I was talking to ChatGPT recently about what it would look like to start an online business from zero today - no audience, no email list, no content, nothing - and it reminded me how differently I’d approach things now compared to what most people are still teaching. A few years ago, the common advice was always the same: post on Instagram, create a freebie, grow your list, and slowly build an audience before you even think about selling anything. It took time, but back then, it still sort of...
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