The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

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The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

MatthewBertram.com

659 episodes

1 week ago

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs matter for analysis, decks, and feedback • custom GPTs tuned with domain knowledge • building automations in n8n, Make, ClickUp, and HighLevel • hum...

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Entrepreneurship

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We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs matter for analysis, decks, and feedback • custom GPTs tuned with domain knowledge • building automations in n8n, Make, ClickUp, and HighLevel • hum...

Show more...

Entrepreneurship

Episodes (20/659)

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Pairing SEO With Automation With Steven Werley

We reframe SEO for an AI-first world and show how agentic workflows turn messy sales processes into predictable follow-through. Matthew Bertram and Stephen Werley discuss how to map the stack, from transcripts and enrichment to Slack-driven next actions that recover hidden revenue. • rebrand to Best SEO Podcast and new AI-derived book • why LLMs matter for analysis, decks, and feedback • custom GPTs tuned with domain knowledge • building automations in n8n, Make, ClickUp, and HighLevel • hum...

1 week ago

49 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Building An AI Layer For B2B Commerce And Search With Rob Neumann

Matthew Bertram brings Rob Neumann on to map how private LLMs, PIM/DAM, and AI-driven search turn messy B2B catalogs into findable, persuasive product experiences that convert. We push leaders to move now on the LLM land grab, unify entities, and align teams to become AI first. • unifying brand, author, and entity signals for clarity • why every business needs an e-commerce path • findability before conversion and product page SEO • persona-based descriptions with private LLMs • PIM/DAM as t...

2 weeks ago

1 hour

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

AI-First Marketing For A Legacy Industry With Renaud Delaquis

We explore how an AI-first approach transforms a legacy driving school’s marketing, operations, and hiring while keeping focus on real-world outcomes. The big shift: recruiting becomes the growth engine, and local presence beats AI search for demand. • AI scheduling reduces travel time and increases daily lessons • Local marketing at scale through AI-powered research and print assets • Measuring lift via brand queries, CTR, utilization, and 10th-grade share • Nine test markets to validate an...

3 weeks ago

48 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Visibility Beats Visits: Rethinking Marketing For The LLM Era With Lindsay Halsey

We explore how SEO is evolving into a broader visibility strategy that spans AI overviews, chat tools, and omnichannel marketing. Lindsay Halsey shares client-ready frameworks for education, measurement, and execution that turn complexity into clear next steps. • shift from sessions to visibility and share of voice • client education using visuals and live data reviews • GA4 custom channel for AI tool referrals • AI overview tracking and imperfect but useful signals • LLMs.txt and crawl acce...

4 weeks ago

39 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

LLM Traffic, Real Attribution, Real Results With Brie Anderson

Brie Anderson and Matthew Bertram explore why LLM-sourced traffic often converts better than traditional organic, how to track it cleanly in GA4, and why attribution will always be directional. We share a practical framework for aligning KPIs, separating dashboards from reports, and building a tracking plan that drives real decisions. • LLM referrals as high-intent visits • GA4 source/medium over fragile channel groupings • First user vs session vs model-based views in GA4 • UA to GA4 shift,...

1 month ago

1 hour 5 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

From SEO to Reputation: Owning the LLM Era With Ross Barefoot

We dig into how search is shifting from links to answers, why reputation now outranks tactics, and how to position your brand inside LLMs before it’s 10x harder. Ross Barefoot joins Matt to compare notes on pruning, big content, reviews, local, and the reality of client communication. • LLMs as a new gatekeeper layer and why fundamentals still matter • EEAT with real experience, proof, and long‑form content • Reputation first: reviews beyond Google and social mentions • Pruning thin and off‑...

1 month ago

1 hour 12 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Micro Influence, Major Impact With William Gasner

We unpack why influencer marketing is now essential as social posts feed search and AI, and how micro creators, UGC rights, and repurposing drive real ROI. William Gassner of Stack Influence shares playbooks for seeding, scaling on TikTok Shop, and boosting Amazon rankings with external traffic. • Why Engagement Beats Follower Count • How UGC Lowers Ad Costs and Fuels SEO • Briefs, Rights, and Whitelisting Best Practice • Micro and Nano Influencers For Diversified Reach • Testing Hooks, Comm...

1 month ago

53 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

The AI Revolution in Search Marketing with Cindy Krum

The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop • Customer journeys are no longer linear but res...

1 month ago

55 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Be Calm and CRO on with Talia Wolf

The key to standing out in a world overrun with AI tools and generic marketing is getting back to the fundamentals of emotional targeting and understanding your customers at a deeper level. • Technology changes, but people don't. Emotional triggers still drive all purchasing decisions • Most marketers focus too much on features rather than addressing customer emotions • Using AI to outsource thinking leads to generic content that fails to convert • Website traffic has decreased by 50-60% acr...

2 months ago

46 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

AI for Amazon Sellers: SEO, Split Testing & Scale with Daniela Bolzmann

AI is revolutionizing e-commerce by enabling brands to scale product catalogs and optimize Amazon listings with unprecedented efficiency. Daniela Bolzmann shares how Mindful Goods uses artificial intelligence to transform data analysis, content creation, and split testing for seven and eight-figure brands. • AI allows agencies to support enterprise brands with thousands of SKUs by creating template masters deployable across entire catalogs • Split testing tools like Manager Experiments (free...

2 months ago

39 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Stop Chasing Traffic, Start Chasing Revenue with Ian Lurie

SEO veteran Ian Lurie joins Matt Bertram to discuss navigating today's chaotic digital marketing landscape and why traditional metrics are becoming less reliable. They explore how the decline in click data requires a shift to lift-based measurement that correlates visibility improvements with revenue changes rather than traffic alone. • Marketers must focus on business performance over vanity metrics • Measurement requires correlating visibility (in rankings, SERP features, or AI mentions) w...

2 months ago

48 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

How Google Ranks Business Profiles: Trust, Reviews & AI with Brad Wetherall

Brad Wetherall, former head of Google My Business, reveals insider knowledge about how Google evaluates and ranks business profiles in the evolving search landscape. He shares crucial insights on trust factors, ranking signals, and how AI is reshaping local search strategies. • Google Business Profile (formerly Google My Business) remains critical despite the focus on AI and LLMs • The three most important ranking factors are business name, primary category, and reviews • Consistent review f...

2 months ago

1 hour 4 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Maximizing Results When Website Traffic Falls: Expert Insights with Trevor Levine

Conversion expert Trevor Levine reveals essential strategies for maximizing results in an era where website traffic has dropped by an average of 58.5% due to AI overviews in search. As the selection process now happens off-page, businesses must be laser-focused on converting the visitors who do reach their sites. • Starting with pain points and amplifying the emotional impact of customer problems • Using video sales letters for higher-ticket items to prevent price-shopping before value is es...

3 months ago

1 hour 7 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

Entity SEO & AI Search: Winning in the New Search Landscape with Zach Chahalis

The SEO landscape is shifting dramatically with the rise of AI search and entity-based relationships, creating new challenges and opportunities for marketers. We explore how traffic patterns are changing as top-ranking sites lose clicks to AI overviews while brand searches increase, and discuss the critical importance of entity relationships in modern search strategy. • Entity SEO requires mapping relationships between data points like organizations, places, authors, and products • Structure...

3 months ago

57 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

From Google to Everywhere: How to Win in the New AI-Driven Search Era feat. Micheal Buckbee

AI is fracturing the search ecosystem and creating new opportunities for SEOs to expand their role and demonstrate greater business value in this evolving digital landscape. • Michael Buckbee discusses how AI is changing search and creating "siteless SEO" • Traditional SEO has primarily been Google optimization, but search is now becoming a feature embedded across multiple platforms • ChatGPT and other AI tools are often the first touchpoint for prospects, who may never visit your website • ...

3 months ago

46 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

The New SEO Playbook: Winning in a World of AI Overviews and Vanishing Clicks feat. Ray Grieselhuber

Search is rapidly changing as traffic is being redistributed across platforms, with AI overviews and LLMs dramatically changing how users find information and interact with brands. • Two distinct camps exist in responding to AI changes: those who see it as a threat versus those who view it as an unprecedented opportunity • Despite traffic metrics declining, brand visibility may actually be increasing in places you can't easily measure • Media Mix Modeling (MMM) is emerging as a better way to...

3 months ago

52 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

AI Revolution in Marketing with Kevin Surace

Kevin Surace, known as the father of virtual assistants, shares his insights on how AI is revolutionizing marketing and business operations. We discuss the democratization of content creation, the transformation of search, and why companies refusing to embrace AI are heading toward extinction. • AI is making marketers 10-100x more productive by enabling rapid content creation and analysis. • Content that previously took weeks can now be generated in minutes with equal or better quality. • Th...

4 months ago

52 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

How Authentic Storytelling Builds Brand Trust with Owen Garitty

Authentic storytelling in marketing is much more than a trendy buzzword; it's a comprehensive strategy that should permeate every customer interaction from first touch to final purchase and beyond. • Effective storytelling means presenting your brand's story as an evolving journey that spans multiple touchpoints • The customer journey increasingly happens off your website, making platform-diverse content essential • YouTube is overtaking Google as a search destination, highlighting the growi...

4 months ago

49 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

YouTube Ads: The Secret to Growing Your Brand Now featuring Aleric Heck

Everything is changing in digital marketing, with SEO becoming more dynamic and YouTube emerging as one of the biggest ways to build your brand. For those afraid of video marketing, now is the time to take the leap and establish a YouTube presence. • YouTube content lives long-term, unlike other platforms where posts disappear within 48 hours • The most effective YouTube ads follow a hook-educate-call to action structure • Balance AI capabilities with human strategy to create marketing that ...

4 months ago

51 minutes

The Best SEO Podcast: Defining the Future of Search with LLM Visibility™

CEO Mindset & Strategy: The Proven Formula to Scale Your Business with Jason Moss

Jason Moss shares the CEO Freedom Formula, a powerful roadmap for scaling businesses through identity shifts and strategic improvements. The formula merges internal mindset work with external business strategy to help entrepreneurs break through revenue plateaus and experience sustainable growth. • CEO Identity: changing your self-perception to match your desired business level • The business you have is a mirror reflecting who you are as an entrepreneur • Eliminate before you delegate to av...

4 months ago

59 minutes