The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
MatthewBertram.com
660 episodes
1 day ago
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Googl...
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Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Googl...
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
48 minutes
2 months ago
Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie
SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers must focus on business performance over vanity metrics • Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) w...
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Googl...
