What does it really look like to leave corporate and build a global brand on your own terms? In this candid episode, Jakiya shares the unfiltered path from L’Oréal boardrooms and burnout to a one-way ticket, a $30K course launch from an empty apartment, and building Hustle to Ease—an accelerator that’s graduated 150+ women and driven $8M+ in collective revenue. We dig into microaggressions, knowing when to walk, faith over fear, and why you must be a brand (not “just a content creator”). Receipts > hype.
You’ll learn:
• How to spot the moment it’s time to leave (and what to line up first)
• The exact pivot that turned $500 into a $30K launch
• Brand vs. “content creator” — and why language matters
• Systems that let your business make money while you’re offline
• Building with ease: community, funnels, and an AI-powered future
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Pull up a seat. In our first pour, Katrina Jo and Jakiya Brown Thiaw share how they met working with Hennessy, why this show exists (no gatekeeping), and what really separates a brand from “just posting content.” We talk white space, pricing power, and the insider realities of brand budgets (yes—$100K for a 60-second video happens), plus how to design 5-senses experiences even on small budgets. If you’re ready to build with clarity, culture, and strategy—this one sets the tone.
You’ll learn:
Hosted by: @katrinajo × @jakiyabrownthiaw
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