In this episode of the Atomic Impact Podcast, Jason Osborn speaks with Will Richardson, founder of Green Element Group and now partnering with 51 to Carbon Zero, about the real realities of long-term business ownership and transition. Will shares honest lessons on running payroll, leading with transparency, building purpose-driven cultures, and navigating the emotional and strategic challenges of partnering with another company. The conversation also explores sustainability, B Corp leadership, hiring rigorously, and how aligning mission and values creates lasting impact for both people and the planet. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn talks with George Staruch, owner of Profitability Partners, about what it really takes to build and scale companies without losing your mind in the process. George breaks down why entrepreneurship is a patience game, how tracking the right KPIs (beyond just revenue) reduces chaos and proves you’re making progress, and why relationship-first growth beats “cold” brand building early on. He also shares practical ways to push through the discomfort of sales and marketing by targeting the right people, delivering clear value, and building referral networks that eventually create consistent inbound demand. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, Jason Osborn sits down with Douglas Pudney, owner of Outcomes Business Group, to explore what it really takes to build sustainable, high-value businesses. Douglas shares hard-won insights on slowing down to speed up, clarifying purpose and values, and designing businesses around trust, emotion, and long-term optionality rather than short-term growth. The conversation also dives into his work helping SME owners create certainty, enterprise value, and freedom through clear strategy and disciplined execution. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, host Jason Osborn speaks with C. Nick Savage, owner of Savage Flight, about developing high performance leaders across sport, military, and professional environments. C. Nick shares hard earned lessons on prioritizing people over money, building mission driven teams, and balancing transactional execution with transformational leadership. The conversation also explores legacy, resilience, and how flexible frameworks, wellness, and lifelong learning create sustainable success in both business and life. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, host Jason Osborn sits down with Derek Lawrence, owner of Twindl, to explore his unconventional journey from corporate engineering to reality capture consultancy. Derek shares how embracing uncertainty, curiosity, and human connection has shaped a business built around digital twins and helping others make better decisions using digital copies of the real world. The conversation highlights why focusing on meaningful work, adaptability, and enjoyment can be more powerful than rigid growth plans or traditional business structures. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, host Jason Osborn speaks with Aashi Arora, owner of iRISE Executive Coaching, about building a business that prioritizes sustainability, clarity, and long term alignment over rapid growth. Aashi shares powerful insights on slowing down strategically, choosing marketing approaches that play to your strengths, and the importance of clearly defining a niche to build trust and stay top of mind. The conversation also explores shifting success metrics away from revenue alone and toward systems, ease, and peace in both business and life. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

On this episode of the Atomic Impact Podcast, host Jason Osborn interviews Sonia Felfli, owner of Savoir Vivre Lifestyle Ltd., about building a luxury villa rental business rooted in genuine human connection. Sonia shares why cutting out the noise, trusting your instincts, and staying true to your values is essential, especially in competitive industries like luxury travel. She also explains how listening deeply, leading with emotional intelligence, and prioritizing relationships over transactions creates trust, loyalty, and long-term growth. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode of the Atomic Impact Podcast, host Jason Osborn speaks with Nick Paton, Owner at Drive-Change, about the lessons he’s learned from building and supporting businesses in the event and service sectors. Nick shares practical insights on the power of authentic networking, understanding human behavior, and handling people challenges under pressure. He also discusses preparing for the future by integrating AI thoughtfully while preserving the human connection that drives sustainable business growth. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Jason Osborn speaks with Tom Farrugia, owner of OS Team and Data AI, about the biggest leverage in business: partnering with the right people and building a culture where feedback is safe and useful. Tom shares how open communication and “thoughtful disagreement” help teams move faster, plus a hard lesson on doing real due diligence before partnering. They also touch on what Tom is scaling next, from expanding OS Team to raising capital to grow Data AI. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Nigel Armitt, founder of First Success Coach, shares hard won lessons from a career spanning business turnarounds, executive coaching, and leadership under pressure. He explains why cash flow discipline, clear prioritization, and decisive leadership are essential for sustainable success. Nigel also discusses how great leaders create impact by building trust, focus, and clarity in themselves and others. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn interviews Cheryl Thacker, owner of Successful Coaches Enterprise, about the biggest lessons she has learned in building her coaching business. Cheryl shares how hiring a coach early could have transformed her first years and why visibility and mindset are core challenges for new and seasoned entrepreneurs alike. She also discusses launching the SCE Coaching Academy and the importance of commitment, emotional intelligence, and overcoming fear when growing a purpose-driven business. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn sits down with Pete Wilkinson, founder of Reclaro, to discuss how businesses can improve strategy execution, gain clarity, and achieve their most important goals. Pete shares lessons from his entrepreneurial journey, including the importance of niching early, understanding your ideal customer, and staying committed to a long-term vision even when growth feels slower than expected. He also explains how cultivating resilience, perspective, and a clear future roadmap helps business owners navigate challenges and stay aligned with their true potential. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn speaks with Iain Cox, owner of Unlock My Cloud, about the growing need for cybersecurity governance and why business leaders must view cyber not as a technical issue but as a core risk management priority. Iain shares lessons from his entrepreneurial journey, including the importance of crafting a clear, buyable offering, building strong partnerships, and cultivating motivated teams through genuine long-term relationships. He also discusses his shift from consulting to managed services as he positions his business for sustainable growth and long-term value. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

On this episode, Jason Osborn interviews Aditya “Addie” Divecha, owner of ADT Solutions, about his journey building a B2B marketing agency from a community first focus into a revenue conscious sustainable business. Addie shares lessons on designing the right business and pricing model, avoiding undercharging and burnout, and helping clients think long term about ROI instead of chasing quick wins. He also talks about mindset, trusting yourself, enjoying the process, and using LinkedIn as a relationship building platform, and he gives a glimpse into his vision of building future products to solve deeper B2B marketing challenges. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn interviews Nicci Take, owner of the M62 Group, to explore nearly three decades of business growth, sales psychology, and hard-won entrepreneurial lessons. Nicci shares candid insights on mastering cash flow, protecting (and letting go of) intellectual property, and developing a win-rate-driven coaching model that has helped clients secure billion-dollar deals. She also introduces her community, Leaders That Win, where non-sales leaders learn the behavioral and cognitive science behind influencing high-stakes decisions. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

Jason Osborn sits down with Mark Layder, founder of BizQonnect, to uncover why most businesses struggle not from lack of skill, but from flawed structure. Mark breaks down the hidden pitfalls, from poor early partnerships to chaotic foundations, that silently sabotage growth. This episode reveals how adopting a new business paradigm can help owners build stronger, simpler, and far more profitable companies. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn sits down with David Amerland, founder of David Amerland Ltd, to explore how intuition, neuroscience, and human behavior shape effective decision-making in business. David shares insights from his work writing books on human behavior and technology, and guiding C-suite executives to apply that knowledge more effectively inside their organizations. Together, they dive into why trusting your instinct, understanding internal dynamics, and choosing the right path, even when it’s harder, are essential for sustainable leadership and growth. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/    

In this episode, Jason Osborn speaks with Steven Goldstein, owner of AlphaRCubed and AlphaMind, about the inner challenges business owners face and how to quiet the “noise” that disrupts their performance. Steven shares insights from his transition from a long trading career to building a successful coaching and development business. Together, they unpack the importance of identity, vulnerability, and purposeful focus in creating sustainable and meaningful success. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn interviews Ed Morrison, founder of the Strategic Doing Institute, where he helps leaders develop the skills needed to design and guide complex ecosystems. Ed explains why traditional strategic planning fails in uncertainty and shares how small experiments, collaboration, and continual learning create the conditions for breakthrough innovation. He also discusses the importance of team-based leadership and how Strategic Doing is empowering practitioners worldwide to tackle complex challenges with simple, disciplined methods. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/

In this episode, Jason Osborn interviews Luke Ireland, CEO and co-founder of Creventa, a B2B SaaS platform powering event management for hospitality venues. Luke shares the lessons learned from hands-on selling, building deep customer relationships, and developing software that evolves through real-world user feedback. He also dives into how Creventa is growing rapidly, shaping the future of hospitality tech, and positioning itself for major industry acquisition. To find out more about my LinkedIn Reverse Podcast Method - the new way to close deals that doesn't rely on any of the old traditional methods that everyone hates, send me a message on LinkedIn: https://www.linkedin.com/in/jasonaosborn/