Need to identify your episodes generating the most pipeline? Try this: https://bnce.link/8JOy5xZf
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Grant Fuellenbach has turned his B2B podcast into a legit lead engine, and he’s done it solo.
In this episode, we break down:
→ how Beyond the Bid now generates 12 leads per month
→ why he shifted from solo episodes to interviews
→ the systems he put in place to run the entire show on his own
→ how the podcast evolved from “just a content idea” into a predictable growth channel
We also touch on his background in the construction industry, especially how he builds and scales sales teams, and how this decate of experience shapes the way he approaches conversations, content, and demand generation.
Timestamps:
00:00 Introduction
00:57 Why Launching a B2B Podcast
02:21 Building and Scaling Sales Teams in the Construction Industry
10:52 Genesis of His Podcast & Lead Generation
22:41 His Process to Run the Podcast Alone
26:56 Where He's Going With His Podcast
Listen to Grant’s podcast:
https://bnce.link/wIa1XxaK
Learn more about Grant's work on his website:
https://bnce.link/2RzeXDEL
Connect with Grant on LinkedIn:
https://bnce.link/8xZ1t10G
Connect with me on LinkedIn:
https://bnce.link/9rxpSGks
And if you need to identify which of your social posts generate podcast downloads and which of your episodes generate leads, try this: https://bnce.link/8JOy5xZf
Your website gets traffic but doesn't convert? Check Jeffro's checklist: https://bnce.link/w1pqDLxY
Jeffro is on a mission to rid the world of terrible websites.
In this episode, we dive into:
→ how his podcast became a networking and growth engine
→ how he turns conversations into clients and measures the ROI of his show
→ what post-production and distribution actually look like when done right
→ why LinkedIn is still his favourite channel for podcast reach
We also unpack Jeffro’s mission on websites, from clarity and messaging to conversion strategy, and why a clean, well-structured site will always beat flashy design.
00:00 Trailer
00:48 The Importance of Clarity for Your Website
01:59 Risks of DIY vs. Hiring an Agency
05:28 How to Increase Conversions for Your Website
10:27 Homepage vs. Landing Page
11:55 Genesis of the Digital Dominance Podcast
14:30 Measuring the ROI of Your Podcast
19:27 Podcasting Post Production
23:04 Podcasting Distribution on LinkedIn
25:07 The Future of Digital Dominance
26:45 Hot Take on LinkedIn
Listen to Jeffro’s podcast:
Learn more about Jeffro's work on his website:
Connect with Jeffro on LinkedIn:
Connect with me on LinkedIn:
And if your website gets traffic but doesn't visitors into leads, check Jeffro's checklist at https://bnce.link/w1pqDLxY
Want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj
Not enough people in sales roles see themselves as creatives.
That's why Brad Eather's mission is to challenge this idea.
In this episode, we dive into:
→ how creativity shapes his approach to sales
→ why networking isn’t about collecting contacts
→ how his podcast turned casual chats into a digital sales course
→ the workflow behind running a show that grows at his own pace
We also talk about what keeps him inspired as a creator and what’s next for his business and podcast.
Timestamps:
00:00 Trailer
00:57 The Genesis of Brad’s Podcasting Journey
02:54 Creative Approach to Sales and Communication
10:14 How Conversations Turned Into an Offer
15:07 Podcasting Process: From Invites to Distribution
23:22 Networking Naturally: Building Relationships Through Conversations
27:17 Reflections on Podcasting and Future Aspirations
Listen to the conversation on happiness that Brad had with Declan Edwards:
https://bnce.link/JXuRACIR
Discover Brad’s Sellings Creative podcast:
https://bnce.link/naZnqglS
Learn more about Brad's work on his website:
https://bnce.link/JMFWW7xF
Connect with Brad on LinkedIn:
https://bnce.link/6hLMtXx1
Connect with me on LinkedIn:
https://bnce.link/KQa9lpzD
And if you want your custom action plan to build your podcast lead gen system for free? Book your intro call here: https://bnce.link/U5yniKIj
Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464
Gabe Marusca didn’t just escape burnout.
He built a business model that gave him freedom.
In this episode, we break down:
→ why most people get productisation wrong
→ the exact steps Gabe uses to attract better clients
→ how to use podcasting as a trust and authority engine
→ what a nomadic lifestyle teaches you about running a business
We also get into his hot takes on LinkedIn and why connection beats content every time.
Timestamps:
00:00 Trailer
00:44 From Burnout to Clarity
03:37 Identifying Patterns and Productising Services
07:26 The Misconceptions of $1M/year Productisation
11:10 The Step-by-Step Process to Better Clients
18:06 Marketing and Building Authority
24:52 The Genesis of His Podcast
30:59 Why He Launched His Podcast Without Video
32:33 How His Podcast Became A Lead Gen Machine
36:05 Future Aspirations and Nomadic Life
39:52 Hot Take on LinkedIn
Use Gabe’s personalised guide to find your premium clients:
https://chatgpt.com/g/g-68a1aa20c6148191a7d7866c04c35fc1-client-clarity-gpt
Discover Gabe’s podcast Authority in the Wild:
https://www.gabemarusca.com/podcast
Discover Gabe’s website:
https://www.gabemarusca.com/
Connect with Gabe on LinkedIn:
https://www.linkedin.com/in/gabemarusca/
Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/
Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464
Get Craig's playbook to start building your acquisition system today:
https://b2bpodcasters.kit.com/3dac975744
In today's episode, I sit down with growth strategist Craig Herd to discuss the challenges faced by consultancy founders, particularly the 'founder trap' where initial success limits further growth.
Craig stresses on the importance of systemisation in scaling businesses beyond the £500k/year mark and managing the emotional rollercoaster when the revenue flutuates.
We also cover the psychological barriers that prevent founders from delegating and scaling effectively, as well as the tendency of underusing LinkedIn for lead generation.
Finally, Craig provides insights on identifying ideal clients to create a more predictable business pipeline through building a targeted lead list, understanding the role of LinkedIn in client acquisition, and so much more.
Finally, we talk about the value of podcasts as a networking tool and share strategies for maximising content to drive growth.
Chapters:
00:00 Introduction to Today's Episode
00:30 The Founder Trap: Understanding Growth Limitations
03:08 Systemisation: The Key to Scaling Beyond £500k/year
05:45 The Roller Coaster of Consultancy: Managing Revenue Fluctuations
08:56 Psychology of the Founder: Breaking Free from Limitations
11:50 Leveraging LinkedIn: Common Mistakes and Best Practices
14:53 Identifying Your Ideal Client: Craig's Strategic Approach
23:53 Building Your Forever Leads List
30:58 Understanding LinkedIn's Role in Client Acquisition
36:38 The Importance of Fundamentals in Business Growth
38:05 Leveraging Podcasts for Networking and Growth
48:06 Maximizing Content for Immediate Impact
Connect with Craig Herd on Linkedin:
https://www.linkedin.com/in/craigherd
Check out Craig's Consultancy Growth Podcast:
https://www.buzzsprout.com/2445816
Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/
Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464
Get a breakdown of John’s gems for free here:
https://loje.kit.com/2ae5039891
In this conversation, I chat with John Watson on the importance of networking and building genuine relationships. For him, networking means creating meaningful connections, not swapping business cards. We also dive into how introverts can leverage their strengths in networking, common myths, and so much more.
00:00 The Power of Networking Mindset
02:47 Building Relationships in Networking
05:49 Networking for Introverts
08:53 Overcoming Networking Myths
11:59 Effective Networking Strategies
14:59 The Importance of Listening
18:04 Building Relationships Online
20:58 Real-Life Networking Success Stories
24:07 The Right Place Podcast Journey
27:00 Final Thoughts on Networking
Connect with John on LinkedIn:
https://www.linkedin.com/in/john-watson-ca/
Connect with John on his website:
https://johnconnects.com/
Checkout John's podcast on YouTube:
https://www.youtube.com/@TheRightPlacePodcast
Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/
networking, relationships, introverts, business connections, listening skills, online networking, networking myths, podcasting, building relationships, networking strategies
Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464
Get a breakdown of Beatrice’s gems for free here:
https://b2bpodcasters.kit.com/c3d9efc35d
Beatrice Gutknecht doesn’t just dislike rebrands. She’s on a mission to stop them.
So I invited her to break down:
⤷ why rebranding often goes wrong
⤷ how to keep the core of a brand intact
⤷ what Twitter, Jaguar, and PrettyLittleThing got wrong
⤷ what to do instead if you want your loyal clients to actually care
We also talked about brand positioning, why going slow can be smart, and how your content plays a bigger role than you think.
Beatrice shares her take on podcasting too, including what she’s learned from building her show.
Timestamps:
00:00 Trailer
00:30 The Rebranding Debate
06:33 Case Studies: Twitter, Jaguar, and PrettyLittleThing
13:11 Strategies for Successful Brand Positioning
21:19 Figuring Out what Your Brand Actually Needs
24:26 Building a Strong Brand: Proven Steps
38:30 The Role of Content in Branding
47:29 One Takeaway
Connect with Beatrice on LinkedIn:
https://www.linkedin.com/in/beatricegutknecht/
Connect with Beatrice on Instagram:
https://www.instagram.com/badasserybyb/
Checkout Beatrice's podcast on YouTube:
https://www.youtube.com/@badasserybyb
Connect with me on LinkedIn:
https://www.linkedin.com/in/loicjx/
branding, rebranding, brand strategy, market positioning, brand essence, failed rebrands, brand loyalty, content marketing, podcasting, business growth
Get the Listener-to-Lead mini playbook: https://b2bpodcasters.kit.com/fa0f1a4464