Creation requires conflict. Whether we are striking a match to start a fire, brainstorming to launch a business innovation or establishing rapport to engage in a worthwhile conversation, nothing can be created without there being friction.

Tap into the creative power of friction. Too much friction & we are worn down & defeated; not enough friction & we are untethered & unrefined. Meet the five types of people in regards to friction: the opponent, the commentator, the coach, the spectator & the cheerleader. Understand your level of tolerance for friction. Access how much friction currently surrounds you. Learn how to identify the type & degree of friction you require to create what you want to accomplish.