What does success really look like in the tree industry? In this episode, Graeme Knight sits down with Korey Lofy of ArborJet and the Discovering Forestry Podcast for a wide-ranging, honest conversation about business, career paths, plant health care, sales, burnout, and defining success on your own terms. This isn’t a hype podcast or a “get rich quick” discussion. It’s more like two industry veterans talking around a campfire, covering what actually matters after you’ve been in trees long ...
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What does success really look like in the tree industry? In this episode, Graeme Knight sits down with Korey Lofy of ArborJet and the Discovering Forestry Podcast for a wide-ranging, honest conversation about business, career paths, plant health care, sales, burnout, and defining success on your own terms. This isn’t a hype podcast or a “get rich quick” discussion. It’s more like two industry veterans talking around a campfire, covering what actually matters after you’ve been in trees long ...
Building a Company That Feels Like Family, And Still Gets It Done. An Interview With Greg McCafferty
The Arborist Growth Partners Podcast
49 minutes
1 month ago
Building a Company That Feels Like Family, And Still Gets It Done. An Interview With Greg McCafferty
In this episode, I talk with Greg McCafferty, owner of JWD Tree Service in Smiths Falls, Ontario, about how he built a tree service company that truly feels like family, while still operating at a high, professional level. Greg shares how he went from evenings-and-weekends tree work with a $1,500 chipper to running a full operation with multiple crews, municipal contracts, winter snow divisions, and a loyal team that stays year after year. We cover: • How to keep great employees and avoid h...
The Arborist Growth Partners Podcast
What does success really look like in the tree industry? In this episode, Graeme Knight sits down with Korey Lofy of ArborJet and the Discovering Forestry Podcast for a wide-ranging, honest conversation about business, career paths, plant health care, sales, burnout, and defining success on your own terms. This isn’t a hype podcast or a “get rich quick” discussion. It’s more like two industry veterans talking around a campfire, covering what actually matters after you’ve been in trees long ...
