For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/

And his upcoming workshops: https://www.drsamberne.com/workshop/
Learn more about his pracititioner's program

"Your eyes are more than visual organs. They are emotional and neurological pathways that reflect your **life history**, your **nervous system**, your **relationships**, and the ways you’ve learned to protect yourself.

In this presentation, Dr. Sam Berne shares his personal journey of healing his own vision, and what he discovered about the connection between **trauma, grief, stress, and visual function**. You’ll learn how the eyes adapt to emotional overwhelm, how vision changes during loss and transition, and why restoring visual clarity often begins with restoring **safety** in the body and nervous system.

We will also explore the rapidly emerging world of **virtual and augmented reality**, how these technologies influence the visual brain, and how you can stay grounded in your natural vision system as digital environments become more immersive.

This is a conversation about **healing**, **self-connection**, and reclaiming your **innate ability to see clearly**—inside and out.

Opening Remarks

“Welcome everyone. I’m really grateful that you’re here today.

The theme of this retreat is *The Eyes Never Lie,* and that comes directly from my own experience healing my own vision. When I was younger, I had significant myopia and astigmatism. I was told that my eyes were defective—that I was simply born this way, and there was nothing I could do except wear stronger glasses over time.

But that didn’t feel true. Something in me sensed that my eyes were responding to my **life**—to stress, to pressure, to trying to see more than I felt safe to see, or sometimes, not wanting to see what was in front of me.

As I began to study the eyes—not just anatomically, but emotionally—I learned that **vision is not just optical. It’s neurological. It’s systemic. It’s somatic. And it’s deeply connected to our lived experience.**

Trauma, grief, chronic stress, early attachment patterns—these don’t just affect our posture or our mood. They reorganize how the **visual system** functions. The eyes tighten. The focus narrows. The world becomes harder to take in.
And when we soften the eyes, when we reconnect them to breath, to safety, to the body—our perception expands again. Light returns. Color returns. Presence returns.

Today we are living in a world where our vision is being challenged in new ways. Virtual and augmented reality are asking the brain to process space, depth, and meaning in environments that don’t exist physically. And while these technologies are powerful, they can also disconnect the eyes from the body—and the body from the world.

So today, we’re going to explore:

* How **your emotional life shows up in your vision**
* How I personally reversed my own prescription by working with the **nervous system**, not just the eyeball
* How to gently unwind the visual patterns that come from grief, stress, or past trauma
* And how to stay **centered and embodied** in a world increasingly mediated by screens and simulation.

Your eyes are not broken.
They are **communicating.**
They are telling your story.
And today, we begin to listen.”

Keep Up with Dr. Sam
Website: https://www.drsamberne.com/
Facebook: https://www.facebook.com/SamBerneOD/?fref=ts
Instagram: https://www.instagram.com/samberneod/
Twitter: https://twitter.com/drsamberne
LinkedIn: https://www.linkedin.com/in/drsamberne/

Dr.

If you’re ready to deepen your journey, I invite you to join one of my upcoming programs designed to help you *see differently*:

In-person workshop with Dr. Berne, November 8th: The Eyes Never Lie:
https://www.drsamberne.com/workshop/t... 2 Spots remaining.

*5-Week Online Course: From Diagnosis to Direction*
Begins *November 12th* | Includes a *free 30-minute private session* with me.
Learn holistic tools to reduce visual stress, support regeneration, and reawaken your visual potential.
[Learn More & Register](https://www.drsamberne.com/workshop/f...)

*Essential Oils for Eye Health – Master Class*
*November 22nd* | Explore the science and art of using natural oils to support eye tissue and clarity.
[Join the Master Class](https://www.drsamberne.com/workshop/o...)

*Membership Course: Clearing the Cloud — Reducing Cataracts Naturally*
Exclusive to my membership site, this *8-week journey* teaches natural approaches to support lens clarity and light transmission.
[Join the Membership](https://drsambernesmembership.com/cat...)

Dr. Berne’s Kauai Retreat, February 19-24th: Link: https://www.drsamberne.com/workshop/a...

Keep Up with Dr. Sam
Website: https://www.drsamberne.com/
Facebook: https://www.facebook.com/SamBerneOD/?...
Instagram: / samberneod
Twitter: / drsamberne
LinkedIn: / drsamberne

Keywords

children, patching, trauma, stress, mechanical symptom management, eye coordination

Summary

The conversation delves into the psychological and emotional effects of patching on children, highlighting how it can be perceived as punishment and the limitations of traditional mechanical approaches to symptom management.

Takeaways

Children have no context on why they're being patched.
Patching can feel like a punishment to children.
Long periods of patching may not be effective.
Patching can add trauma and stress to children.
Mechanical symptom management does not address underlying issues.
Understanding eye coordination is crucial for effective treatment.
Emotional support is essential during treatment.
Parents should be educated about the process.
Alternative approaches may be more beneficial.
The focus should be on holistic treatment rather than just symptoms.

Sound bites

"Patching becomes like a punishment."
"It adds more trauma and stress."
"It has nothing to do with how to use your eyes together."

Chapters

00:00 Understanding the Impact of Patching on Children
00:17 The Limitations of Mechanical Symptom Management

Sam Berne (00:03.732)
Okay, well, my first question is, how did you find me? Online, honestly, yes. Looking at lot of alternative methods for my daughter, and I found you. And what was it that resonated with you, with me?

Sam Berne (00:29.454)
Um, mostly, but I mean, there was a few things. First, I noticed you didn't wear glasses. So I thought that was, or at least most of your videos. So I thought that was already something that was different.

Sam Berne (00:45.454)
Yeah, you just had alternatives. And even the way you talk about some people like trying to I think you'd mentioned that prescriptions can, you know, be like a drug, and you can lean off of it. Yes. And I really like that idea. Because I think sometimes we jump a little bit too quick to to glasses. And sometimes, yeah, they just need more and more. Okay. Yeah. So

What I read about your history is that in your daughter, you first noticed the eye turning at about 10 months. Is that right? And when did you actually either go to your pediatrician or ophthalmologist t...

Bio:

Dr. Sam Berne, OD, BF (Behavioral Optometry)** brings over 40 years of pioneering work at the intersection of vision science, neuroplasticity, and whole-person wellness. Based in Santa Fe, New Mexico, he is both a clinician and thought-leader in holistic and integrative eye care.

Qualifications & Training

* B.S., Pennsylvania State University
* Doctor of Optometry, Pennsylvania College of Optometry
* Post-doctoral fellowship at the Gesell Institute, affiliated with Yale University, focusing on infant/child development. ([Dr. Sam Berne][1])
*Certified in Iridology by Dr. Ellen Jensen
* Licensure in multiple states (including New Mexico and Hawaiʻi), with advanced training in behavioral/neuro-developmental optometry. ([Dr. Sam Berne

Professional Focus

Dr. Berne’s approach goes beyond traditional eye exams. He treats vision as a dynamic system of eye-brain-body interaction, using modalities such as vision therapy, color/light therapy, somatic movement, craniosacral work, and nutritional support.

Career Highlights

* Founded a private practice in Santa Fe that has served children and adults with vision difficulties, learning disorders, traumatic brain injury, and neuro-sensory challenges for over three decades.
* Authored multiple books and educational resources, including *Creating Your Personal Vision* and *Vital Vision*, bridging clinical practice with holistic perspective.
* International presenter and retreat leader in holistic vision, teaching in locations such as Hawaiʻi, Mexico, Europe and Russia.
* Faculty member of the Esalen Institute (Big Sur, CA), leading retreats in whole-health, vision, color therapy and subtle energy.

Signature Programs & Innovations

* **Functional Vision Integrative Body Certification**: a practitioner training program integrating functional vision, somatic movement and holistic eye-brain protocols.
* Holistic retreat offerings (e.g., multi-day vision & transformation retreats) grounded in his belief that vision healing is as much about the nervous system, body processes and energy as it is about lenses.
* A dedicated focus on conditions often underserved in conventional optometry such as cataracts, macular degeneration, post-viral vision dysfunction, and neuro-plastic enhancement of vision.

Mission & Philosophy

Dr. Berne’s mission is to empower people to **see clearer, feel better and live brighter**. He challenges the default model of “prescribe-and-manage” by addressing root causes, leveraging neuroplasticity and designing personalized pathways for vision improvement. He states: “Vision is not only about the eyes—it is the organ of light, tied to how the brain, body and spirit work together.”

Why People Seek Him Out

Individuals come to Dr. Berne when they are ready to:

* Explore alternatives to surgery or stronger prescriptions
* Reconnect vision with systemic health, brain function and lifestyle
* Navigate complex cases (learning-related vision issues, brain injury, progressive ocular conditions) with integrative and functional tools
* Participate in immersive experiences (retreats/workshops) that shift not just their vision but their entire visual system and life patterns

Contact & Offerings

* Location: Santa Fe, New Mexico
* Clinic: Holistic Eye Care & Vision Therapy
* Online: Tele-medicine, practitioner training, membership portals and global reach
* Workshops: In-person retreats and online deep-dives in vision, neuroplasticity and whole-system health

**Dr. Sam Berne** stands at the nexus of vision science, holistic health and transformational coaching, offering a unique pathway for those who refuse to live...

For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/

Check out his new documentary here: https://www.drsamberne.com/dr-bernes-documentary/

And his upcoming November 8th workshop at the Geodome His 5 week online course starting November 12th Or his Kauai Retreat February 19th-24th, 2026 https://www.drsamberne.com/workshop/

 

Keywords macula bleed, eye health, nutrition, functional medicine, angiogenesis, retinal health, dietary absorption, blue light, antioxidants, vision improvement Summary In this episode of the iClarity podcast, Dr. Sam Berne discusses a listener's question about macula bleed, a serious eye condition. He explains the importance of the macula, the implications of bleeding, and the role of nutrition in maintaining eye health. Dr. Berne emphasizes the need for a holistic approach, including dietary changes and potential treatments, to improve retinal health and manage conditions like macular degeneration. Takeaways The macula is crucial for detail and color vision. Macula bleed can lead to serious complications if untreated. Angiogenesis occurs when the macula is starved for nutrients. Nutrition plays a significant role in eye health. Omega-3 fatty acids are essential for retinal health. Monitoring glucose levels is important for eye conditions. A ketogenic diet may benefit those with macular issues. Antioxidants like saffron and curcumin support eye health. Blue light exposure can harm the retina. Avoiding progressive lenses can help with macular problems. Sound bites "The macula is bleeding." "Check your glucose levels." "I wish you the very best." Chapters 00:00 Introduction and Setting the Scene 00:29 Understanding Macula Bleed and Its Implications 02:51 The Importance of Nutrition for Eye Health 04:30 Systemic and Metabolic Factors Affecting Macular Health 06:55 Practical Tips for Managing Macular Health Keep Up with Dr. Sam Website: https://www.drsamberne.com/ Facebook: https://www.facebook.com/SamBerneOD/?fref=ts Instagram: https://www.instagram.com/samberneod/ Twitter: https://twitter.com/drsamberne LinkedIn: https://www.linkedin.com/in/drsamberne/ Dr. Sam Berne has been in private practice in New Mexico for over 25 years and where he works with patients to improve their vision and overall wellness through holistic methods. He holds a Bachelor of Science from Pennsylvania State University, Doctor of Optometry from Pennsylvania College, and did his postdoctoral work at the Gesell Institute in collaboration with Yale University. He has been awarded The Special Awards for Service from the Behavioral Optometrists in Mexico for his innovative and holistic work with children. His protocols take a proactive, rather than reactive, approach to health and wellness. He understands and treats the body as one integrated system rather than a collection of independent organs in order to identify and address the root causes of disease. His whole health protocols improve vision and wellness by healing the mind-body-spirit through nutritional protocols, vision therapy, and self-care techniques. This views each person as genetically and biochemically unique and enables the individual to make lifelong improvements to their well-being.

Step inside a rare live recording with Dr. Sam Berne, internationally recognized holistic optometrist, as he works one-on-one with participants in an intimate masterclass setting. In this special session, you’ll witness insightful techniques and personalized prescriptions, hear practical guidance for dry eye relief, and discover powerful exercises to improve visual coordination and whole-body integration.
More than a lecture, this podcast captures the energy of real-time healing and transformation—showing how vision connects to brain, body, and nervous system. Whether you’re looking for fresh solutions to eye challenges or inspiration for your own journey to clear, vibrant sight, this masterclass offers both education and empowerment.

 
New Documentary: Beyond Sight – A Journey into Holistic Vision Healing
Experience Dr. Berne’s groundbreaking film that blends science, healing, and patient stories into a powerful exploration of how holistic vision care transforms lives. Beyond Sight takes you inside his unique Functional Vision Integrative Body method, featuring live workshops, case studies, and inspiring journeys of people reclaiming their eyesight and health.  https://www.drsamberne.com/dr-bernes-documentary/




Online Workshop – November 12th
“The Eyes Never Lie: What Your Vision Reveals About Your Health”Join Dr. Berne for a 5-week online immersion beginning November 12th. This interactive course explores functional eye anatomy, iridology, dry eye solutions, light and color therapy, functional nutrition, and somatic practices to reset the nervous system. Each week includes practical tools you can use immediately to improve your vision and overall vitality.https://www.drsamberne.com/workshop/from-diagnosis-to-direction-5-weeks-of-eye-health-guidance/




Holistic Vision Retreat – Kauai, Hawaii
February 2026 | 8-Day ImmersionImagine learning holistic vision care surrounded by the beauty of Kauai. This exclusive retreat combines Dr. Berne’s hands-on training in functional vision therapy with somatic movement, vagus nerve reset practices, advanced color therapy, and practical techniques to reduce eye strain and improve clarity. Participants will also enjoy rejuvenating nature excursions and deep relaxation on the Garden Island. Spaces are limited to ensure personal attention. Apply for the Kauai Retreat



Whether you join from home through the November 12th online course, immerse yourself in the documentary, or experience the transformational retreat in Kauai, Dr. Berne invites you to go beyond the lens and discover what your vision truly reveals about your health and potential.



And to access Dr. Berne's deeper information, join his membership: https://drsambernesmembership.com
Sam Berne (00:00.182)
recorded. Okay, great. All right. So Roberta, I've read over your history form. also have your prescription. I want to give you some advice on that. But what would be in your words, maybe a sentence or two, what your the things that are bothering you the most and what would be your goals and objectives?

One thing about that prescription, was very recent. was not the prescription that I'm not using the lenses that that optometrist gave me. Because I asked him to make the same type of glasses that you had given me 20 years ago that I still use at night to drive with. But he added a stigmatism correction without my permission.

see. I see that. Yeah, and a lot of a stigma, a lot of astigmatism. And well, you know,

Check out my upcoming workshops: https://www.drsamberne.com
And my new documentary: https://www.drsamberne.com/dr-bernes-documentary/

For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/

Keywords

vision, farsightedness, child development, alternative therapies, eye exercises, motor skills, visual development, prescription glasses, pediatric eye care, holistic approach

Summary

In this conversation, the speaker discusses a child's vision issues, specifically focusing on high farsightedness and its implications for development. The conversation explores the connection between visual development and motor skills, emphasizing the importance of movement in early childhood. The speaker suggests alternative therapies and exercises to help improve the child's vision and overall development, while also addressing the potential downsides of strong prescriptions. The discussion concludes with recommendations for exercises and a plan for reducing the child's prescription glasses.

Takeaways

The child has a high prescription of plus seven for farsightedness.
Farsightedness can be linked to developmental delays in motor skills.
Movement is crucial for visual and motor development in children.
Strong prescriptions can interfere with a child's visual development.
Alternative therapies and exercises can help improve vision and motor skills.
The connection between the eyes, brain, and body is significant.
Primitive reflexes play a role in visual and motor development.
Regular eye exercises can aid in reducing prescription strength.
Children may experience reversals in letters as a normal part of development.
Holistic approaches to eye care consider the whole child, not just their eyesight.

 

Sound bites

"That's a really high prescription."
"I want to give you some exercises."
"I think we can come down 50%."

Chapters

00:00 Introduction and Background on Vision Issues
14:23 Understanding Farsightedness and Its Implications
23:32 Exploring Alternative Therapies and Exercises
40:00 Implementing Exercises and Next Steps

 

Keep Up with Dr. Sam
Website: https://www.drsamberne.com/
Facebook: https://www.facebook.com/SamBerneOD/?fref=ts
Instagram: https://www.instagram.com/samberneod/
Twitter: https://twitter.com/drsamberne
LinkedIn: https://www.linkedin.com/in/drsamberne/

Dr. Sam Berne has been in private practice in New Mexico for over 25 years and where he works with patients to improve their vision and overall wellness through holistic methods. He holds a Bachelor of Science from Pennsylvania State University, Doctor of Optometry from Pennsylvania College, and did his postdoctoral work at the Gesell Institute in collaboration with Yale University. He has been awarded The Special Awards for Service from the Behavioral Optometrists in Mexico for his innovative and holistic work with children.

His protocols take a proactive, rather than reactive, approach to health and wellness. He understands and treats the body as one integrated system rather than a collection of independent organs in order to identify and address the root causes of disease. His whole health protocols improve vision and wellness by healing the mind-body-spirit through nutritional protocols, vision therapy, and self-care techniques. This views each person as genetically and biochemically unique and enables the individual to make lifelong improvements to their well-being.

Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes.

Watch the trailer now and experience the shift.

Stream it here:
https://www.drsamberne.com/dr-bernes-documentary/
Join Dr. Berne's Pracitioner's training: https://www.drsamberne.com/practitioners-training/
And his upcoming workshops:
https://www.drsamberne.com/workshop/from-diagnosis-to-direction-5-weeks-of-eye-health-guidance/
For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/

Keywords

vision therapy, visual habits, prescription glasses, eye health, presbyopia, visual clarity, optometry, personal insights, emotional perception, intuitive insights

Summary

In this conversation, Sam Berne discusses the importance of visual habits and therapy, sharing personal experiences with vision issues and the impact of different prescriptions on perception and emotional well-being. The dialogue explores how adjustments in lenses can influence not only visual clarity but also personal relationships and intuitive insights in professional practice.

Takeaways

I started wearing glasses when I was in fifth grade.
I learned about good visual habits in optometry school.
I'm feeling like I'm getting early presbyopic symptoms.
Definitely more clarity with the new prescription.
I would cut that by half and try.
It feels shaky almost like my ground is so shaky.
I feel like I identify more with my type A side.
This is more of my relaxed side of it.
You might get more intuitive insights with different lenses.
I love the way I was trained in optometry.

Sound bites

"Definitely more clarity."
"I would cut that by half and try."
"I love the way I was trained."

Chapters

00:00 Vision and Personal History
02:48 Exploring Visual Habits and Therapy
04:50 Understanding Prescription Adjustments
07:05 The Impact of Lenses on Perception and Relationships

 

Sam Berne (00:00.463)
And Justine, you're the last one. tell me a little bit about your vision and how you became Nearsighted and what's your history? Yeah, so I started wearing glasses when I was in fifth grade and my optometrist prescribed me very strong minus lenses.

and didn't tell me anything about visual habits. So I used to color and write really close to the page and I used to watch TV, you know, from the distance of this computer screen. And so my prescription just continued to climb and climb and climb throughout school. And it wasn't until optometry school that I learned about good visual habits, about, you know, relaxing your vision, going outside.

you know, not being so glued to the screens, but you know, with COVID and technology nowadays, we're always on our screens. And so I do vision therapy with patients. And so I'm actively doing the exercises with them, especially the diverging activities. And what I'm finding is I'm approaching 36 now, and I'm feeling like I'm getting early presbyopic kind of symptoms where

long-term near work, it's starting to give me strain and headaches and I even put a little bit of basin prism in my glasses just to help with that. But I'm still finding that my eyes get really tired by the end of the day. Okay, well one thing I can say right off the bat that could really help you is have you ever thought about one of these prescriptions? Yes,

In this episode, Dr. Sam Berne explores astigmatism—what it really is, how it develops, and why simply prescribing glasses to children may reinforce the problem instead of resolving it. Drawing from decades of experience in holistic optometry, Dr. Berne shares his philosophy of treating the root causes of astigmatism with integrative methods that support healthier vision development.

Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes. Watch the trailer now and experience the shift. Stream it here: https://www.drsamberne.com/dr-bernes-documentary/

Check out my upcoming workshops Next up: My November 8th Workshop at the Geodome
Link: https://www.drsamberne.com/workshop.

My Kauai Retreat: https://www.drsamberne.com/workshop/

My new book Beyond the Lens: The AI Visionary Playbook for Entrepreneurs and Business Leaders. This isn’t just another tech manual. It’s a guide to reclaiming your purpose in the age of AI. To using automation without losing your intuition. To scaling your business without sacrificing your soul. Whether you’re a creative, a coach, or a CEO—this playbook will show you how to partner with AI in a way that’s ethical, embodied, and visionary. The future isn’t coming. It’s here. And it’s human-led. Link to Buy: https://amzn.to/45kptwt

 

 

Thinking about LASIK? In this episode, Dr. Sam Berne explores the truth behind laser eye surgery—what it promises, what it delivers, and what potential drawbacks you need to know. We'll dive into the pros and cons of LASIK, including how the procedure works, who may be a good candidate, and the long-term factors to consider before making a decision.
Dr. Berne also discusses possible side effects such as dry eye, glare, halos, and regression of vision, and why not everyone achieves perfect results. You'll gain insight into the key factors that determine whether LASIK is right for you, from corneal thickness to lifestyle habits and overall eye health.
If you've ever wondered whether LASIK is a safe, effective solution for vision correction—or if the risks outweigh the benefits—this episode offers clarity, context, and a holistic perspective to help you make an informed choice.

Join our practitioner's program: https://www.drsamberne.com/practitioners-training/

Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes.

Watch the trailer now and experience the shift.

Stream it here:
https://www.drsamberne.com/dr-bernes-documentary/

 

Frankincense Master Class

September 20th

Link: https://www.drsamberne.com/workshop/the-frankincense-mini-course-safe-effective-use-for-eye-body-spirit/

Check out my upcoming workshops
Next up: My Practitioner's training retreat October 23rd-26th, at Dr. Berne's Geodome
Link: https://www.drsamberne.com/workshop/
My Frankincense master class and Kauai Retreat: https://www.drsamberne.com/workshop/
And my new book Beyond the Lens: The AI Visionary Playbook for Entrepreneurs and Business Leaders.
This isn’t just another tech manual.
It’s a guide to reclaiming your purpose in the age of AI.
To using automation without losing your intuition.
To scaling your business without sacrificing your soul.

Whether you’re a creative, a coach, or a CEO—this playbook will show you how to partner with AI in a way that’s ethical, embodied, and visionary.

The future isn’t coming.
It’s here. And it’s human-led.
Link to Buy: https://amzn.to/45kptwt

Keywords

red light therapy, acupuncture, lymphatic health, craniosacral therapy, medicinal aromatherapy, essential oils, health practices, holistic healing, eye health, wellness

Summary

In this podcast episode, Dr. Sam Berne discusses various holistic health practices, focusing on red light therapy, acupuncture, lymphatic health, and medicinal aromatherapy. He shares insights on the benefits of red light therapy for eye health, practical applications, and a unique practice called the 'tongue clock' that integrates sound and movement for overall well-being. Additionally, he delves into the healing properties of essential oils, their applications, and specific protocols for enhancing eye health.

Takeaways

Red light therapy can improve eye health and reduce inflammation.
Morning sunlight is beneficial for balancing circadian rhythms.
The tongue can be used in practices to enhance health and circulation.
Essential oils have high vibrational frequencies that can aid healing.
Aromatherapy can be used for various health issues, including respiratory problems.
Essential oils should be tested for skin sensitivity before use.
Combining essential oils can amplify their effectiveness.
Hydrosols are a gentler alternative to essential oils for application.
Essential oils can have nutritive values and support overall health.
Regular practice of holistic techniques can lead to improved well-being.

 

Sound bites

"This is a very potent practice."
"This is called the tongue clock."
"Essential oils have nutritive values."

Chapters

00:00 Introduction and Announcements
02:44 Exploring Red Light Therapy
05:24 The Science Behind Red Light and Eye Health
08:06 Practical Applications of Red Light Therapy
11:00 Integrating Sound and Movement for Health
13:45 Tongue and Sound: A Healing Practice
16:36 Activating Acupuncture Meridians with Sound
19:13 Guided Practice: Humming and Awareness
22:22 Mindful Practices for Vitality
26:21 The Healing Power of Essential Oils
30:13 Natural Protocols for Respiratory Health
34:14 The Process of Making Essential Oils

- #SomaticHealing #Neuroplasticity #HolisticHealth
-
Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes.

Watch the trailer now and experience the shift.

Stream it here:
https://www.drsamberne.com/dr-bernes-documentary/

Check out my upcoming workshops
Next up: MyvPractitioner's training retreat October 23rd-26th, at Dr. Berne's Geodome
Link: https://www.drsamberne.com/workshop/
My Frankincense master class and Kauai Retreat: https://www.drsamberne.com/workshop/

And my new book Beyond the Lens: The AI Visionary Playbook for Entrepreneurs and Business Leaders.
This isn’t just another tech manual.
It’s a guide to reclaiming your purpose in the age of AI.
To using automation without losing your intuition.
To scaling your business without sacrificing your soul.

Whether you’re a creative, a coach, or a CEO—this playbook will show you how to partner with AI in a way that’s ethical, embodied, and visionary.

The future isn’t coming.
It’s here. And it’s human-led.
Link to Buy: https://amzn.to/45kptwt

Keywords

Iridology, emotional health, eye health, fear, vision therapy, holistic healing, essential oils, health workshops, personal development, natural remedies

Summary

In this conversation, Sam Berne delves into the fascinating world of iridology, exploring how the color and structure of the eyes can reveal insights about physical health, emotional states, and personality traits. He discusses the emotional and energetic language of the eyes, the significance of different eye colors, and the Rayid Method for understanding personality. The conversation also covers practical health recommendations based on eye color, a case study demonstrating iridology in practice, and techniques for addressing fear related to vision loss.

Takeaways

Emotions significantly influence our vision and perception.
Iridology can provide insights into physical and emotional health.
Different eye colors correlate with specific health tendencies.
The Rayid Method connects iris characteristics to personality traits.
Blue-eyed individuals should focus on lymphatic health.
Fear of vision loss can create emotional blockages.
Breath and movement can help release stored fears.
Living foods support lymphatic cleansing and overall health.
Understanding eye health can empower personal healing journeys.
Holistic approaches can enhance both physical and emotional well-being.

Sound bites

"The eyes are the organ of light."
"Emotional release can improve vision."
"The eyes hold unspoken stories."

Chapters

00:00 Introduction and Announcements
02:46 Exploring Iridology
05:21 Emotional and Energetic Language of the Eyes
08:02 Understanding Iridology and Its Applications
11:03 The Rayid Method and Personality Insights
13:44 Constitutional Types in Iridology
17:26 Health Recommendations for Blue-Eyed Individuals
20:03 Health Recommendations for Mixed Iris Individuals
23:20 Health Recommendations for Dark Brown Iris Individuals
27:04 Case Study: Iridology in Practice
33:09 Fear and Vision Reset Exercises

For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/
eep Up with Dr. Sam
Website: https://www.drsamberne.com/

#SomaticHealing #Neuroplasticity #HolisticHealth
#SomaticHealing #Neuroplasticity #VisionHealing
-
Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes.

Watch the trailer now and experience the shift.

Stream it here:
https://www.drsamberne.com/dr-bernes-...

#BeyondSight #HolisticVision #FunctionalVision #VisionHealing #EyeHealth #SomaticHealing #Neuroplasticity #NaturalVisionTherapy #HolisticHealth #HealingJourney #DocumentaryFilm #DrSamBerne #SeeDifferently #visionrestoration

Check out my upcoming workshops
Next up: MyvPractitioner's training retreat October 23-26th at Dr. Berne's Geodome
Link: https://www.drsamberne.com/workshop/
My Kauai workshop: https://www.drsamberne.com/workshop/a...
And my new book Beyond the Lens: The AI Visionary Playbook for Entrepreneurs and Business Leaders.
This isn’t just another tech manual.
It’s a guide to reclaiming your purpose in the age of AI.
To using automation without losing your intuition.
To scaling your business without sacrificing your soul.

Whether you’re a creative, a coach, or a CEO—this playbook will show you how to partner with AI in a way that’s ethical, embodied, and visionary.

The future isn’t coming.
It’s here. And it’s human-led.
Link to Buy: https://amzn.to/45kptwt

For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/
Keep Up with Dr. Sam
Website: https://www.drsamberne.com/
Facebook: https://www.facebook.com/SamBerneOD/?...

Keywords
holistic eye care, vision improvement, eye health tips, behavioral optometry, Sam Berne, eye exercises, nutrition for eyes, blue light protection, workshops, private sessions
summary
In this engaging conversation, Dr. Sam Berne shares his insights on holistic eye care, emphasizing the importance of daily habits for maintaining eye health. He discusses the impact of nutrition, sunlight, and eye exercises, while also highlighting his workshops and private sessions aimed at personalized care. The discussion also touches on the effects of screen time on vision and the significance of blue light protection.
takeaways
• Dr. Sam Berne is a behavioral optometrist with a holistic approach.
• Morning sunlight is crucial for resetting circadian rhythms.
• A diet rich in colorful vegetables supports eye health.
• Eye exercises can enhance circulation and oxygenation in the eyes.
• Light is essential for overall health and energy fields.
• Social media has expanded Dr. Berne's reach to a global audience.
• Workshops are tailored to individual goals and health needs.
• Private sessions focus on treating the root causes of vision problems.
• Blue light from screens can negatively affect eye health.
• The Palm Hum exercise is beneficial for relaxation and eye care
Sound Bites
• "Get some morning sunlight."
• "Light is a food, don't be afraid of it."
• "Blue light can dry your eyes out."
• "It's the Palm Hum by Dr. Sam."
Chapters
00:00Introduction and Welcome Back to Kauai
01:59Understanding Holistic Eye Care
04:59Daily Habits for Eye Health
08:57Exploring Sam's Books and Workshops
11:55Private Sessions and Personalized Care
16:00The Impact of Screens on Eye Health

 

#SomaticHealing #Neuroplasticity #VisionHealing
-
Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes.

Watch the trailer now and experience the shift.

Stream it here:
https://www.drsamberne.com/dr-bernes-...

#BeyondSight #HolisticVision #FunctionalVision #VisionHealing #EyeHealth #SomaticHealing #Neuroplasticity #NaturalVisionTherapy #HolisticHealth #HealingJourney #DocumentaryFilm #DrSamBerne #SeeDifferently #visionrestoration

Check out my upcoming workshops
Next up: MyvPractitioner's training retreat October 16-19th at Dr. Berne's Geodome
Link: https://www.drsamberne.com/workshop/
My Kauai workshop: https://www.drsamberne.com/workshop/a...

And my new book Beyond the Lens: The AI Visionary Playbook for Entrepreneurs and Business Leaders.

This isn’t just another tech manual.
It’s a guide to reclaiming your purpose in the age of AI.
To using automation without losing your intuition.
To scaling your business without sacrificing your soul.

Whether you’re a creative, a coach, or a CEO—this playbook will show you how to partner with AI in a way that’s ethical, embodied, and visionary.

The future isn’t coming.
It’s here. And it’s human-led.
Link to Buy: https://amzn.to/45kptwt

For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/
Keep Up with Dr. Sam
Website: https://www.drsamberne.com/
Facebook: https://www.facebook.com/SamBerneOD/?...
Instagram: / samberneod
Twitter: / drsamberne
LinkedIn: / drsamberne
Shop: https://shop.drsamberne.com/

Dr. Sam Berne has been in private practice in New Mexico for over 35 years and where he works with patients to improve their vision and overall wellness through holistic methods. He holds a Bachelor of Science from Pennsylvania State University, Doctor of Optometry from Pennsylvania College, and did his postdoctoral work at the Gesell Institute in collaboration with Yale University. He has been awarded The Special Awards for Service from the Behavioral Optometrists in Mexico for his innovative and holistic work with children.

His protocols take a proactive, rather than reactive, approach to health and wellness. He understands and treats the body as one integrated system rather than a collection of independent organs in order to identify and address the root causes of disease. His whole health protocols improve vision and wellness by healing the mind-body-spirit through nutritional protocols, vision therapy, and self-care techniques. This views each person as genetically and biochemically unique and enables the individual to make lifelong improvements to their well-being.

Keywords

eye health, lymphatic system, vision, detox, relaxation, vagus nerve, eye exercises, digital strain, inflammation, self-care
Summary

In this podcast, Dr. Sam Berne discusses the importance of the eye-limb connection and offers practical exercises to improve eye health. He emphasizes the role of hydration, movement, and the vagus nerve in maintaining clear eyesight and reducing symptoms like puffiness and strain. Techniques such as humming and eye massage are highlighted as effective methods for enhancing relaxation and lymphatic flow, ultimately leading to better vision and overall well-being.
Takeaways

For most of us, digital devices cause eye strain.

-
Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes.

Watch the trailer now and experience the shift.

Stream it here:
https://www.drsamberne.com/dr-bernes-documentary/

#BeyondSight #HolisticVision #FunctionalVision #VisionHealing #EyeHealth #SomaticHealing #Neuroplasticity #NaturalVisionTherapy #HolisticHealth #HealingJourney #DocumentaryFilm #DrSamBerne #SeeDifferently #visionrestoration

Check out my upcoming workshops
Next up: MyvPractitioner's training retreat October 16-19th at Dr. Berne's Geodome
Link: https://www.drsamberne.com/workshop/
My Kauai workshop: https://www.drsamberne.com/workshop/awaken-your-vision-a-functional-vision-integrative-body-retreat-in-kauai/

And my new book Beyond the Lens: The AI Visionary Playbook for Entrepreneurs and Business Leaders.

This isn’t just another tech manual.
It’s a guide to reclaiming your purpose in the age of AI.
To using automation without losing your intuition.
To scaling your business without sacrificing your soul.

Whether you’re a creative, a coach, or a CEO—this playbook will show you how to partner with AI in a way that’s ethical, embodied, and visionary.

The future isn’t coming.
It’s here. And it’s human-led.
Link to Buy: https://amzn.to/45kptwt

For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/
Keep Up with Dr. Sam
Website: https://www.drsamberne.com/
Facebook: https://www.facebook.com/SamBerneOD/?fref=ts
Instagram: https://www.instagram.com/samberneod/
Twitter: https://twitter.com/drsamberne
LinkedIn: https://www.linkedin.com/in/drsamberne/
Shop: https://shop.drsamberne.com/

Dr. Sam Berne has been in private practice in New Mexico for over 35 years and where he works with patients to improve their vision and overall wellness through holistic methods. He holds a Bachelor of Science from Pennsylvania State University, Doctor of Optometry from Pennsylvania College, and did his postdoctoral work at the Gesell Institute in collaboration with Yale University. He has been awarded The Special Awards for Service from the Behavioral Optometrists in Mexico for his innovative and holistic work with children.

His protocols take a proactive, rather than reactive, approach to health and wellness. He understands and treats the body as one integrated system rather than a collection of independent organs in order to identify and address the root causes of disease. His whole health protocols improve vision and wellness by healing the mind-body-spirit through nutritional protocols, vision therapy, and self-care techniques. This views each person as genetically and biochemically unique and enables the individual to make lifelong improvements to their well-being.
Keywords

holistic vision, eye care, neuroplasticity, psycho-emotional health, eye anatomy, vision therapy, alternative medicine, eye health, myopia, eye exercises

Summary

In this podcast episode, Sam Berne discusses holistic approaches to vision care, emphasizing the connection between the eyes, brain, and overall health. He shares insights from his mentors and experiences in the field, highlighting the importance of understanding the psycho-emotional aspects of vision and the limitations of standard eye exams. The conversation also covers the functional anatomy of the eye and how various therapies can improve vision and well-...

Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes.

Watch the trailer now and experience the shift.

Stream it here:
https://www.drsamberne.com/dr-bernes-...

#BeyondSight #HolisticVision #FunctionalVision #VisionHealing #EyeHealth #SomaticHealing #Neuroplasticity #NaturalVisionTherapy #HolisticHealth #HealingJourney #DocumentaryFilm #DrSamBerne #SeeDifferently #visionrestoration

Check out my 3 upcoming workshops
Online Vision Reboot, Starting August 13th
Online Vision Workshop for Parents Starting August 28th
Practitioner's training retreat October 16-19th at Dr. Berne's Geodome
Link: https://www.drsamberne.com/workshop/

And my new book Beyond the Lens: The AI Visionary Playbook for Entrepreneurs and Business Leaders.

This isn’t just another tech manual.
It’s a guide to reclaiming your purpose in the age of AI.
To using automation without losing your intuition.
To scaling your business without sacrificing your soul.

Whether you’re a creative, a coach, or a CEO—this playbook will show you how to partner with AI in a way that’s ethical, embodied, and visionary.

The future isn’t coming.
It’s here. And it’s human-led.
Link to Buy: https://amzn.to/45kptwt

or even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/

Keep Up with Dr. Sam
Website: https://www.drsamberne.com/
Facebook: https://www.facebook.com/SamBerneOD/?...
Instagram: / samberneod
Twitter: / drsamberne
LinkedIn: / drsamberne

Dr. Sam Berne has been in private practice in New Mexico for over 40 years and where he works with patients to improve their vision and overall wellness through holistic methods. He holds a Bachelor of Science from Pennsylvania State University, Doctor of Optometry from Pennsylvania College, and did his postdoctoral work at the Gesell Institute in collaboration with Yale University. He has been awarded The Special Awards for Service from the Behavioral Optometrists in Mexico for his innovative and holistic work with children.

His protocols take a proactive, rather than reactive, approach to health and wellness. He understands and treats the body as one integrated system rather than a collection of independent organs in order to identify and address the root causes of disease. His whole health protocols improve vision and wellness by healing the mind-body-spirit through nutritional protocols, vision therapy, and self-care techniques. This views each person as genetically and biochemically unique and enables the individual to make lifelong improvements to their well-being.

Sam Berne (00:01.454)
Hey everyone, welcome to my walk today. So we're going to post this on my podcast. This is a question I got from a mom recently. She has a 15 year old son who's been diagnosed with astigmatism and he was getting some occupational therapy and the therapist noticed that he had a body twist and when he had his lenses off there was less twist in the body. So she's asking

What should they do in terms of a lens prescription? And how do we work with this situation? Well, astigmatism can be either in the cornea. It's an irregular shape of the front of the eye or it can also be muscular where the six extraocular muscles are changing the shape of the eye and it creates kind of an asymmetry or a warping in the eye. Now in my own body work that I've developed

Step into a groundbreaking journey that reveals how vision is more than just seeing — it’s healing. Beyond Sight: A Journey into Holistic Visual Healing uncovers stories of transformation, blending science, spirit, and somatic intelligence to revolutionize how we think about the eyes.

Watch the trailer now and experience the shift.

Stream it here:
https://www.drsamberne.com/dr-bernes-documentary/

#BeyondSight #HolisticVision #FunctionalVision #VisionHealing #EyeHealth #SomaticHealing #Neuroplasticity #NaturalVisionTherapy #HolisticHealth #HealingJourney #DocumentaryFilm #DrSamBerne #SeeDifferently #visionrestoration

Check out my 3 upcoming workshops
Online Vision Reboot, Starting August 13th
Online Vision Workshop for Parents Starting August 28th
Practitioner's training retreat October 16-19th at Dr. Berne's Geodome
Link: https://www.drsamberne.com/workshop/

And my new book Beyond the Lens: The AI Visionary Playbook for Entrepreneurs and Business Leaders.

This isn’t just another tech manual.
It’s a guide to reclaiming your purpose in the age of AI.
To using automation without losing your intuition.
To scaling your business without sacrificing your soul.

Whether you’re a creative, a coach, or a CEO—this playbook will show you how to partner with AI in a way that’s ethical, embodied, and visionary.

The future isn’t coming.
It’s here. And it’s human-led.
Link to Buy: https://amzn.to/45kptwt
Show notes:
Keywords
Ocular calcification, vision therapy, holistic health, eye health, calcium deposits, Dr. Sam Berne, vision improvement, eye conditions, nutrition for eyes, alternative therapies

Summary
In this episode, Dr. Sam Berne discusses ocular calcification, its symptoms, causes, and holistic approaches to eye health. He emphasizes the importance of understanding calcium deposits in the eyes and offers practical advice on nutrition and therapies to improve vision and overall eye health.

Takeaways
• The documentary 'Beyond Sight' explores visual healing.
• Ocular calcification can lead to various eye symptoms.
• Chronic inflammation is a significant cause of calcium deposits.
• Holistic protocols can help manage ocular calcification.
• Magnesium is essential for directing calcium back to bones.
• Red light therapy improves mitochondrial function in the eyes.
• Nutrition plays a vital role in eye health.
• Hydration is crucial for detoxifying the body.
• Stress management is important for preventing eye issues.
• Regular check-ups with an eye doctor are necessary for monitoring eye health.
Sound Bites
• "This powerful film shares patient stories."
• "Symptoms include dry eye and blurred vision."
• "Stress reduction is crucial for eye health."
Chapters
00:00Introduction and Announcements
01:58Understanding Ocular Calcification
05:49Holistic Approaches to Eye Health

For even more from Dr. Sam, check out his new exclusive membership where you get access to my content and resources, new information, articles, videos, webinars: https://drsambernesmembership.com/

Sam Berne (00:00.078)
Hey everybody, welcome to the podcast today. So before we get started, I have a few announcements to make my documentary beyond sight a journey into visual healing is available for streaming this very powerful film shares patient stories therapist testimonials the science behind vision therapy. If you want to explore vision through a holistic lens, I highly recommend streaming this you can do so on my website.

Dr. Sam burn.com also on my membership site and my new book beyond the lens. The AI visionary playbook for entrepreneurs and busi...

Keywords
holistic eye care, vision improvement, eye health tips, behavioral optometry, Sam Berne, eye exercises, nutrition for eyes, blue light protection, workshops, private sessions
summary
In this engaging conversation, Dr. Sam Berne shares his insights on holistic eye care, emphasizing the importance of daily habits for maintaining eye health. He discusses the impact of nutrition, sunlight, and eye exercises, while also highlighting his workshops and private sessions aimed at personalized care. The discussion also touches on the effects of screen time on vision and the significance of blue light protection.
takeaways


Dr. Sam Berne is a behavioral optometrist with a holistic approach.
Morning sunlight is crucial for resetting circadian rhythms.
A diet rich in colorful vegetables supports eye health.
Eye exercises can enhance circulation and oxygenation in the eyes.
Light is essential for overall health and energy fields.
Social media has expanded Dr. Berne's reach to a global audience.
Workshops are tailored to individual goals and health needs.
Private sessions focus on treating the root causes of vision problems.
Blue light from screens can negatively affect eye health.
The Palm Hum exercise is beneficial for relaxation and eye care

Sound Bites


"Get some morning sunlight."
"Light is a food, don't be afraid of it."
"Blue light can dry your eyes out."
"It's the Palm Hum by Dr. Sam."

Chapters
00:00Introduction and Welcome Back to Kauai
01:59Understanding Holistic Eye Care
04:59Daily Habits for Eye Health
08:57Exploring Sam's Books and Workshops
11:55Private Sessions and Personalized Care
16:00The Impact of Screens on Eye Health
 

 



 

 

Sam Berne (00:00.29)
Here for my interview on KKCR, Public Radio Kauai. I was here about a year and a half ago and back again with my friend Tracy Chavarone, who's gonna have me on and interview me. So stay tuned.

to Dr. Sam Byrne. Aloha Sam. Aloha. So nice to see you in person. I know we're face to face. We're face to face. Eye to eye. Welcome back to Kauai. Yeah, feels great to be here. We just had 15 inches of snow in Santa Fe so nice to be in the tropics. Isn't that kind of unusual to have that much snow this early? Well it used to be with climate change you know we're

getting that much snow but back in the 90s yeah we used to get that kind of snow end of October beginning in November what a blessing you know it lowers the fire risk and

Anyway, it's great to be here in the humidity. was mentioning I was in New Mexico in October and it was very, very dry. I definitely had to put lotion on my skin. It is a high desert environment. I have to warn people about that. It was so beautiful. Mexico is just spectacular.

It really is the land of enchantment. really is and so much space there, open land, great hiking, nature, Chaco Canyon and all those magical places.

Sam Berne (01:34.765)
Well, and of course, kawaii has its own magic, which brings you back. I know it's like a magnet that keeps bringing me back. So for those of you who have never met Dr. Sam Byrne, I'm going to have him like introduce himself. But he's the author of many books and he is a holistic, I would say a holistic eye doctor. I don't know if that's what you would consider yourself, but.

Yes, well I'm a behavioral optometrist, doctor of optometry, but I have studied many different healing modalities and my mission is to help people regain their eyesight if it's deteriorating, improve their vision as they get older, work with kids with learning problems and the spectrum ...

Keywords

podcasting, community building, content creation, social media, email marketing, online criticism, business funding, personal branding, authenticity, audience engagement

Summary

In this conversation, Sam Berne shares insights on starting and growing a podcast, emphasizing the importance of community engagement, time management, and authenticity. He discusses various strategies for content creation, including leveraging social media and email marketing, while also addressing common concerns about costs and equipment. Sam provides practical advice on handling online criticism and navigating business partnerships, ultimately encouraging listeners to be patient and authentic in their branding efforts.

Takeaways

You don't need fancy audio equipment to start a podcast.
Building a community through podcasting can enhance your reach.
Posting excerpts on social media can increase podcast downloads.
Time management is crucial for consistent content creation.
Utilizing platforms like Upwork can help find freelance talent.
Artificial intelligence can assist in content generation.
Diversifying content across platforms can attract more followers.
Starting a podcast can be done with free services.
Quality is less important than authenticity in podcasting.
Being authentic helps in building a strong personal brand.

Titles

The Art of Podcasting: Building Community
Maximizing Engagement Through Social Media

Sound bites

"You can find great talent on Upwork."
"You can start a podcast for free."
"Be authentic to build your brand."

Chapters

00:00 Starting a Podcast: The Basics
02:53 Building Your Audience Through Collaboration
05:28 Time Management for Content Creation
08:43 Utilizing Social Media for Engagement
11:28 Navigating Podcasting Costs and Equipment
14:15 Leveraging Email Marketing for Sales
17:04 Handling Online Criticism and Feedback
19:54 Exploring Funding Options for Technology
22:54 Creating Content Without Video
25:37 Authenticity in Personal Branding
28:25 Final Thoughts on Building a Brand

 



 

 

Sam Berne (00:00.822)
One of the things I was interested in was having a podcast and my content was created by asking the community to send me their questions. Now, there are a lot of apps available where you can record right on your phone and upload to your podcast page. That's what I did at the very beginning. You don't need fancy audio equipment. You don't need, you know, the the high-end things. I wouldn't recommend that.

But by starting a podcast, there's so many different ways that you can go. You could have say in Santa Fe, your business was restaurants rest your restaurant owner. What you could do is you could actually invite other people in the industry to come on your show and that would help you cross-pollinate. They get to know about you. You'd get to know about them again. It's part of that giving where you're not asking the guests for anything, but you let them

talk about themselves and so they have their audience. have your audience and this is how you start building the podcast and at this point I've got a very large download monthly download. You can get analytics from it and a very high retention rate where people want to listen to the entire podcast. So I've had some interest interesting guests on I've done a lot of Q &A podcasts and then you can also

look to be on other people's podcasts as well. So there's a lot of different advantages to being to having a podcast because it's that audio channel and it's another funnel for you to start to get follower...

New podcast is live!“Trust First, Sales Second” — Dr. Sam’s guide to social media that actually works.
Listen now at www.bernemediagroup.com Grab the new book Beyond The Lens: https://amzn.to/45kptwt
#AIForEntrepreneurs #Leadership #BusinessEthics #VisionaryLeadership #EthicalAI
_______

 

Keywords

social media, community building, e-commerce, content creation, branding, patience, persistence, time management, online workshops, marketing strategies

Summary

In this conversation, Dr. Sam Berne shares his journey from being a doctor to becoming an entrepreneur and building a successful e-commerce business. He emphasizes the importance of creating value through social media, building a community before launching products, and the significance of patience and persistence in achieving long-term success. Dr. Berne also discusses effective time management strategies for social media and the difference between branding and transactional selling.

Takeaways

Sam Berne emphasizes the importance of creating value for your audience.
Building a community is essential before launching products.
Patience and persistence are key to long-term success.
Social media offers underpriced attention for entrepreneurs.
Storytelling is a powerful tool for content creation.
Time management is crucial for social media success.
Branding provides insulation from competition.
Course corrections are necessary for growth and learning.
Engaging with your audience builds trust and loyalty.
Utilizing various social media platforms can expand your reach.

Titles

Building a Brand in the Digital Age
The Power of Community in Business

Sound bites

"Create value for your audience."
"Social media is underpriced attention."
"Patience is crucial in business."

Chapters

00:00 Introduction to Dr. Sam Berne's Journey
02:37 Building a Brand Through Social Media
05:36 The Power of Giving Value
08:22 Creating Content and Engaging Your Audience
11:19 Integrating Sales with Community Building
14:07 Patience and Persistence in Business
16:55 Time Management for Social Media Success
20:09 Branding vs. Selling: The Long Game
22:51 Expanding Your Social Media Presence
25:35 Utilizing Email and Text Marketing
28:04 Conclusion and Next Steps

____

 

Sam Berne (00:00.558)
So everybody, I'm really excited to be here just a little bit about myself. You know, I grew up in a middle-class family and we emphasized education. So I ended up becoming a doctor. I was always interested in natural healing. So I combined the two and I started two private practices. One I sold the other I still have. So I've always had an entrepreneurial spirit in me. And in 2016, I started my

brand on the internet and I'll talk about that and actually in 2020 is when I launched my e-commerce right around covid. So I'll go into more details about that and I've been a client of score for the past three years. So here we go.

So when I started I began to think of myself as a media channel and the key thing in if you're going to do social media in my opinion is to create value for your audience. And what I did early on is I gave away my best information like everything for free and it's kind of like this idea of give give

give and then you can ask. Okay. This is a really important aspect in building a brand and it's very different than ...