If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
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What happens if Booking.com disappears tomorrow? Would guests still know how to find you—or would your hotel’s visibility vanish overnight?
In this episode, we unpack:
The silent mistakes boutique hotels make when relying too heavily on OTAs
Why being “listed” isn’t the same as being remembered
The hidden cost of letting Booking.com own your visibility
A smarter, future-proof approach to making your hotel discoverable on its own terms
This is for boutique hotel owners who want to stop being at the mercy of OTAs and start building a brand that drives direct bookings, guest loyalty, and long-term reputation.
Your hotel shouldn’t be just another option in a scroll. It should be the destination guests seek out by name.