How to Target the Right B2B Customers Instantly

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The B2B Growth Engine

Mike Parsons Apollo Advisors

10 episodes

1 week ago

The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.

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Marketing

Business

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How to Target the Right B2B Customers Instantly

The B2B Growth Engine

5 minutes 38 seconds

1 month ago

How to Target the Right B2B Customers Instantly

In this 5-minute walkthrough, Mike Parsons reveals how the Market Segmentation & Firmographics GPT helps founders and marketers instantly turn TAM/SAM/SOM data into actionable B2B segments — so you can target the right audiences and stop wasting ad spend.

You’ll see how Mike uses the tool to segment a real SaaS case study (Camfire.ai) into five clear buyer cohorts — from “Digital-First Scaleups” to “Modernizers.” Each segment comes with insights on size, pain points, roles, and channels — giving you the data clarity to personalize your messaging and improve ROI.

If you’re tired of broad, lazy market definitions and want to find your true high-value customers, this GPT is your new favorite B2B secret weapon.

Try it free: https://chatgpt.com/g/g-68dcb965c6ec819194043a17e4bb986d-market-segmentation-firmographics