The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
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The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
The #1 Reason Your Conversion Rates Are 30% Lower — And How Clear Messaging Fixes It Fast
The B2B Growth Engine
5 minutes 44 seconds
1 month ago
The #1 Reason Your Conversion Rates Are 30% Lower — And How Clear Messaging Fixes It Fast
In this episode, Mike Parsons dives into why messaging matters — and why unclear messaging can slow growth, lengthen sales cycles, and kill conversions. Mike shares research showing that unclear messaging can increase customer acquisition time by 40–60%, reduce conversion rates by 15–30%, and even double sales cycle duration. Clear communication, as HBR reports, is 152% more effective at driving customer action — which is exactly why this GPT exists.The Messaging Frameworks GPT packages Mike’s years of messaging expertise into one simple tool. You drop in your Value Proposition Canvas, and it instantly generates a full messaging report: buyer awareness scoring, recommended frameworks, rationale, and applied examples. In the episode, Mike applies the GPT to Campfire (an AI-native ERP company) and walks through how the tool identifies awareness gaps, selects the StoryBrand framework, and produces persona-specific landing page copy for CFOs, controllers, and ops leaders.If you're a B2B founder, marketer, or advisor who wants messaging that lands with customers — and removes hours of guesswork — this GPT makes the strategy fast, clear, and actionable.Try it free:https://chatgpt.com/g/g-68e3455a7e5c8191adf45bb93e1ea9dd-messaging-frameworks🎥 Watch on YouTube:https://youtu.be/pNdUaC5EFao#B2BGrowthEngine #ApolloAdvisors #CustomGPT #AIforB2B #GrowthMarketing
The B2B Growth Engine
The B2B Growth Engine helps founders, marketers, and RevOps leaders turn their product into a predictable growth system. Hosted by Mike Parsons, an AI-driven B2B strategist with 25+ years leading campaigns for Xbox, Philips, and Nike. Learn actionable playbooks on AI marketing, ICPs, TAM/SAM/SOM, funnels, automation, and growth frameworks like Vision to Velocity. Build a marketing engine as strong as your product.
