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The B2B Growth Engine
Mike Parsons Apollo Advisors
10 episodes
2 days ago
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
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Marketing
Business
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All content for The B2B Growth Engine is the property of Mike Parsons Apollo Advisors and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
Show more...
Marketing
Business
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The 11 Greatest Challenges in Creating a Growth Strategy (and How to Overcome Them)
The B2B Growth Engine
17 minutes 36 seconds
1 month ago
The 11 Greatest Challenges in Creating a Growth Strategy (and How to Overcome Them)

In this episode, we break down the 11 greatest challenges in creating a growth strategy—the same structural blind spots that stall founders, GTM teams, and SaaS companies again and again.

After building hundreds of GrowthBooks, I’ve seen these patterns across every industry:
• Misdiagnosed bottlenecks
• Incorrect ICPs
• Weak value proposition proof
• Overly broad segmentation
• Leaky funnels
• Messaging without coherence
• Strategies built on assumptions, not evidence

This episode gives you a practical, clear, and actionable roadmap for diagnosing and fixing the issues that are really holding your growth back. If you want predictable, scalable growth, this is the operating system you need.

The B2B Growth Engine
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.