In the first episode of 2026, I bring to you the first class of the Sweet Success, Goal Setting Challenge for 2026.
Today I share with you:
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by D'licious Magazine: https://www.dlicious-magazine.co.uk/
I just want to close the year with a very special thank you to all my listeners, guests, and sponsors.
In today's episode, I share all my favorite takeaways from all the amazing guests I had in the show this year.
Special thanks to:
Saracino https://www.saracinodolci.co.uk/category/saracino-magazines/
D'licious Magazine: https://www.dlicious-magazine.co.uk/
Cake The Great Magazine: https://cakethegreat.com/
Cake Art Magazine : https://www.cakeartmagazine.com/
The Cake Collaborator Magazine: https://www.cakecollaborator.com/homepage
The Sweet Challet Shoppe: https://www.thesweetchalet.com/
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
It is almost Christmas, and in today's episode, I want to give you a special holiday gift. My 3 trips to cope with the rush of the season without losing time with my family and going crazy in between.
Merry Christmas, Happy Holidays, Season's Greetings to all of you!
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by : Cake Collaborator Magazine
Have you ever wondered why people follow you, like your posts, watch your stories… but don’t order right away?
In this episode, we’re talking about something every cake artist needs to understand: clients rarely buy at the first interaction. Most people need multiple points of connection before they feel confident enough to place an order , especially for custom cakes.
I’m breaking down the 5 key interactions clients need before buying, using real, practical examples from the cake world.
Today I talk about:
Why visibility doesn’t equal instant sales
How trust is built over time (not overnight)
The role of personality, professionalism, and social proof
Common mistakes cake artists make when trying to “sell”
How to show up consistently without feeling pushy or salesy
If you’ve ever thought “people are watching, but no one is buying" , this episode will help you see your marketing differently.
Remember, you’re not doing it wrong. You’re building trust.
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
Vote for us on the DMA's Awards: www.tinyurl.com/DMAsFinalists
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
Check out the Website:
www.theartcakecoach.com
Book a FREE Discovery Call:
https://meet.boomerangapp.com/theartcakeexperience.gmail.com/meeting
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Why do we keep limiting our actions by the beliefs that we tell ourselves?
Goal setting, limiting beliefs, and being coachable are the perfect topic combo for your cake makers, because it speaks directly to mindset + action, which is where so manyCake business owners get stuck.
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Let me invite you to listen to today's episode sponsored by Saracino: https://www.saracinodolci.co.uk/category/saracino-magazines/
It is that time of year when I like to go back and check what worked and what didn't for our cake businesses. Today, we start with a goal-setting review for 2025.
Join the Sweet Success- Goals Setting Challenge 2026: https://fb.me/e/3VPb7iJNu
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Join The Art Cake Coach Club ( Subscription podcast)
https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
Thank you, D'licious magazine, for sponsoring today's episode:
https://www.dlicious-magazine.co.uk/
And today´s episode is also sponsored by The Sweet Challet Shoppe
link here: https://www.thesweetchalet.com/
Use the exclusive discount code for the listeners of The Art Cake Coach Podcast: CAKECOACH25 and get 20% off on your next purchase.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
The use of social media, managing posts, strategizing, and being relevant on any busy social media platform are some of the struggles of many cake decorators, bakers, and artists.
Today, I talk to Ruth Moore from The Creative Cake Club, and she shares with us many tips and tricks on how to be consistent, relevant, and how to make it easy for us ( Cake Artists) to take the best advantage of this free marketing tool that is Social Media.
Find out more about Ruth here: https://www.instagram.com/thecreativecakeclub/
Planner link: https://www.mooreishcakes.co.uk/plannerCaker's Content Kitchen membership (coming Jan 2026):https://thecreativecakeclub.systeme.io/waitlist
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
As a cake maker, you need to know your prices, price for profit, stand out in a busy industry, and be visible to the right audience.
All of this and more are the topics of this down-to-earth conversation, but filled with takeaways. Natalie and Yvonne came to The Art Cake Coach podcast and did their magic to leave us with the best tips and insights on how to curate the right message for the right customer.
Find Natalie here: https://www.instagram.com/13rhythms/
Find Yvonne here: https://www.instagram.com/adventures_in_kakeland/
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Each week, you’ll find free episodes to inspire and guide you, and if you want to go deeper, you can unlock my exclusive classes by becoming a subscriber right here on Spotify.
💜 Join The Art Cake Coach Podcast Club
Unlock 17+ exclusive classes on time management, mindset, and business growth.
👉 Subscribe on Spotify: https://creators.spotify.com/pod/profile/theartcakecoach/subscribe
In this episode, Cristina dives into the most common result from her Cake International interactive quiz: The Overwhelmed Octopus. If you’ve ever felt like you’re juggling too many tasks, switching between baking, decorating, answering messages, managing orders, family obligations, and social media, this episode is for you.
Cristina explores why so many cake artists fall into this pattern, how it affects their creativity, income, and mental space, and the three key shifts that can help you move from chaos to clarity.
She walks you through practical, simple strategies to reduce overwhelm: prioritizing tasks, setting realistic boundaries, and designing a workflow that lets you regain control of your day. You’ll leave feeling seen, supported, and empowered, knowing that you’re not alone, and that change is possible with the right systems.
Tune in and discover how to untangle the tentacles and start creating with joy again.
Find the Time Management Planner for Cake Artists here:
https://www.theartcakecoach.com/digital-products/p/time-management-planner-for-cake-artists
Free resources to help you on your cake business journey here:
https://www.theartcakecoach.com/free-resources
Thank you, Saracino and We Love Pastry magazine, for sponsoring today's episode:
https://www.saracinodolci.co.uk/category/saracino-magazines/
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
I just got back from Cake International 2025, and today I'm sharing my experience with you. I talk about the trip, the show, my first time talking about coaching, the demos, the awards, and my very personal opinion on this year's event.
Cake Art Magazine sponsors today's episode: https://www.cakeartmagazine.com/
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
In this episode, I sit down with award-winning cake artist Chef Benny Rivera, founder of City Cakes in New York City and internationally recognized for his stunning sculpted cakes and sugar art.
Benny shares his inspiring story of discovering his passion for cakes. Moving from Puerto Rico, working a corporate job, to building a world-renowned cake brand in Manhattan and becoming one of the most respected names in the industry.
Together, we explore the realities of running a cake business, the importance of pricing with confidence, and how the cake industry has evolved through the years.
A must-listen for cake artists and entrepreneurs who want to blend creativity, business, and purpose in their own journey.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
In today’s episode, I had the pleasure of talking with the talented Nikki Lam, the creative force behind Nikki Sweets and Adornments. We talked all about her journey as a cake artist, the challenges and joys of running a home-based business, and why taking that leap turned out to be the best decision for her.
Find out more about Nikki here: https://stan.store/nikkissweetsandadornments
Today's episode is sponsored by Anna Florea and her All-In-One Waffer Paper guide. Get yours here: Wafer Paper Guide
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Social media can feel overwhelming for cake artists. Today's conversation with my very talented goddaughter and social media manager, Patricia Fernandes, shows us that SM is not only about posting pretty cakes, but also about telling your story, showing your personality, and connecting through creativity.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
I am so happy to have with us today, wedding cake artist, Julie Deffense.
In today's episode, we discuss how she began her career in this industry, what has contributed to her becoming a successful household name in the luxury wedding cake sector, not only in Portugal but also in the USA, and how she shares her passion for cakes and cooking through her books.
A candid insight into how to succeed in the wedding cake industry, and many takeaways for all cake decorators.
Want to know more about Julie, follow her links:
https://www.facebook.com/thegreatamericancake
https://www.juliedeffense.com/
https://www.instagram.com/juliedeffense/
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
How to Prepare Your Cake Business for Halloween 🎃🧁
Halloween is more than costumes and candy, it’s a golden business opportunity for any cake maker, but it can be spooky!
In this episode, we’re diving into how to prepareyour cake business for the busy Halloween season without losing your sanity.
You’ll learn:
🕸️ How to set clear order deadlines & boundaries (no more last-minute ghosts).
🍭Tricks to elevate your client experience with spooky-fun details.
🧛♀️Marketing ideas that get your cakes noticed (and selling fast).
🎂Workflow hacks to save time and banish overwhelm.
By the end, you’ll be ready to treat your clients (and yourself!) to astress-free, profitable Halloween.
New Podcast alert!
I have a new podcast for you, named " No Icing: Cake Talk Unfiltered," and I want to invite you to listen, follow, like, and share this podcast with all your cake friends.
Today´s episode is sponsored by The Sweet Challet Shoppe
link here: https://www.thesweetchalet.com/
Use the exclusive discount code for the listeners of The Art Cake Coach Podcast: CAKECOACH25 and get 20% off on your next purchase.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
I'm thrilled about today's episode. Kylie Kelly, email marketing strategist, is bringing us, cake artists, a solution to the endless nightmare that social media marketing can be.
From why email marketing can be a valuable tool for us cake makers to an easy way to start, Kylie shares all her knowledge with us, and I am grateful for her participation in this podcast with me.
Meet Kylie Kelly:
Kylie helps online coaches, course creators & service providers grow and monetise their audience - without the constant hustle of social media. After building her own email list from zero to 7,000+ engaged subscribers using simple, relationship-driven strategies, she now teaches others to do the same.
As the host of The Email Growth Show and creator of top online events, Kylie is known for making audience growth feel effortless, fun, and wildly effective. Through both her Headliner mastermind & Email Growth Club membership, she empowers online business owners to turn subscribers into buyers, build genuine connections, and create a business that thrives on its own terms.
She is also the mama of two crazy little boys, Spencer & Samuel and lives just outside of Sydney, Australia.
Find Kyllie here: https://kyliekelly.com/
This is the Welcome Sequence Freebie we mentioned in the episode:
http://kyliekelly.com/welcome
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
The heads of Cake International join me and Yvonne Donald from Adventures in Kakeland Podcast to talk about the upcoming 31st edition of Cake and Bake International, the Cake International awards, and the future of our cake industry. From trends to social media and cake competitions, don´t miss this conversation with the experts.
Thank you, Yvonne Donald from Adventures in Kakeland, for joining me in hosting today's episode.
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by D'licious Magazine: https://www.dlicious-magazine.co.uk/pt/magazine
Hello, my sweet friends, I am tired of the same cookie-cutter business strategies and models that we see online, promising us to become rich overnight and earn thousands of dollars in just four weeks. Is that suitable for us as cake decorators?
It is time to ask questions and speak out!
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by D'licious Magazine: https://www.dlicious-magazine.co.uk/pt/magazine
Hello, my sweet friends!
Yes, I am turning 50 on Saturday, and it is hitting hard. However, all things in life are a learning opportunity, and I have come to some important conclusions about my cake and coaching business after a summer break.
Do you want to know?
Let me invite you to listen to today's episode, and I can tell you to keep things simple, and no strategy is a strategy!
Social Media:
Join my new Instagram account for The Art Cake Coach:
TikTok: https://www.tiktok.com/@theartcakecoach?_t=ZG-8x5XI2XADh3&_r=1
Check out the Website:
www.theartcakecoach.com
And if you want to keep in touch and be part of The Art Cake Coach community, let me invite you to join both of my Facebook groups:
The Art Cake Coach: https://www.facebook.com/groups/theartcakecoach
Cake Friends Stay Creative: https://www.facebook.com/groups/cakefriendsstaycreative
Today's episode is sponsored by Saracino: https://www.saracinodolci.co.uk/category/saracino-magazines/