Month 4 wraps up with Laura confronting the brutal reality of what happens when you abandon your content plan for the first time since September. While Instagram metrics tell one story, coaching spots are mysteriously filling without promotion, and The Bet podcast shows surprising growth with zero marketing. Through a spontaneous journey into crystals and sacred geometry that started with a birthday ping back in 2024, she discovers what it means to follow intuitive guidance without turning it into another "system" to master. Plus, a conversation with Mike about $50K masterminds reveals the kind of belief she's never experienced before, leading to a complete reversal on the renewal she committed to just last week.
What You'll Learn:
The Pattern Shift: From: "I need to execute a perfect content strategy to build my business" To: "I need to reprogram my financial thermostat to hold the success that's already coming"
Connect with The Bet:
Week 17 brings Laura face-to-face with an uncomfortable question after Mike drops a truth bomb about movies and reality. Two holiday films - one Hollywood, one raw - spark a conversation about whether she's been performing her life instead of living it. Her first troll comment arrives (finally), proving she's no longer playing it safe. Through closing out 2025's lessons and a brilliant relationship hack discovered during a bicker, she confronts the difference between meaningful work and hard work. Plus, the spa membership she finally decided on after two years? There's a plot twist nobody saw coming.
What You'll Learn:
The Pattern Shift: From: "My life needs to be interesting enough for others to care about" To: "My life just needs to be real enough for me to actually live it"
Link to Substack article: "A Love Letter For Your Brain"
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Week 16 lands Laura squarely in the unsexy part of success - when everything is working and there's nothing to fix. After years of clinical training to diagnose problems, she discovers what happens when your business runs smoothly and your brain starts hunting for deficits that don't exist. Through a revelation about why clinicians might unconsciously need problems to feel valuable, she confronts the addiction to building versus the boredom of running. Plus, the two-year spa membership she finally decided on? There's a plot twist that proves exactly what waiting costs.
What You'll Learn:
The Pattern Shift: From: "If there's no problem to solve, I'm not needed" To: "The boring middle is where sustainable success actually lives"
Connect with The Bet:
Laura sits down to record and nothing flows. Ninety minutes of trying to weave the week's scattered observations into something cohesive, and it's just not happening. Add in being sick from a conference, catching herself in an Oura ring rabbit hole, and the realization that she's literally forcing flow in a podcast about NOT forcing things — and the only option left is to turn on the mic and be honest about it. What emerges is a raw look at the words we speak, the waffling patterns that leak our power, a conference insight about value being unlocked only by the right receiver, and proof that showing up messy still counts.
What You'll Learn:
The Pattern Shift: From: "I need to manufacture coherence before I can show up" To: "Showing up in the mess IS the point"
The Update: Two one-on-one coaching clients are officially lined up for 2026. The bet is working.
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Week 14 finds Laura in a state of absolute focus, opening coaching applications with zero attachment to the outcome. When her husband challenges her credentials, she discovers how far she's come in terms of her identity and belief systems. Through a daily morning gratitude practice and a wild energy healing experiment during a showing of Wicked, she reveals what happens when you concentrate your power with absolute intention. Plus, why building your own big thing might not be the point once you realize what you're actually here to do.
What You'll Learn:
The Pattern Shift: From: "Needing to build something big in order to matter" To: "Helping the women who are building big things access their power".
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Week 13 arrives with Laura deciding to test herself by going completely unscripted for the first time. What happens when you drop the safety net and trust your voice to find its own way? The November metrics reveal explosive growth after taking the filter off her messaging, while the actual work shows something deeper taking shape. Through examining two fundamental rules that govern this bet, she discovers why quitting isn't just off the table - it's the secret to forcing real transformation. And as she commits to another year of investment while feeling silly talking about it all, something unexpected emerges about what makes a decision truly powerful.
What You'll Learn:
The Pattern Shift: From: "I need to be palatable for everyone so I don't miss anyone" To: "I need to be crystal clear for my people so THEY don't miss ME"
Connect with The Bet:
Week 12 starts with Laura sick of talking about Instagram every week, spiraling into whether YouTube is the answer or just another distraction. A coaching call meant to analyze MEMO data becomes something entirely different when one question lights up her entire body. Find out why she almost cancelled this call (twice!) and how it became the pivot point that will add six figures to next year's revenue. Through brilliant overthinking about platforms and audience growth, she discovers she already has everything she needs. And by week's end, she's crystal clear about the woman she's building for - the one who wants to move toward desire without needing pain as fuel.
What You'll Learn:
The Pattern Shift: From: "I need to figure out the perfect platform and strategy to reach more people" To: "I'm building the energetic structure so strong that the physical forms around it"
Connect with The Bet:
Week 11 brings Laura to the other side of an invisible room she didn't know she was in. After eleven days of unpredictable reel performance, she discovers the only metric that matters. A bold new Instagram declaration marks a fundamental shift in ownership. The daily practice of reviewing her own work reveals depths she couldn't see before. And through it all, something that's been forming since July finally crystallizes into undeniable clarity about exactly who she is and what she's here to do.
What You'll Learn:
The Pattern Shift: From: "I need to make my expertise palatable and accessible to everyone" To: "Nobody can work with a person the way I can - and that's just true"
Connect with The Bet:
Week 10 arrives with Laura's body enforcing a pause she didn't know she needed. After speaking illness into existence with uncanny precision, she embraces the spiritual truth about purging old identities. Meanwhile, Instagram throws her in jail for creating actual value vs rewarding noise, the November reels challenge brings massive reach but questionable alignment, and unexpected breathing room reveals what's been missing from the relentless pace of building.
What You'll Learn:
The Pattern Shift: From: "I need to maintain momentum at all costs to prove I'm serious" To: "Space isn't empty - it's where everything gestates"
Connect with The Bet:
Month two is complete and Laura's discovering the numbers tell a radically different story than her brain's daily broadcast. While daily Instagram views looked pathetic, monthly stats reveal something unexpected. Revenue jumps 15x through one simple shift. The Bet maintains its steady six downloads per episode. And as she flips from screenshots to reels after training the algorithm for two months, the universe demonstrates its sense of humor through perfectly-timed technical glitches that become her best-performing content.
What You'll Learn:
The Pattern Shift: From: "Daily metrics determine whether I'm succeeding or failing" To: "The real story lives in the patterns only monthly data can reveal"
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Laura discovers that Sunday evening recording has become her perfect weekly closure ritual. This week brought an extraordinary convergence - from an impossible sky on Monday to two mysterious visitors on Thursday, all pointing to the same truth about authentic communication.
When a major test shakes everything and demands complete surrender, the resolution arrives in exactly fifteen minutes. This episode reveals what happens when you drop all filters and discover your truth needs no translation.
Key Moments:
Resources Mentioned:
Connect with Laura:
Laura continues The Bet - her year-long experiment in building a business on pure energy instead of strategy. No scripts, no second takes, just the raw documentation of what happens when you trust that you literally cannot say the wrong thing to the right people.
Listen to discover why the universe might be sending you messages through the exact channels you're already tuned to receive.
When Everything You've Been Resisting Converges at Once
Seven weeks of teaching to blank faces suddenly yields undeniable evidence that working with energy 'works'. A conversation about legitimacy turns into permission to be exactly who and what you are. And when three different identities collide in one week, the only way forward is to embrace your inner quack.
What You'll Learn:
The Pattern Shift:
From: "I need to fit into respected containers to be legitimate"
To: "Legitimacy comes from being exactly what you are - even if that's a quack"
Connect with The Bet:
When Three People Tell You the Same Thing, Listen
Three different people deliver the same message in one week: slow down and receive. Laura unplugs for 24 hours and discovers an uncomfortable truth - she doesn't know how to relax. When she finally creates space to just be, something unexpected shows up. The universe has its own algorithm, and it responds to energy, not effort. Plus, a breakfast conversation with Mike cracks open MEMO's identity crisis, revealing why confusion creates stagnation and what happens when you finally make the damn decision.
What You'll Learn:
The Pattern Shift: From: "My worth is tied to constant productivity and visible output" To: "Creating space to receive is as valuable as the work itself"
Connect with The Bet:
When the Curveball Hits
Wednesday morning brought the kind of news that rocks your entire world. The test that arrives right after you think you've mastered abundance. This is real-time documentation of what happens when fear shows up - and how an unexpected tool helped shift everything.
The track Laura referenced: [Spotify Link Here]
The Stakes: "I still don't know what the solution is. But I know this is my ultimate opportunity to face fear in the fucking eyes and walk right through it."
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Month one is complete and Laura's pulling back the curtain on what's actually happening. Through tracking metrics across multiple platforms, wrestling with MEMO's unclear identity, catching the Mini Memo safety blanket pattern, and noticing Instagram drift back into overthinking - one truth emerges: confused energy creates stagnation. Plus, a surprising shift at the university signals something bigger wanting to emerge, and the real cost of measuring worth by who stays instead of who transforms becomes impossible to ignore.
What You'll Learn:
The Pattern Shift: From: "I need to prove I'm legitimate through volume and expertise" To: "Legitimacy is embodied through aligned choices, not manufactured content"
Connect with The Bet:
This is the last mini memo drop.
After catching myself using Friday episodes as an insurance policy against Tuesday's messiness, I'm choosing the experiment over the performance. The mini memos were never about you - they were my safety blanket, my way of proving I'm legitimate while supposedly trusting energy over strategy.
In this episode:
The Bet continues Tuesday. Just Tuesday. Because building by subtracting beats performing by adding every single time.
Week four brings a breakthrough about success metrics: Laura discovers she's been measuring worth by who stays instead of who transforms. Through patterns caught in MEMO cancellations, Mini Memo questioning, and Instagram overthinking, she uncovers a childhood wound about feeling unwanted that's been driving her to prove value instead of simply being valuable. The revelation? Being a step on someone's journey - not their destination - is the actual win.
What You'll Learn:
The Pattern Shift: From: "People staying means I'm valuable" To: "People leaving means I succeeded"
Key Questions Laura's Asking:
Connect with The Bet:
The Hidden Energy Drain Killing Your Momentum
Laura reveals the invisible energy leak that's exhausting you: maintenance energy. Every incomplete commitment - from unused gym memberships to half-started projects to friendships you've outgrown - runs a background process in your brain, draining power all day long. Like having 30 apps running on your phone, these energetic parasites feed on your attention whether you're conscious of them or not.
What You'll Learn:
The Pattern Shift: From: "I'm being strategic by keeping multiple options open" To: "Every incomplete thing is a no to something else"
Connect with The Bet:
What's your heaviest energy parasite? The one thing that would feel amazing to finally release? Drop me a message and tell me what you're letting go of today.
When Your Own Medicine Is the Cure
Week three hits Laura with a cascade of technical disasters, a MEMO cancellation that triggers old patterns, and the busiest week of her life. Deep in "the goo" of transformation (that disorienting state where your brain can't predict what's coming next), she makes a pivotal decision: use her own product. The revelation? The medicine she needed was already in her cabinet.
What You'll Learn:
The Pattern Shift: From: "If it's not working perfectly, I must be on the wrong path" To: "Every grain of sand counts, even when I can't see the scale tipping"
Connect with The Bet:
Found The Bet? I'm three weeks in and still don't know if anyone's listening. If you're out there, let me know how you found this experiment. Drop me a DM, send an email, leave a review - any signal that you exist would make my day. Because right now I'm just talking into the void and trusting someone needs to hear this.
That thing you can't make yourself do? Your brain did the math and said absolutely not.
You're not lazy. You're not lacking discipline. Your brain is running a calculation that's coming up with the wrong answer.
In this Mini Memo Drop, discover the formula that's secretly controlling every action you take (or don't take) and why willpower is a losing game against biology.
The download: E+S+P = A. Energy plus Safety plus Pleasure equals Action. Your brain runs this equation on everything. If one variable is off, you're not moving.
Why it matters: You've been trying to override your operating system instead of working with it. Once you know the math, you can hack the variables. Stop buying productivity apps. You need better math.
Let me know you found my experiment!