In this episode, Roxy George will guide us on the values of building better brand culture. It's divided into what brand culture is, why does it matter and what are some of the best brand cultures we see out there. You will also get to learn the best-kept secret in brand culture.

My goal for these upcoming episodes is to help you bring clarity to your branding and build an effective brand culture to promote your products and services in the market place. So in episode 01 of season 01, we are going to focus on clarity, specifically the element of clarity within the brand story.

Welcome to our very first introductory episode of the brand experience podcast. In this episode, I will share my goals for the upcoming podcast series, the structure of the podcast and what you will learn from these podcasts. 

Over the years I have had the privilege to work closely with multiple CEO's who lead pretty successful companies. I've learned a few key principles on how to build better brand culture and customer experience strategy. 

In this show, I like to share what I've learned in my 15+ years of experience in branding, leadership and strategy.