The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
MatthewBertram.com
660 episodes
1 day ago
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Googl...
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Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Googl...
The AI Revolution in Search Marketing with Cindy Krum
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
55 minutes
1 month ago
The AI Revolution in Search Marketing with Cindy Krum
The digital marketing landscape is transforming dramatically with Google's MUM (Multitask Unified Model) reshaping how search works and forcing marketers to adapt their strategies beyond traditional SEO approaches. • MUM combines text, images, videos, maps and other data types to create a comprehensive understanding of topics • Google's framework has evolved from "micro-moments" to the "four S's of discovery" – stream, scroll, search, and shop • Customer journeys are no longer linear but res...
The Best SEO Podcast: Defining the Future of Search with LLM Visibility™
Matthew Bertram and Jon Gillham unpack how AI content, plagiarism risk, and Google’s crackdowns reshape SEO, then lay out guardrails that protect rankings while building real LLM visibility. The focus stays on practical governance, provenance checks, entity health, and adding value beyond words. • Rebrand context and why AI integrity matters • Study showing AI overviews citing AI content • Risks of synthetic data and value of human signals • School and workplace guardrails for AI use • Googl...
