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The Brand Bar
The Brand Bar Podcast
3 episodes
2 weeks ago
Where branding meets culture and strategy gets served straight. Hosted by Katrina Jo and Jakiya Brown Thiaw, The Brand Bar breaks down what it really takes to build powerful, profitable, and purpose-driven brands. Real talk, real strategy, no gatekeeping.
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Entrepreneurship
Business
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All content for The Brand Bar is the property of The Brand Bar Podcast and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Where branding meets culture and strategy gets served straight. Hosted by Katrina Jo and Jakiya Brown Thiaw, The Brand Bar breaks down what it really takes to build powerful, profitable, and purpose-driven brands. Real talk, real strategy, no gatekeeping.
Show more...
Entrepreneurship
Business
Episodes (3/3)
The Brand Bar
Power in the Pivot with Katrina Jo

We’re diving into KJ’s not-so-linear career journey — from ballet academy kid, to NFL & NBA dancer, to entrepreneur, to building a career across Reebok then over to LVMH. It’s a journey full of intuition, community, and a few bold pivots that shaped everything. If you’ve ever wanted to switch lanes, reinvent yourself, or follow a feeling you can’t shake, this episode is your sign. Listen to the episode + tap into this journey!


You’ll learn

• How to identify your "nucleus" - the core purpose that connects all your creative lanes.

• How to leverage your unique background

• How mind mapping, community-building, and creating memorable experiences can help you in your career

• Navigating pivots and the power of trusting your internal “pull”


If this helped you, please rate and review — it helps more founders find the show 🥂

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1 month ago
26 minutes 11 seconds

The Brand Bar
Clocking In to Cashing Out: Jakiya’s Leap From Corporate to CEO

What does it really look like to leave corporate and build a global brand on your own terms? In this candid episode, Jakiya shares the unfiltered path from L’Oréal boardrooms and burnout to a one-way ticket, a $30K course launch from an empty apartment, and building Hustle to Ease—an accelerator that’s graduated 150+ women and driven $8M+ in collective revenue. We dig into microaggressions, knowing when to walk, faith over fear, and why you must be a brand (not “just a content creator”). Receipts > hype.

You’ll learn:

    •    How to spot the moment it’s time to leave (and what to line up first)

    •    The exact pivot that turned $500 into a $30K launch

    •    Brand vs. “content creator” — and why language matters

    •    Systems that let your business make money while you’re offline

    •    Building with ease: community, funnels, and an AI-powered future

If this helped you, please rate and review—it helps more founders find the show. 🥂

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1 month ago
22 minutes 15 seconds

The Brand Bar
The Brand Bar Is Open — Receipts, Reality & Real Strategy

Pull up a seat. In our first pour, Katrina Jo and Jakiya Brown Thiaw share how they met working with Hennessy, why this show exists (no gatekeeping), and what really separates a brand from “just posting content.” We talk white space, pricing power, and the insider realities of brand budgets (yes—$100K for a 60-second video happens), plus how to design 5-senses experiences even on small budgets. If you’re ready to build with clarity, culture, and strategy—this one sets the tone.

You’ll learn:

  • Why “content creator” isn’t your brand—and what to say instead
  • How to spot and own white space in your market
  • The corporate POV on budgets, partnerships, and what brands look for
  • How to use 5 senses to elevate your brand experience on any budget
  • Pricing mindset for women founders (stop undercharging)

Hosted by: @katrinajo × @jakiyabrownthiaw

Subscribe, comment, and share with your brand bestie.

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2 months ago
21 minutes 1 second

The Brand Bar
Where branding meets culture and strategy gets served straight. Hosted by Katrina Jo and Jakiya Brown Thiaw, The Brand Bar breaks down what it really takes to build powerful, profitable, and purpose-driven brands. Real talk, real strategy, no gatekeeping.