If you’re serious about building a hotel brand that guests remember, rave about, and return to, it starts with an honest look at your current positioning.
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Why do some boutique hotels consistently land in travel magazines and online features while others remain invisible? In this episode, we break down the exact steps to turn your property into a press-worthy destination that journalists, influencers, and guests can’t ignore.
Here’s what we cover:
The biggest mistakes boutique hotels make when trying to earn media coverage (and why they backfire).
How to transform your guest experience into reputation fuel that naturally attracts press and repeat bookings.
The secret to crafting a story journalists want to tell — and how to make your brand impossible to overlook.
Simple, actionable strategies to position your hotel for visibility and ongoing press mentions.
How to leverage coverage so it drives direct bookings and premium rates long after the feature goes live.
This isn’t about random press releases or hoping a blogger finds you. It’s about creating a brand and reputation so strong that the media comes looking for you.
If you want to stand out in a crowded market and earn the kind of attention that fills your rooms with high-value guests, this guide is your roadmap.