Most people assume B2B buying is rational and B2C buying is emotional. The data says the opposite.

In this episode of The B2B Growth Engine, Mike Parsons breaks down a key Gartner insight showing that emotional connection plays an even bigger role in B2B purchasing than in B2C — especially when the buyer’s job, reputation, and risk exposure are on the line.

To make this practical, Mike introduces Brand Personality, a free Custom GPT by Apollo Advisors that helps B2B founders, marketers, and advisors turn emotion into a clear brand personality and messaging blueprint. This isn’t about fluffy brand theory. It’s about defining how your company shows up — tone, archetype, emotional promise, and what you deliberately avoid — so every asset feels consistent and trustworthy.

Using Campfire, an AI-first ERP platform, as a real example, Mike walks through how buyer tension, accountability, and migration risk shape brand decisions for CFOs and finance leaders. You’ll see how archetypes like The Architect and The Guardian reduce anxiety, build trust, and guide everything from homepage design to thought leadership and outbound messaging.

If your B2B messaging feels inconsistent, generic, or hard to scale across a team, this episode shows how AI can give you a shared language and a brand north star — without slowing execution.

Try the free Brand Personality tool:
https://chatgpt.com/g/g-68e3488028508191893b778d470bebcd-brand-personality
→ Open in ChatGPT and generate your B2B personality and messaging blueprint.

🎥 Watch the full walkthrough:
https://youtu.be/3FnmKeBoDp0

#B2BGrowthEngine #ApolloAdvisors #CustomGPT #AIforB2B #BrandPersonality #B2BMarketing

In this episode, we break down the 11 greatest challenges in creating a growth strategy—the same structural blind spots that stall founders, GTM teams, and SaaS companies again and again.

After building hundreds of GrowthBooks, I’ve seen these patterns across every industry:
• Misdiagnosed bottlenecks
• Incorrect ICPs
• Weak value proposition proof
• Overly broad segmentation
• Leaky funnels
• Messaging without coherence
• Strategies built on assumptions, not evidence

This episode gives you a practical, clear, and actionable roadmap for diagnosing and fixing the issues that are really holding your growth back. If you want predictable, scalable growth, this is the operating system you need.

Nearly 42% of startups fail simply because they never achieve product–market fit. They build a product… but not for the right customer.In this episode, Mike Parsons unveils a free AI tool that helps founders, marketers, and advisors break this cycle — the Value Proposition Canvas GPT.This custom GPT transforms any Ideal Customer Profile (ICP) into a complete Strategyzer-style Value Proposition Canvas in seconds. It analyzes your customer's:Jobs to be DonePainsGains…and maps them directly to your product’s:FeaturesPain RelieversGain CreatorsThe result is a clear value proposition that aligns your product with what your market actually needs.In the walkthrough, Mike shows how the GPT:Generates multiple persona-based VPCsReveals shared jobs, pains, and gainsHelps build unified positioningEliminates days or weeks of manual customer development workIf you want to avoid the number one startup killer, this tool gives you the structure, clarity, and confidence to build for the right audience — and build something they truly value.Try it free:https://chatgpt.com/g/g-68dcc1128810819183bfdeebac4a3cec-value-proposition-canvas→ Open in ChatGPT and explore the workflow.Watch on YouTube:https://youtu.be/IgZwf14HNcQ#B2BGrowthEngine #ApolloAdvisors #CustomGPT #AIforB2B #GrowthMarketing

In this episode, Mike Parsons dives into one of the most powerful levers in B2B growth — defining your Ideal Customer Profile (ICP). Using the free Ideal Customer Profile GPT by Apollo Advisors, you’ll see how to turn your market segmentation into a data-rich customer profile that instantly boosts focus and sales velocity.

Mike walks through a live demo with Campfire, an AI-powered ERP startup, showing how this GPT generates firmographics, technographics, intent data, and relationship signals — all within minutes. You’ll learn how to score and weight each factor to find your best-fit customers and align your entire team around the same clear definition of “ideal.”

Try it free: https://chatgpt.com/g/g-68dcbcf9d5d08191a7855fde3ac2738a-ideal-customer-profile-icp

In this 5-minute walkthrough, Mike Parsons reveals how the Market Segmentation & Firmographics GPT helps founders and marketers instantly turn TAM/SAM/SOM data into actionable B2B segments — so you can target the right audiences and stop wasting ad spend.

You’ll see how Mike uses the tool to segment a real SaaS case study (Camfire.ai) into five clear buyer cohorts — from “Digital-First Scaleups” to “Modernizers.” Each segment comes with insights on size, pain points, roles, and channels — giving you the data clarity to personalize your messaging and improve ROI.

If you’re tired of broad, lazy market definitions and want to find your true high-value customers, this GPT is your new favorite B2B secret weapon.

Try it free: https://chatgpt.com/g/g-68dcb965c6ec819194043a17e4bb986d-market-segmentation-firmographics

In this 5-minute walkthrough, Mike Parsons shows how Addressable Market Metrics GPT helps B2B founders and marketers calculate their TAM, SAM, and SOM in minutes — not days.

Using a real-world example from Campfire.ai, Mike demonstrates how this free GPT automates the entire market sizing process with reliable data sources, smart assumptions, and clear reporting. No spreadsheets, no guesswork — just a fast, confident snapshot of your true market opportunity.

If you’re planning your next pitch, go-to-market strategy, or growth campaign, this tool gives you the data you need to aim in the right direction — and avoid being part of the 42% of startups that fail from “no market need.”

Try it free: https://chatgpt.com/g/g-5gXJdAf0U-addressable-market-metrics

In this episode, Mike Parsons unveils how the Executive Personality Analyzer by Apollo Advisors helps B2B founders, advisors, and sales pros build deeper connections — starting from the very first meeting.

This Custom GPT takes a LinkedIn profile PDF and transforms it into a fact-based executive psychology brief, revealing your prospect’s leadership style, motivators, and communication patterns — all sourced directly from their career data.

In the walkthrough, Mike profiles Richard Branson and Satya Nadella, showing how quickly you can uncover the human side behind the title. Perfect for anyone in sales enablement, advisory, or enterprise growth, this GPT helps you connect faster, personalize your pitch, and walk into meetings with confidence.

Try it free: https://chatgpt.com/g/g-68d39cc56e8481919a25bc63a111e8df-executive-personality-analyzer

Hey, it’s Mike from Apollo Advisors, and in this video, I’ll show you how to use Scan: B2B Marketing Funnel GPT — a free AI tool that helps you analyze and audit any B2B marketing funnel in just five minutes.Whether you’re a founder, CMO, or marketing strategist, this GPT gives you a complete, data-driven view of how a company performs across the Educate, Attract, Convert, and Hook stages of the funnel — plus a custom 90-day improvement plan.⸻🔍 What You’ll See0:00 – Introduction to the Funnel Scanner GPT0:19 – Example report for Relevance AI0:44 – Why most B2B funnels underperform1:18 – Full walkthrough of the AI-generated report2:08 – Scorecard breakdown (Educate, Attract, Convert, Hook)3:13 – Live demo: scanning Conray Tech4:10 – How to use insights for growth and retention⸻💡 What It Delivers • Instant full-funnel audit for any B2B company • Funnel performance scores and benchmarks (Educate–Attract–Convert–Hook) • AI-sourced citations from company sites and news • Recommendations for the next 90 days • Practical insights to improve lead generation, conversion, and retention🚀 Try It Now👉 Use the GPT: https://chatgpt.com/g/g-67e74c472940819194770f01f8880558-b2b-marketing-funnel-scanner🌐 Learn more: https://apolloadvisor.com📺 Subscribe for more free AI tools: @apolloskills⸻🏗️ About This ToolThe B2B Marketing Funnel Scanner GPT is part of a new generation of AI tools designed to help business leaders audit, benchmark, and improve their growth engines — without waiting weeks for consultants. It’s fast, free, and built for the modern B2B ecosystem.

Hey, I’m Mike from Apollo Advisors, and in this video, I’m going to show you how to save five hours of prospecting time using my free Company Snapshot GPT — an AI-powered prospect analysis and competitor research tool.Free GPT: https://chatgpt.com/g/g-ycR9JrPZv-company-snapshotIf you’re in sales, business development, or marketing, this custom GPT will instantly research any company and produce a 5-hour quality report in just 5 minutes — complete with:✅ Company overview and structure✅ Leadership and ownership details✅ Products and positioning✅ Market and competitors✅ SWOT and go-to-market insights✅ Opportunities, risks, and selling recommendationsNo more wasting time jumping between LinkedIn, Crunchbase, and Google — the GPT pulls and cites everything automatically, using the latest data.🧠 What You’ll Learn0:00 – What the Company Snapshot GPT does0:48 – Why traditional prospect research wastes time1:24 – Full AI report demo using Heidi Health3:25 – Live example with GXE4:22 – How to generate your own 5-minute company report💼 Perfect ForSDRs & BDRs researching new prospectsFounders preparing for partnership callsMarketing and strategy teams doing competitive analysisAnyone building smarter outreach lists🏗️ Built byApollo Advisors — B2B Growth ArchitectsHelping founders and GTM leaders turn their products into predictable growth engines.🔖 Hashtags#AItools #B2BMarketing #SalesGPT #Prospecting #AIAutomation #ApolloAdvisors #CompanySnapshot #ChatGPT #BusinessDevelopment #growthmarketing