers the future? And what happens to the $50 billion market research industry? This week, Shiv Gupta and Myles Younger dive into the biggest AI announcements shaking up advertising right now, including the Amazon vs. Google AI agent wars and what happens when ad platforms automate the work agencies used to do. For the main event, Chad Reynolds, Founder & CEO of Vurvey Labs, talks synthetic audiences: what they are, how brands are using them to test ideas without recruiting real people, and why Vurvey's approach is different. Chad's building AI models powered by actual human data from 3 million people, not scraped internet content. He reveals where synthetic audiences work (and where they spectacularly fail), how to validate AI-generated insights against real behavior, and whether we're headed toward a world where market research happens entirely without humans. The question isn't if synthetic audiences will replace traditional research, it's when. You don't want to miss this one. New episodes every Monday.

Welcome to Episode 1 of The AI Edge Podcast!Hosts Shiv Gupta and Myles Younger kick off the show with guest Krish Raja, AI expert and founder of AI Literacy, to break down the biggest AI stories shaking up marketing and advertising right now.This week: Coca-Cola doubles down on their controversial AI-generated holiday ad (yes, the one with the sloths), Sam Altman hints (again) that ChatGPT ads are inevitable, and Amazon and Shopify reveal drastically different strategies for AI in e-commerce, with huge implications for how we'll all shop and advertise in the future.The conversation gets real about job security, the risks of making big AI bets too early, and why marketers need to think critically about their relationship with AI tools. (Spoiler: if you're not improving yourself with AI, you're just improving AI.)Whether you're trying to keep up with the AI revolution or just want to cut through the hype, this episode gives you the clarity you need to navigate what's next.New episodes every Monday. Let's get you your AI edge.