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The B2B Marketing and PR podcast
Frank Strong
130 episodes
6 days ago
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
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Marketing
Business,
News,
Entrepreneurship,
News Commentary
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All content for The B2B Marketing and PR podcast is the property of Frank Strong and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.
Show more...
Marketing
Business,
News,
Entrepreneurship,
News Commentary
Episodes (20/130)
The B2B Marketing and PR podcast
Episode 129: Generative AI makes PR a key business priority in 2026: 35 PR and marketing predictions

Text version of this post with the links to the underlying resources: https://www.swordandthescript.com/2025/12/predictions-generative-ai-makes-pr-a-priority/

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6 days ago
36 minutes 37 seconds

The B2B Marketing and PR podcast
Episode 128: PR software vendors race to add AI features to comms tools [PR Tech Sum No. 63]

Full text and links to the underlying resources: https://www.swordandthescript.com/2025/12/ai-comms-tools/

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1 week ago
13 minutes 40 seconds

The B2B Marketing and PR podcast
Episode 127: Summary findings: 5 surveys hint at where B2B marketing plans to spend money in 2026

Full text of this episode with links to charts and underlying resources: https://www.swordandthescript.com/2025/12/b2b-marketing-spend/

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2 weeks ago
16 minutes 25 seconds

The B2B Marketing and PR podcast
Episode 126: How PR and marketing pros are monitoring AI visibility for clients and brands

Full text with links to the resources, tools and people cited: https://www.swordandthescript.com/2025/11/monitoring-ai-visibility/

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3 weeks ago
22 minutes 14 seconds

The B2B Marketing and PR podcast
Episode 125: The next PR measurement conundrum: How do you measure AI visibility?

Text version of this post with links to the underlying resources: https://www.swordandthescript.com/2025/11/pr-measurement-ai-visibility/

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1 month ago
5 minutes 15 seconds

The B2B Marketing and PR podcast
Episode 124: 10 Fundamentals for Successful Media Interviews

Text version of this post: https://www.swordandthescript.com/2017/08/b2b-media-interviews/

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1 month ago
6 minutes 53 seconds

The B2B Marketing and PR podcast
Episode 123: AI-generated PR copy: Reporters want editorial integrity and due diligence

Text version with links to underlying resources: https://www.swordandthescript.com/2025/10/editorial-integrity-pr-ai/

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1 month ago
6 minutes 31 seconds

The B2B Marketing and PR podcast
Episode 122: Does long form content still have a place in the era of generative AI?

Text version of this post with links to cited studies: https://www.swordandthescript.com/2025/10/purposeful-browsing-generative-ai/

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2 months ago
8 minutes 43 seconds

The B2B Marketing and PR podcast
Episode 121: Exclusive: PR software startups Propel, Signal AI announce “strategic partnership”

Text version of this post with screnshot and links: https://www.swordandthescript.com/2025/10/propel-signal-ai-partnership/

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2 months ago
15 minutes 27 seconds

The B2B Marketing and PR podcast
Episode 120: Public relations and editorial written blogs are well positioned in the AI era

Text version of this episode with links to the cited resoruces: https://www.swordandthescript.com/2025/10/pr-blogs-ai-visibility/

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2 months ago
13 minutes 18 seconds

The B2B Marketing and PR podcast
Episode 119: Media pitching: Adding perspective to Michael Smart’s FAQs for Muck Rack

Text version of this post with links to the underlying resoruces: https://www.swordandthescript.com/2025/09/media-pitching/

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2 months ago
21 minutes 15 seconds

The B2B Marketing and PR podcast
Episode 118: B2B says public relations drives revenue but struggle to prove it

Text version of this post with links to all of the stats and facts cited: https://www.swordandthescript.com/2025/09/b2b-public-relations-revenue/

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3 months ago
14 minutes 10 seconds

The B2B Marketing and PR podcast
Episode 117: People are not taking government surveys; businesses have the same problem

Text version of this post: https://www.swordandthescript.com/2025/09/people-are-not-taking-surveys/

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3 months ago
8 minutes 59 seconds

The B2B Marketing and PR podcast
Episode 116: Data: How many touches does it take to attract and turn B2B prospects into customers?

Text version of this post -- with links to the underlying studies: https://www.swordandthescript.com/2025/09/touches-b2b-prospects/

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3 months ago
7 minutes 8 seconds

The B2B Marketing and PR podcast
Episode 115: What PR should do about the waning influence of traditional media

Text version of this piece: https://www.swordandthescript.com/2025/08/influence-media-waning/

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3 months ago
10 minutes 17 seconds

The B2B Marketing and PR podcast
Episode 114: Being different is THE best practice in marketing

Text version of this post: https://www.swordandthescript.com/2017/03/best-practice-marketing-different/

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4 months ago
2 minutes 26 seconds

The B2B Marketing and PR podcast
Episode 113: Essential customizations PR should make to their generative AI tools

Text version of this post: https://www.swordandthescript.com/2025/08/generative-ai-customizations/

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4 months ago
7 minutes 9 seconds

The B2B Marketing and PR podcast
Episode 112: B2B prospects form preferences earlier and avoid sales conversations later, analysts say

Text version: https://www.swordandthescript.com/2025/08/b2b-preferences/

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4 months ago
4 minutes 53 seconds

The B2B Marketing and PR podcast
Episode 111: 12 ways to extend the investment marketing makes in webinars

Text version of this post: https://www.swordandthescript.com/2016/12/b2b-webinars-leverage-existing/

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4 months ago
14 minutes 1 second

The B2B Marketing and PR podcast
Episode 110: Hiding pricing info may leave B2B tech companies off the short list

Text version of this post: https://www.swordandthescript.com/2025/08/b2b-pricing/

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4 months ago
6 minutes 3 seconds

The B2B Marketing and PR podcast
This podcast covers B2B marketing, PR, communications and social media. We look at studies and data to find what's working and what isn't to help you stay ahead of the competition.