The Arborist Growth Partners Podcast

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Graeme Knight

9 episodes

2 weeks ago

What does success really look like in the tree industry? In this episode, Graeme Knight sits down with Korey Lofy of ArborJet and the Discovering Forestry Podcast for a wide-ranging, honest conversation about business, career paths, plant health care, sales, burnout, and defining success on your own terms. This isn’t a hype podcast or a “get rich quick” discussion. It’s more like two industry veterans talking around a campfire, covering what actually matters after you’ve been in trees long ...

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Marketing

Business,

Entrepreneurship

Episodes (9/9)

The Arborist Growth Partners Podcast

Building a Tree Business You Don't Need To Escape From. An Interview With Korey Lofy

2 weeks ago

52 minutes

The Arborist Growth Partners Podcast

Building a Company That Feels Like Family, And Still Gets It Done. An Interview With Greg McCafferty

In this episode, I talk with Greg McCafferty, owner of JWD Tree Service in Smiths Falls, Ontario, about how he built a tree service company that truly feels like family, while still operating at a high, professional level. Greg shares how he went from evenings-and-weekends tree work with a $1,500 chipper to running a full operation with multiple crews, municipal contracts, winter snow divisions, and a loyal team that stays year after year. We cover: • How to keep great employees and avoid h...

1 month ago

49 minutes

The Arborist Growth Partners Podcast

Modern Tree Service Marketing. An Interview With Aaron DeVos

Growing a tree service business requires more than chainsaws, ropes, and grit. It demands communication, transparency, modern systems, and a brand homeowners trust. In this episode, I sit down with Aaron DeVos of DeVos Tree Care, one of the most forward-thinking arborists in Ontario, to unpack the real playbook behind a thriving tree service company. We dive into the lessons Aaron learned while growing from a pickup truck and a trailer into one of the most reputable tree services in his regi...

1 month ago

39 minutes

The Arborist Growth Partners Podcast

How VistaTree Built a Thriving Tree Service in Toronto with Michael Kenins of Vista Tree

In this episode of the Arborist Growth Partners Podcast, Graeme Knight sits down with Michael Kenins, co-founder of VistaTree in Toronto, Ontario. Michael shares how he went from the nonprofit world to running one of the most values-driven tree companies in Canada, and the lessons every tree service owner can learn from his journey. We cover practical and hard-earned insights, including: 🌳 Treating your business like a living system. 📈 Creating real career paths for arborists. 💰 Why chasin...

3 months ago

44 minutes

The Arborist Growth Partners Podcast

How Tree Service Companies Can Scale Smarter with Steve Samuels (SingleOps, LMN, Greenius)

What separates successful tree service companies from those always struggling? In this episode, I sit down with Steve Samuels, Senior Account Executive at SingleOps, LMN, and Greenius, to dive deep into what it takes to grow a thriving tree care business. We cover: • Why SOPs and job costing are game-changers. • How to build a great workplace that attracts and keeps talent. • The shift from spreadsheets to software, and why it matters. • How to look more professional...

3 months ago

50 minutes

The Arborist Growth Partners Podcast

John Snow: Building Smarter Tree Care

Join me for an inspiring conversation with John Snow, Board Certified Master Arborist and founder of Tree Checkup. John shares his journey from dragging brush in Illinois to leading a successful consulting firm, mentoring arborists, and shaping the future of the industry. 👉 In this episode, you’ll learn: The three keys to building a thriving tree care company: team, network, and value.How John transitioned from sales arborist to consulting and launched Tree Checkup.Why giving back through men...

4 months ago

43 minutes

The Arborist Growth Partners Podcast

How to grow your Plant Health Care business, with Kathy Glassey from Inspire Green

What separates tree service companies that thrive from those that just survive? In this episode, Graeme Knight sits down with Kathy Glassey of Inspire Green, an arborist, consultant, and industry veteran with over 35 years of experience. Kathy shares her journey from turf grass management to becoming an ISA Certified Arborist and soil microscopy technician, and why she believes the foundation of tree care is always the soil. She explains how tree service companies can build recurring revenue...

4 months ago

43 minutes

The Arborist Growth Partners Podcast

An interview with Dave Sheridan from Ascension Tree Care

In this episode, I sit down with Dave Sheridan from Ascension Tree Care to talk about the journey of building and growing a successful tree service business. Dave shares real-world insights from the field, including how he got started, the challenges he faced, and the strategies that have helped his company stand out in a competitive market. Whether you’re just starting your own tree service company or looking for ideas to take your business to the next level, you’ll find practical advice an...

5 months ago

39 minutes

The Arborist Growth Partners Podcast

Trailer: Helping Tree Care Pros Grow Smarter

In this quick intro, host Graeme Knight shares why the Arborist Growth Partners Podcast was created, who it’s for, and what you can expect in the months ahead. If you’re a tree service business owner looking for real-world strategies, expert interviews, and honest advice to grow your business, you’re in the right place. Visit ArboristGrowthPartners.com to connect or learn more.

5 months ago

1 minute