This week, we break down the brand and media power shift that’s happening in real time — and why legacy players are losing ground fast.
We unpack why Lululemon feels increasingly irrelevant, how TikTok Shop is now outperforming Sephora and Ulta combined, and why creators with equity (not ad deals) are becoming the most powerful distribution channel in the market. We also dive into the collapse of traditional TV as Instagram launches on smart TVs, YouTube takes over the Oscars, and Netflix moves into podcast-driven sports culture.
Plus: heritage branding’s unexpected comeback, why gorp-core is becoming luxury, what brands can learn from Trump’s media strategy (whether you like it or not), and why rewarding your core audience matters more than chasing mass appeal.
If you’re a founder, brand builder, or operator trying to understand where attention, influence, and revenue are actually moving — this episode is required listening.
This week on Art of the Brand, Camille and Phillip unpack why traditional authority in branding is collapsing — from Pantone’s fading relevance to corporations losing control of culture in the age of AI. They explore how trends now emerge from crowds instead of experts, why brands like Lululemon lose identity as they scale, and how nostalgia, heritage, and emotional storytelling are outperforming innovation. The episode also breaks down AI’s growing role in commerce, the rise of fake content and outrage cycles, and what Christmas advertising still teaches us about meaning, memory, and human connection. This is a candid conversation about why brands that chase growth, safety, or automation without soul inevitably lose relevance — and what it now takes to earn trust in a hyper-accelerated world.
This week on Art of the Brand, Camille and Phillip unpack one of the biggest shifts happening across luxury, culture, and marketing. From A$AP Rocky becoming Chanel’s newest ambassador to Kim Kardashian reinventing live shopping, they break down why legacy brands are scrambling to stay relevant. They dive into the rise of parasocial relationships, Diet Coke’s genius “fridge cigarette” micro-script, the ethics of “Pick Your Baby” advertising, Justin Bieber’s attempted brand comeback, and the collapse of major advertising agencies in the age of AI. It’s a sharp, modern look at what it now takes to capture attention — and why risk, clarity, and creativity matter more than ever.
This week, we break down the Korean anti-aging experience everyone in beauty needs to understand — from the treatments we did, to what they cost, to why Korea is still a decade ahead of North America. We get into the real differences in technology, clinical efficiency, cultural attitudes toward skincare, and why K-Beauty’s functional approach completely outperforms the spa-ified North American model.We unpack the full treatment stack: salmon DNA injections (Rejuran/Healer), density tightening, collagen boosters, skin Botox, redness reduction, toning lasers, and more — including what actually works, what hurts, and what lasts for a full year. We also talk male skincare, founder takeaways, and why studying the Korean market is becoming mandatory for anyone in beauty.If you care about anti-aging, longevity, or building beauty brands that stay ahead of trends, this episode is your roadmap.
This week on Art of the Brand, Camille and Phillip return from Colombia with a masterclass in world-building, culture, and how unforgettable brands are actually built. From sitting beside Dua Lipa in a Bogotá speakeasy to experiencing Andrés Carne de Res — one of the most extraordinary brand worlds on the planet — they break down how atmosphere, detail, and emotional truth shape customer loyalty more than any marketing tactic ever could. They unpack Bella Beauty’s explosive rise, why the brand’s controversy made it stronger, how AI shopping will rewrite retail, why influencer fatigue is real, and why big brands like Sephora and Skims are heading
This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand” philosophy to Gentle Monster’s art-driven retail universe, they break down why some cultures still obsess over detail, craft, and discipline — and why that obsession builds brands that last. They unpack the collapse of merit in Western institutions, the danger of licensing over commitment, why On Cloud x Loewe collaborations feel hollow, and how luxury tech and wellness aesthetics are rapidly evolving. Most importantly, they reveal the truth every founder needs to hear: excellence is a choice, attention is earned, and brand power comes from doing the hard things well — consistently, deliberately, and without shortcuts.
This week on Art of the Brand, Camille and Phillip break down one of the most chaotic weeks in beauty, culture, and influence. From Fenty’s decline and the outrage aimed at Camille’s viral case study, to Timothée Chalamet’s unhinged-but-brilliant Marti Supreme marketing leak, they unpack why brands lose relevance — and why honesty is now controversial. They dive into The Row’s breakup with its biggest evangelist, the shock arrival of Olive Young in America, Meadow Lane’s guerrilla rise in Tribeca, and the seismic shift of influencers becoming full-time employees inside billion-dollar companies. This episode is a masterclass in modern brand psychology: what creates momentum, what kills it, and what brave founders must do next to stay relevant in a world addicted to outrage.
This week on Art of the Brand, Camille and Phillip return from Japan and Korea with a masterclass in what real branding looks like outside the West. From Bulgari’s flawless hotel experience and Muji’s “no-brand” philosophy to Gentle Monster’s art-driven retail universe, they break down why some cultures still obsess over detail, craft, and discipline — and why that obsession builds brands that last. They unpack the collapse of merit in Western institutions, the danger of licensing over commitment, why On Cloud x Loewe collaborations feel hollow, and how luxury tech and wellness aesthetics are rapidly evolving. Most importantly, they reveal the truth every founder needs to hear: excellence is a choice, attention is earned, and brand power comes from doing the hard things well — consistently, deliberately, and without shortcuts.
Empathy used to be a brand’s greatest strength, now it’s becoming its biggest weakness. From Lululemon’s confused NFL partnership to Victoria’s Secret’s failed comeback, this episode unpacks how good intentions and “inclusive” branding have created a new kind of brand crisis. Camille and Philip break down suicidal empathy, the rise of ghost brands, and why the line between authenticity and performance has never been thinner.💻 Social Media MasterclassMy foundational training will help you stop guessing and start building content that converts.👉 https://camille-moore.com/ 👥 Monthly Brand CohortMonthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy IntensivesFor founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO.👉 http://bit.ly/4krhxgO 🏢 Hire My AgencySerious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us.👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack)Free weekly branding insights for people who want blunt strategy, not fluff.👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On:Spotify | Apple Podcasts | YouTube | Everywhere You Stream📱 Follow Camille MooreInstagram: @camillemooreTikTok: @camille.moore_ LinkedIn: Camille Moore🌐 Website: camille-moore.com🎨 Follow The Art of the BrandInstagram: @theartofthebrand✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided.Chapters00:00 — Cold open & Jays post-mortem (who lost vs. who won) 02:19 — Baseball-to-branding: execution errors and brand self-defeat 04:55 — World Series ads in Canada: why the work felt mid 05:56 — When RFP checklists beat merit (and what that does to creative) 06:23 — Housekeeping: Japan/Korea trip, book update, planner, new iPhones 08:04 — Apple’s messaging miss: massive camera leap, weak pitch to creators 09:44 — Smart camera use cases: dual-side filming, auto-framing, on-the-go news 10:58 — Color psychology: the “orange era” effect 11:39 — Olivia Colman/Burberry, haters, and useful backlash 14:20 — Taylor Swift detour & paywalled dance dare 15:14 — Main topic kickoff: Is Snapchat worth it in 2025? 16:37 — Arbitrage 101: where attention is cheap vs. expensive 19:14 — CPM reality check: YouTube vs. Snapchat vs. TikTok 20:51 — Discover’s clickbait problem vs. “go where the eyeballs are” 23:33 — Strategy = resource allocation: when not to be everywhere 26:08 — Who should test Snapchat (and why NA adoption still lags) 27:57 — Teams, scale, and the GaryVee caveat for small operators 33:00 — Empathy vs. execution: the “suicidal empathy” trap for brands 36:33 — Performative vs. authentic values (land acknowledgements, etc.) 43:15 — Lululemon × NFL: swag drop, missed innovation, target confusion 48:18 — Ghost brands explained (Sears, Kodak, Playboy) + political analogy 54:29 — Vogue’s “boyfriends aren’t cool”: privacy, performance, and founders 1:03:08 — Power without validation: what to share (and what not to) 1:04:25 — Gender-gap politics, moderation via dialogue, tribal echo chambers 1:06:39 — Unrealistic partner filters & the digital distortion effect 1:08:16 — Wrap-up and what’s next
This week on Art of the Brand, Camille and Phillip break down the most interesting brand moments of the week—from Burberry’s stunning return to form to Skims’ controversial viral drops. They unpack why Kim Kardashian’s strategy works (but might backfire), how Burberry’s content pillars are a masterclass in heritage branding, and why Gap and Montcler are winning by making ads that don’t feel like ads.
They also dive into Hailey Bieber’s post-acquisition slump, MrBeast’s $100M lawsuit, and Justin Bieber’s streaming warehouse experiment. From baseball sponsorship fails to the psychology of taking creative risks, this episode is a reminder that in 2025, playing it safe is the most dangerous move a brand can make.
⏱️ Chapters
00:00 – The Louvre Heist Ad: Risk vs. Reward.
04:45 – The 15-Minute Window of Fame
08:00 – Founder Fear & The Paralysis of Perfection
10:30 – Authenticity Beats Polish
13:00 – Martha Stewart, Disagreeability & The Myth of Likability
15:00 – The Dark Side of Excellence
17:00 – Finding Your Edge
22:00 – Skims’ Viral Formula
26:00 – The Power (and Cost) of Shock Marketing.
29:00 – Relevance vs. Resonance.
33:00 – Burberry’s Comeback
35:00 – Heritage, Politeness & Storytelling
How Burberry rebuilt desire by owning its British identity unapologetically.
38:00 – Content Pillars Done Right
40:00 – The Ads That Don’t Feel Like Ads.
44:00 – Risk, Relatability & the End of Safe Marketing
46:00 – The Movement Agency
How fashion’s runway coaches are now teaching founders to look natural on camera.
48:00 – The New Standard: Video Mastery
53:00 – Ego vs. Effectiveness.
57:00 – The Road to Rhode’s Decline
01:02:00 – MrBeast’s $100 Million Mistake
01:08:00 – The Rise of Equity-Based Influencer Deals
01:12:00 – Justin Bieber’s Streaming Warehouse
01:18:00 – Baseball, Branding & The Hidden Opportunity
01:31:00 – TD’s Branding Fail on the Blue Jays Jersey
01:36:00 – The Best & Worst Baseball Logos
01:42:00 – When Virtue Signaling Destroys Loyalty
01:47:00 – Shohei Ohtani & The Power of Global Branding
01:50:00 – Final Thoughts
This week on Art of the Brand, Camille and Phillip unpack one of the most dynamic episodes yet. From Victoria’s Secret’s unapologetic return to form to The Ordinary’s “anti-industry” campaign (that’s actually owned by Estée Lauder), they explore the tension between authenticity and performance in modern branding. They also debate Tiffany’s $1,500 paperclip, the rise of “anti-brand” beauty culture, why Amex is the world’s best branding lesson, and how founders can stop obsessing over followers and start building brands that actually grow.Expect strong opinions, data-backed strategy, and a reminder that average isn’t aspirational.
This week on Art of the Brand, Camille and Phillip unpack why Lululemon’s stock is down 57%, what Dior’s logo change really signals for fashion, and how AI is reshaping (and limiting) creativity. From Chip Wilson’s brutal honesty to Trump’s micro-script mastery, they connect the dots between brands that win by taking risks and those that die trying to please everyone. Expect contrarian takes on luxury, AI, influencers, and why even OnlyFans creators understand brand psychology better than billion-dollar companies. Chapters
00:00 – Welcome to Art of the Brand
The most controversial, unfiltered branding podcast in the world.01:00 – Lululemon’s Collapse
Why founder Chip Wilson took out a full-page ad to call out his own company.04:00 – The Death of Innovation
How bureaucrats, bean counters, and “feel good” marketing destroyed a legacy brand.10:00 – What Founders Can Learn from Chip Wilson
The importance of risk, focus, and making products that actually mean something.16:00 – Rory Sutherland & The AI Problem
Why agencies replacing creatives with AI is a dangerous illusion.20:00 – AI vs. Human Creativity
Camille’s take on why AI can’t hook audiences—and how founders should actually use it.24:00 – The Hairdresser Lesson
What most entrepreneurs get wrong about content and why it’s not about you.30:00 – The Truth About Virality
Why follower counts don’t matter and how micro wins compound into massive results.38:00 – Dior’s Logo Change
Why luxury fashion is moving away from logos—and what it means for brand scarcity.45:00 – Chanel’s $4,000 Shirt & Calculated Risk
How controversy fuels earned media and why brands need more danger, not less.47:00 – CNN & Trump’s Branding Strategy
Camille breaks down her CNN interview and what Trump teaches us about attention.53:00 – The Power of Micro Scripts
How “Sleepy Joe” and “Crooked Hillary” prove simplicity wins in the attention economy.57:00 – OnlyFans & Reverse Psychology in Branding
What Bonnie Blue understands about awareness and why brands should study her.01:02:00 – The Death of Moral Branding
Why most marketers want to be right instead of successful—and how that kills growth.01:10:00 – Skims’ Viral Drops
Are hairy thongs genius marketing or lazy shock tactics?01:16:00 – Brand Coherence & The Porsche vs. Volvo Test
How to know if your brand actually stands for something.01:20:00 – Final Challenge: Don’t Be Boring
Why being safe is the fastest way to die in today’s market.
This week on Art of the Brand, Camille and Phillip unpack the biggest shifts shaping media, luxury, and marketing today. From losing a 4-year TikTok account overnight to Cartier’s first Love Bracelet redesign in 56 years, they explore what happens when platforms, products, and people lose their edge. They break down Kris Jenner’s $500K facelift as a masterclass in exclusivity, Jimmy Fallon’s failed branding show, ChatGPT’s surprisingly human ad, and Prada’s acquisition of Versace, revealing how consolidation is killing consumer choice.Expect sharp insights on attention, algorithm risk, and why true brand power still comes from taste and trust.
This week on Art of the Brand, Camille and Phillip return from Italy with fresh insights on what timeless brands get right—and why giants like Apple are getting it wrong. From the Grand Tremezzo’s orange towels and “stealable” swag to Gucci’s cinematic risk-taking, they reveal how details, boldness, and taste separate icons from irrelevance. They also unpack Apple’s influencer gifting strategy, the rise of in-house affiliate networks from Sephora and Vogue, and the “paperclip game” as a metaphor for smart scaling. Expect contrarian takes, case studies, and practical lessons every founder can apply.
This week on Art of the Brand, Camille and Phillip take aim at the giants: Nike’s “Why Do It” campaign, Target’s mushy middle, department stores stuck in the past, and Vogue’s gamble on quality over quantity. They unpack how these once-iconic names lost their edge, what guerrilla strategy small businesses should learn instead, and why beauty’s obsession with Instagram Face and facelifts proves that status always seeks scarcity. Expect strong opinions, brand autopsies, and practical lessons for founders who don’t want to repeat the same mistakes.
This week on Art of the Brand, Camille and Phillip break down the smartest and dumbest moves in beauty and wellness right now. Summer Fridays turned lip balm into a gateway product and took the #1 spot in beauty. Alo Yoga, meanwhile, is trying to sell a $3,000 handbag that could expose them to ridicule. They also dive into tariffs reshaping the market, why most founders misuse influencers, and the hard truth about scaling: marketing is warfare, and without strategy, you’ll lose. Expect contrarian takes, sharp analysis, and lessons you can apply to your own brand today.
This week on Art of the Brand, Camille and Phillip unpack why luxury brands like Louis Vuitton are chasing beauty counters, why Abercrombie’s NFL deal signals a comeback, and what most founders get wrong about storytelling. From $265 eyeshadow palettes to the fastest-growing category in men’s fashion, they break down the strategies driving today’s biggest brand moves—and what lessons entrepreneurs should (and shouldn’t) take from them. Expect strong opinions, contrarian takes, and practical insights you can apply to your own business right now.
In this episode of Art of the Brand, Camille and Phillip unpack the branding disaster unfolding inside the WNBA. Instead of embracing Caitlin Clark—the player driving ticket sales, TV ratings, and cultural conversation—the league and even her peers are tearing her down.This isn’t just bad optics. It’s bad business.We explore:- Why the WNBA is ignoring its Michael Jordan moment- How race, politics, and “wokeness” are infecting the product- The $40 million loss the league hides behind NBA subsidies- Why fans don’t pay for equality—they pay for entertainment- What every founder can learn about protecting their brand from “stupid thinking”
In this episode of Art of the Brand, Camille and Phillip tear apart the myths holding founders back from growing in saturated markets. From ELF’s controversial Matt Rife campaign to Soho House’s collapse after going public, to Peloton’s slow fade into irrelevance, we reveal why comfort is the death of branding—and why controversy, risk, and bold creativity are the only things that scale.
We also dive into:
This episode is jam-packed with insights on how to build your brand in 2025. If you’re a founder, marketer, or creator tired of watered-down advice, this episode is for you.
This episode of Art of the Brand is a reality check for every founder, creator, and high-performer who's feeling stuck—even when they’re doing everything right.
Fresh off a teaching trip to Austria, Camille and Phillip reflect on the lessons learned from working with world-class classical musicians—people who practice 8 hours a day but still feel like they’re not good enough to share their work. We draw parallels between that perfectionism and what’s holding creators, professionals, and business owners back from showing up online.
From the collapse of branding at Skims and American Eagle, to why Netflix movies are getting worse, to the emotional sabotage of comment sections and copycat culture, this is a wide-ranging conversation about truth, strategy, and what it really means to build something that lasts.
This one is for anyone who’s putting in the work but still afraid to hit “post.”