This episode covers why your marketing should focus on the experience, not the features. Lance explains why most teams talk about their product like a recipe card when customers care about the meal. You will hear how to uncover the human stories behind what you sell and use them to create stronger messaging. Subscribe to get every new episode. #MarketingPodcast #BrandMessaging #Storytelling #DigitalMarketing #AvalancheCreative Get these lessons sent straight to your inbox by...

This episode covers what you can expect from the Marketing Momentum episodes. Lance shares why this exists and what you will hear each week. The focus is simple: honest marketing guidance, clear SEO thinking, and real stories from working with service-based businesses. Get these lessons sent straight to your inbox by subscribing to our weekly newsletter. Get these lessons sent straight to your inbox by subscribing to the Avalanche Newsletter.

This episode covers the power of showing up consistently. Lance shares what running 600 miles taught him about marketing and why steady effort beats motivation. You will hear how to build habits that keep your marketing moving forward, even on days when the work feels hard. You will walk away with a realistic approach to consistency that helps you create work that builds trust and long-term growth. Get these lessons sent straight to your inbox by subscribing to our weekly newslett...

This episode covers why preference matters more than visibility. Lance explains why brands are focused on AI search visibility while overlooking the part that actually drives demand. You will hear how to build a reputation that people choose before they ever search. You will walk away with a clearer way to think about brand trust, recognition, and the role they play in your SEO strategy. Get these lessons sent straight to your inbox by subscribing to our weekly newsletter. G...

Did you know that there are more job openings in the United States right now than there has ever been in history?! Crazy, right? So, how do you break through the noise as a job-seeker or employer? It’s all in the benefits. Join Rayanne and Lance as they discuss which benefits to look out for, which benefits to embrace, and which benefits to ask more questions about in this week’s episode of The Avalanche Podcast. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyo...

Today Lance and Rayanne are joined by financial success coach, Tara Jones-Williamson from Your Pretty Pennies. Check out this episode to learn about the biggest money mistakes you’re probably making, easy ways to improve your finances, and more. Check out Tara at yourprettypennies.com or @yourprettypennies on Instagram. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start investing with Acorns today! Receive a $5 bonus at h...

This question has been asked many times since the start of the 21st century: is automation going to take all of our jobs? The short answer? Some of them, yes. The long answer? Well, it’s a bit more complicated than that. Join Rayanne this week as she discusses this question as well as the implications that it has for business owners. Watch David Auter’s TED talk, “Will automation take away all of our jobs?” here: https://www.ted.com/talks/david_autor_will_automation_take_away_all_our_jobs?lan...

Welcome back to Side Hustle School! Now that you’ve created your side hustle and you’ve decided who your ideal target audience is, you’re ready to get some customers and get the ball rolling. Join Rayanne and Lance this week as they discuss their favorite forms of marketing and their tips to get new costumers for your business. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start building your website with Basecamp at https...

When it comes to growing your business, growing your team can be one of the hardest (but also most vital) parts. In this episode, Rayanne gets into the nitty-gritty of hiring - who to hire, when to hire, what you really need to know before hiring. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start investing with Acorns today! Receive a $5 bonus at https://www.acorns.com/invite/?code=AAWV7E

Have you ever struggled with building habits, or don’t know what habits would help make your life easier? Look no further! Join Rayanne and Lance as they discuss their mindset around habits, the habits they’ve worked to build, and how habits have positively impacted the life they live. Learn more and start building your website with Basecamp at https://avalanchegr.com/base-camp. Start investing with Acorns today! Receive a $5 bonus at https://www.acorns.com/invite/?code=AAWV7E

Have you ever wondered what a professional athlete does after they retire in their thirties? In this week’s podcast episode, Lance and Rayanne get the inside scoop from professional hockey player turned real estate agent, Chris Summers, as he describes his career transition, the impact of the pandemic, and more. Follow Chris at @summersrealtygroup on Instagram! Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Start building y...

COVID-19 has forced many businesses to “fast-forward” their work from home policies throughout the past year. As a newly growing business and an intentionally “remote-friendly” team, Avalanche Creative has faced some unique challenges during the work from home “revolution” that we’re ready to share with you. Join Lance and Rayanne as they talk about working from home, building a team from home, and what the future holds. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www...

With the world going virtual over the past year, networking online has become more and more important! LinkedIn has grown from an online resume to a full blown social network - from hundreds of users, thousands of posts, and dozens of daily job postings, it can be pretty intimidating and hard to stand out. Join us on this episode to learn how to spruce up your LinkedIn profile, gain those connections, and accelerate your career. Learn more and start building your website with Basecamp at http...

If you’re a business owner or entrepreneur and thinking about hiring your first employee, listen to this episode before you make one more move! Hiring is an exciting, major, and necessary step in the growth of your business, but it is also one of the hardest and scariest! Between trusting someone else with your baby to the endless HR regulations, laws, and paperwork, hiring your first employee is really hard and can go wrong in countless ways. Join Rayanne as she discusses Avalanche Creative’...

Happy Birthday, COVID-19! Can you believe it’s already been a year? Yeah, us neither. However, despite all of the uncertainty that this past year has held, there are plenty of silver linings. Join Rayanne and Lance as they talk through the past year of growing Avalanche Creative, navigating through a crisis, and more. Learn more and start building your website with Basecamp at https://avalanchegr.com/base-camp. Sign up for Chase Ink and receive amazing sign-up bonuses at https://www.r...

Despite some opinions, email marketing is far from dead! In fact, HubSpot has shared that for every $1 you invest into email marketing, you get a $38 return - that’s a 3800% ROI! Join us as we delve into what email marketing is, how to grow your list, and how to use this key digital marketing tool effectively. Acorns: https://www.acorns.com/invite/?code=AAWV7E Base Camp: https://avalanchegr.com/base-camp

Welcome to our first episode in the Side Hustle School series! That’s right: the Side Hustle School SERIES! With the success of our original Side Hustle School episode, we took it as a sign to expand it into a series of episodes, covering everything from starting your side hustle to marketing your side hustle to financing your side hustle and more. In this episode, we will be covering starting your side hustle - how do you decide when to turn your hobby into a side hustle? How do you pick a s...

With the whole Reddit and Gamestop fiasco nearing the horizon behind us, a lot of people are eager to dip their toes into the world of investing. However, people believed for a long time that investing just wasn’t for regular people - but that’s completely untrue. Rayanne and Lance are ready to dispel these myths, share how they got started investing, and more. Chase Ink Business Preferred referral link: https://www.referyourchasecard.com/21f/4PZX1PGXJ4 Acorns referral l...

Welcome to the first ladies-only episode of the Avalanche Podcast! Today, Rayanne is joined by her life-long best friend, Jessica Lynn Parsons. As a long distance friendship success story, Rayanne and Jessica haven’t lived in the same city for over a decade, but their friendship is stronger than ever. Check out this episode as Rayanne interviews Jessica, exploring her journey into freelance marketing, the highs and lows of being a woman in business, and more. Check out the Mila Kunis episode...

It’s no secret that the struggle to find a job right now is a common one. Rayanne takes on our first ever solo episode and shares her advice to new grads - or anyone looking for a job - as someone who graduated during the Great Recession. With experience as both the interviewee and interviewer, here is some of her best advice.