Build a High-Impact ICP with AI and Boost Your Sales Velocity in B2B

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The B2B Growth Engine

Mike Parsons Apollo Advisors

10 episodes

4 days ago

The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.

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Marketing

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Build a High-Impact ICP with AI and Boost Your Sales Velocity in B2B

The B2B Growth Engine

5 minutes 37 seconds

1 month ago

Build a High-Impact ICP with AI and Boost Your Sales Velocity in B2B

In this episode, Mike Parsons dives into one of the most powerful levers in B2B growth — defining your Ideal Customer Profile (ICP). Using the free Ideal Customer Profile GPT by Apollo Advisors, you’ll see how to turn your market segmentation into a data-rich customer profile that instantly boosts focus and sales velocity.

Mike walks through a live demo with Campfire, an AI-powered ERP startup, showing how this GPT generates firmographics, technographics, intent data, and relationship signals — all within minutes. You’ll learn how to score and weight each factor to find your best-fit customers and align your entire team around the same clear definition of “ideal.”

Try it free: https://chatgpt.com/g/g-68dcbcf9d5d08191a7855fde3ac2738a-ideal-customer-profile-icp