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The B2B Playbook
Kevin Chen & George Coudounaris
228 episodes
3 weeks ago
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!
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Marketing
Education,
Business,
Entrepreneurship,
How To
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All content for The B2B Playbook is the property of Kevin Chen & George Coudounaris and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!
Show more...
Marketing
Education,
Business,
Entrepreneurship,
How To
Episodes (20/228)
The B2B Playbook
#213: Why the Funnel is Breaking Your Go-To-Market - and why Closed Loops are the Answer (Closed Circuit Selling)
3 weeks ago
1 hour 12 minutes 36 seconds

The B2B Playbook
#212: Why Sales & Marketing Broke (And How to Rebuild a Modern Revenue System) ft. Tony J Hughes
1 month ago
59 minutes 32 seconds

The B2B Playbook
#211: Our Simple 3 Step Demand Generation Plan for 2026
1 month ago
47 minutes 22 seconds

The B2B Playbook
Last Chance: Register for Our Demand Gen Course by Friday 28 November - theb2bplaybook.com/demand-generation-course-december
1 month ago
1 minute 50 seconds

The B2B Playbook
#210: B2B Brand Marketing Strategy: How to Build Buyer Memory & Measure It (VP of Global Brand at Asana - Matt Maynard)
1 month ago
1 hour 17 seconds

The B2B Playbook
#209: The 2026 B2B Content Strategy Most Marketers Miss (Midweek Musings)
1 month ago
8 minutes 5 seconds

The B2B Playbook
#208: What's Next For Outbound Sales? Aaron Ross (Predictable Revenue) & Adem Manderovic (Closed Circuit Selling)
1 month ago
1 hour 1 minute 32 seconds

The B2B Playbook
#207: What Most Teams Got Wrong About Predictable Revenue (and the Fix for 2026) (Midweek Musings)
1 month ago
14 minutes 30 seconds

The B2B Playbook
#206: Outbound Sales Strategy 2026: The Evolution of Predictable Revenue and What Works Now (Predictable Revenue CEO - Collin Stewart)
2 months ago
1 hour 5 minutes

The B2B Playbook
#205: It’s Not Marketing’s Job to Guess Who’s In-Market! (Midweek Musings)
2 months ago
5 minutes 25 seconds

The B2B Playbook
#204: Catalogue the Market: A New Sales Paradigm (Predictable Revenue Podcast - George Coudounaris & Adem Manderovic)
2 months ago
31 minutes 52 seconds

The B2B Playbook
#203: How to Get Free Clicks on LinkedIn Ads (Midweek Musings)
2 months ago
3 minutes 57 seconds

The B2B Playbook
#202: Good Friction vs Bad Friction in B2B Marketing: Stop Wasting Buyer Effort
2 months ago
23 minutes 16 seconds

The B2B Playbook
#201: Outbound Is Breaking – Here’s the Network-Led Playbook for 2026 (Scott Leese)
2 months ago
1 hour 1 minute 25 seconds

The B2B Playbook
#200: How B2B SaaS Companies Scale from 1 to 10 | (EVP’s Allen Zhu Playbook)
2 months ago
1 hour 3 minutes 54 seconds

The B2B Playbook
[repost]: Webinar Guru Shows Us How To Drive More Sales Opportunities - Justin Zimmerman
3 months ago
54 minutes 26 seconds

The B2B Playbook
#199: B2B Outbound Strategy: Conversations Over Meetings with Joey Gilkey
3 months ago
1 hour 1 minute 13 seconds

The B2B Playbook
[repost]: How to Land 6-Figure Deals with LinkedIn Thought Leadership Ads
3 months ago
43 minutes

The B2B Playbook
#198: B2B Marketing Budget Allocation: The Sustainable Way Small Teams Should Do It
3 months ago
25 minutes 47 seconds

The B2B Playbook
#197: Community-Led Growth: How To Turn Customers Into Your Growth Engine (Laís de Oliveira)
4 months ago
59 minutes 49 seconds

The B2B Playbook
Selling Business to Business? Trying to do everything, but not sure if any of it works? We’re here to help! We're Kevin and George - digital marketing professionals who are here to share with you the RIGHT plan so you can get your amazing business growing online. We’ve waded through the noise, made the mistakes, and found what works so you don't have to. We also share tips, tricks and templates from our upcoming playbook and insights from successful people in the industry. If you’re in a B2B business and like to see your marketing work for you, then this is the podcast for you! Subscribe to get the latest from the B2B Playbook first. Join our CLUB of B2B owners and marketers on LinkedIn sharing their experiences https://www.linkedin.com/groups/13980317/ Want more? Check out our weekly articles on https://theb2bplaybook.com/ Remember, with the right plan, anyone can grow their business online!