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The Better Way to Strategic Marketing
Tamara Howard
13 episodes
9 months ago
So, last Friday I received a diagnosis I wasn't really expecting, and it's a stark reminder that life is always waiting in the wings to pull the rug out from under you. I had a bloody marvellous season 2 planned for you, but for now, it will have to wait. Thank you, thank you, thank you to everyone who made season 1 such a pleasure. I have enjoyed every moment of it, and the guests were such a pleasure to speak to and learn from. For now, see you over on social media where I will probably be ...
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Marketing
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So, last Friday I received a diagnosis I wasn't really expecting, and it's a stark reminder that life is always waiting in the wings to pull the rug out from under you. I had a bloody marvellous season 2 planned for you, but for now, it will have to wait. Thank you, thank you, thank you to everyone who made season 1 such a pleasure. I have enjoyed every moment of it, and the guests were such a pleasure to speak to and learn from. For now, see you over on social media where I will probably be ...
Show more...
Marketing
Business
Episodes (13/13)
The Better Way to Strategic Marketing
The one about the cancer diagnosis...
So, last Friday I received a diagnosis I wasn't really expecting, and it's a stark reminder that life is always waiting in the wings to pull the rug out from under you. I had a bloody marvellous season 2 planned for you, but for now, it will have to wait. Thank you, thank you, thank you to everyone who made season 1 such a pleasure. I have enjoyed every moment of it, and the guests were such a pleasure to speak to and learn from. For now, see you over on social media where I will probably be ...
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3 years ago
4 minutes

The Better Way to Strategic Marketing
#11 Become a Top 1% Communicator In Your Industry with Brenden Kumarasamy
Brenden is the founder of MasterTalk, he coaches ambitious executives & entrepreneurs to become top 1% communicators in their industry. He also has a popular YouTube channel called MasterTalk, with the goal of providing free access to communication tools for everyone in the world.In this episode Brenden shares his approach to improved communication - and it's not all about Ted Talks and Keynotes! Communication is everywhere, it is all around us and it is vitally essential in the world of ...
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3 years ago
55 minutes

The Better Way to Strategic Marketing
#10 The Power of Animation for B2B Marketing With Christine Mackay of Salamandra.uk
Christine MacKay founded salamandra.uk in 2014, a multi-award-winning animation studio that specialises in animation for business (B2B) and visual problem-solving. In 2021, she released her bestselling book, Destination Animation - How Smart Marketeers Convey Complex Messages memorably, which tells the story of animation as a medium for B2B marketing as opposed to entertainment alone, while exploring why animation makes for a compelling and versatile business tool, and how it conveys complex ...
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3 years ago
1 hour 1 minute

The Better Way to Strategic Marketing
#9 Unleashing Your Confidence For Lionesses In Business With Lisa Fox
We all have a lioness inside; the part of us that takes leaps forward, steadily pursuing what's most important and striking with impact and decisiveness. But sometimes we are our own worst enemies, standing in our way and letting limiting beliefs hold us back. Well, Lisa Fox is here to tell you that it's as simple as CONFIDENCE + FAITH = SUCCESS. Lisa works with her clients on 1:1 and group basis to allow them to unleash their inner lioness and she shares some of her values and approaches on ...
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3 years ago
1 hour 21 minutes

The Better Way to Strategic Marketing
#8 Strategy & Tactics? What's The Difference? And Is One More Important?!
Aww yeah, we have made it to week 7 of the pod and this week is a short & sweet simplifier as we explore the difference between strategy & tactics, and we ask the question - is one actually more important than the other?! If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!Music on the pod from Red2D2Recorded at Studio 92, The Mill Enterprise Hub, Drogheda
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3 years ago
12 minutes

The Better Way to Strategic Marketing
#7 Mastering The Inner Game To WinBigger In Business With Shane Cradock
Today on the pod I am speaking to none other than Shane Cradock. Shane is the secret weapon behind many of the most successful and influential leaders in Irish business. How is he different? Because a while back Shane recognised that your methods for achieving success mean absolutely nothing if you don't have a method for managing your Inner World. So if you are operating in business at 150% at all times, cramming in every hour possible, sweating for deadlines and missing out on moments ...
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3 years ago
1 hour 18 minutes

The Better Way to Strategic Marketing
#6 Becoming A Recognized Authority In Your Field With Alastair McDermott
Niching Down - have you ever really considered specialising in one field? Maybe it strikes fear into your heart at the prospect of missing out on opportunities. Well, this conversation may just change your tune...Alastair McDermott is The Recognized Authority and during this interview, he shines a light on what you may be missing out on by remaining a generalist in your field.Some of the resources we discuss on the pod:Start here - all you need to get you moving toward specializationSpecializ...
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3 years ago
1 hour 2 minutes

The Better Way to Strategic Marketing
#5 7 Tips For Planning Your Marketing Budget
Welcome back to week 5 of the pod, and we are getting super practical with 7 actionable, clarifying tips to help you navigate your marketing budget. If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!Music on the pod from Red2D2Recorded at Studio 92, The Mill Enterprise Hub, Drogheda
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3 years ago
22 minutes

The Better Way to Strategic Marketing
#4 Branding, Web Design, Freelancing OH MY! Simplifying Creative Commerce with Leah Morgan Creative
BFF Masterclass - Click here and use TAMARA10 at the checkout for 10% off!I'm gonna say it...Leah is a BOSS! She was so generous with her time, thoughts and guidance and she knows how to take an often murky, confusing world of web design and simplify it for her clients. Coming to you live from Malta, Leah specialises in Premium WordPress Web design with a focus on slick UX and UI. She also acts as a Creative Consultant to businesses, where she uses her experience as a Digital Content Cre...
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3 years ago
1 hour 13 minutes

The Better Way to Strategic Marketing
#3 Should You Use Fiverr For Your Business? Here's 6 Tips To Make It Work For You
Welcome back to week 3 of the pod. This week we are demystifying the online Wild West that is Fiverr. What is it all about? What are the pro's, and what are the potential cons? Stay tuned as I will give you 6 tips for success to help you enjoy more seamless interactions on this fast-paced online platform. If you're enjoying the pod, don't forget to check us out on Instagram @TheBetterWayPod and please do tell a friend!Music on the pod from Red2D2Recorded at Studio 92, The Mill Enterpris...
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3 years ago
23 minutes

The Better Way to Strategic Marketing
#2 Running A Successful Online Business With Larry Doyle (Hint - Authenticity Is Not Just A Buzzword!)
Get clicking on Larry's links for more info: The Affiliate Programme The Gen Pop podcast Instagram @Larry_Doyle_CoachingLarry's website This week I am thrilled to be chatting with none other than Online Health and Fitness Coach, Larry Doyle.Larry has been coaching for 18 years across online and in-person personal training in a career accumulating 50,000 hours of hands-on experience. Larry coaches a broad spectrum of clients from executives, household names & influencer...
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3 years ago
1 hour 3 minutes

The Better Way to Strategic Marketing
#1 What Is Are The Elements Of A Great Marketing Strategy?
In this first episode, we kick things off with a doozy of a question - what is a marketing strategy anyway? Feels like it should be intuitive, but are you sure you have considered all the areas of strategic planning, or are you getting caught in one of the pitfalls that Tamara mentions? Don't forget to follow us over on Instagram https://www.instagram.com/thebetterwaypod/And if you liked this first episode, why not share it with a friend who you think might enjoy it? Thanks for listening! Mus...
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3 years ago
22 minutes

The Better Way to Strategic Marketing
Quick hello & intro to the pod
Hey there, Just a quick hello from me, Tamara to let you know that the first episode is going to go live on Thursday 14th April at 7am. If you want to get involved before the pod goes live, here are three things you can do right away to show supportHit that subscribe button! Tell a friend Head over to Instagram and get involved https://www.instagram.com/thebetterwaypod/ See you all again very, very soon! Tamara
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3 years ago
2 minutes

The Better Way to Strategic Marketing
So, last Friday I received a diagnosis I wasn't really expecting, and it's a stark reminder that life is always waiting in the wings to pull the rug out from under you. I had a bloody marvellous season 2 planned for you, but for now, it will have to wait. Thank you, thank you, thank you to everyone who made season 1 such a pleasure. I have enjoyed every moment of it, and the guests were such a pleasure to speak to and learn from. For now, see you over on social media where I will probably be ...