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The B2B Playbook
Kevin Chen & George Coudounaris
223 episodes
4 days ago
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!
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Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for The B2B Playbook is the property of Kevin Chen & George Coudounaris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/223)
The B2B Playbook
#209: The 2026 B2B Content Strategy Most Marketers Miss (Midweek Musings)
4 days ago
8 minutes 5 seconds

The B2B Playbook
#208: What's Next For Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)
1 week ago
1 hour 1 minute 32 seconds

The B2B Playbook
#207: What Most Teams Got Wrong About Predictable Revenue (and the Fix for 2026) (Midweek Musings)
1 week ago
14 minutes 30 seconds

The B2B Playbook
#206: Outbound Sales Strategy 2026: The Evolution of Predictable Revenue and What Works Now (Predictable Revenue CEO - Collin Stewart)
2 weeks ago
1 hour 5 minutes

The B2B Playbook
#205: It’s Not Marketing’s Job to Guess Who’s In-Market! (Midweek Musings)
2 weeks ago
5 minutes 25 seconds

The B2B Playbook
#204: Catalogue the Market: A New Sales Paradigm (Predictable Revenue Podcast - George Coudounaris & Adem Manderovic)
3 weeks ago
31 minutes 52 seconds

The B2B Playbook
#203: How to Get Free Clicks on LinkedIn Ads (Midweek Musings)
3 weeks ago
3 minutes 57 seconds

The B2B Playbook
#202: Good Friction vs Bad Friction in B2B Marketing: Stop Wasting Buyer Effort
4 weeks ago
23 minutes 16 seconds

The B2B Playbook
#201: Outbound Is Breaking – Here’s the Network-Led Playbook for 2026 (Scott Leese)
1 month ago
1 hour 1 minute 25 seconds

The B2B Playbook
#200: How B2B SaaS Companies Scale from 1 to 10 | (EVP’s Allen Zhu Playbook)
1 month ago
1 hour 3 minutes 54 seconds

The B2B Playbook
[repost]: Webinar Guru Shows Us How To Drive More Sales Opportunities - Justin Zimmerman
1 month ago
54 minutes 26 seconds

The B2B Playbook
#199: B2B Outbound Strategy: Conversations Over Meetings with Joey Gilkey
1 month ago
1 hour 1 minute 13 seconds

The B2B Playbook
[repost]: How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads
2 months ago
43 minutes

The B2B Playbook
#198: B2B Marketing Budget Allocation: The Sustainable Way Small Teams Should Do It
2 months ago
25 minutes 47 seconds

The B2B Playbook
#197: Community-Led Growth: How To Turn Customers Into Your Growth Engine (Laís de Oliveira)
2 months ago
59 minutes 49 seconds

The B2B Playbook
#196: Why Most B2B Revenue Engines Fail - And How Paul Perrett is Building One to Go From $2-10mil
2 months ago
1 hour 1 minute 23 seconds

The B2B Playbook
Last Chance: Register for Our Demand Gen Course by Friday 29 August - theb2bplaybook.com/demand-generation-course
2 months ago
1 minute 44 seconds

The B2B Playbook
#195: Head of Marketing 3X’d Meetings & Boosted Pipeline by 75% (Demand Gen Course Alumni Story)
3 months ago
21 minutes 18 seconds

The B2B Playbook
#194: Why Your GTM is Misfiring, and how to fix it from the Frontlines (The Circuit - Ep 1)
3 months ago
1 hour 7 minutes 54 seconds

The B2B Playbook
[repost]: Foundations to Set Up Your Revenue Engine | CRO School - pt.2
3 months ago
29 minutes 20 seconds

The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!