What happens when PR meets automation? In this episode, Brandi Sims sits down with Mady Lanni, PR Lead at Manychat — the tool behind those viral “comment ‘cookie’ and I’ll DM you the recipe” posts blowing up your feed.
From her digital PR roots to building reactive media teams that actually land coverage, Mady shares how PR drives more than awareness — it fuels growth, SEO, and conversion.
🎯 In this episode:
How PR and SEO work together to skyrocket brand visibility
The secret to newsjacking without forcing a viral moment
Using automation to scale relationships (not replace them)
Building a PR team that’s data-driven and creative
Whether you’re a comms pro, founder, or marketer tired of “PR fluff,” this episode is your playbook for smarter, faster, measurable storytelling.
📍 Recorded in Austin, TX
🎙️ Hosted by Brandi Sims, Founder of Brandinc PR
🔗 Watch on YouTube: youtube.com/@brandincpr
🎧 Listen everywhere: Apple Podcasts | Spotify
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
From Germany to Texas — this episode of The Brandinc PR Podcast goes global with Jörn “Joe” Menninger, Founder and Host of StartupRadio.de, Germany’s leading English-language startup podcast.
Host Brandi Sims, PhD, MBA dives into how Jörn built a powerhouse platform that has featured Nobel laureates, unicorn founders, Emmy winners, and bestselling authors—all while mastering AI-driven content strategy and digital PR.
In this conversation, you’ll learn:
🚀 How Startup Radio uses AI to filter and evaluate podcast pitches (with a <1% acceptance rate)
🌎 Why translation tech still struggles with emotional storytelling
💡 What PR professionals and founders can learn from cross-border podcast marketing
🎙️ How Jörn turned his Deloitte consulting experience into a global media brand
This episode is packed with insights for entrepreneurs, podcasters, and PR pros ready to merge storytelling with data-driven strategy.
✨ Learn more about Startup Radio → https://www.startuprad.io/
✨ Explore Brandinc PR → https://brandincpr.com/
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What does it take to lead communications at one of the nation’s most historic civil rights organizations — and be named PRSA’s PR Professional of the Year?
In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Dominic K. Hawkins, Vice President of Communications at the NAACP, for a powerful conversation on purpose-driven storytelling, mentorship, and the future of public relations.
Dominic shares lessons from his 15-year career spanning PR agencies, corporate communications, and public affairs — with clients ranging from Audible and AT&T to Planned Parenthood and Mercedes-Benz. Together, Brandi and Dominic explore what it means to lead with clarity, move with purpose, and communicate with conviction in an evolving media landscape.
🎙️ Listen now to learn:
How to build a career that bridges advocacy and strategy
The keys to leading mission-driven communications at scale
How AI, data, and authenticity can coexist in modern PR
What this year’s PR Pro of the Year award truly represents
🔗 Follow & Connect:
Host: Brandi Sims, PhD, MBA | Brandinc PR
Guest: Dominic K. Hawkins | NAACP
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
Wicked 2 isn’t just a musical — it’s a masterclass in PR. In this episode, Brandi Sims, breaks down the spin, propaganda, image crafting, and crisis comms strategies happening behind the curtain in Oz. From Glinda’s perfectly packaged ‘good witch’ brand to the way Elphaba’s words are twisted into a villain narrative, this episode shows how Wicked mirrors real-world media manipulation and reputation battles. If you love PR, storytelling, or pop culture with a strategic twist, this is your new favorite episode. Plus: 5 actionable PR lessons you can use right now in your brand or business.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. Enroll Here. Psst, Black Friday sale for $200 off, use code BLKFDY.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
December isn’t a dead month for PR… it’s a strategic advantage.
In this episode, Dr. Brandi Sims breaks down what actually happens inside newsrooms during slow holiday cycles — and how PR pros and brands can use evergreen stories to land real visibility when competition is LOW.
We’re covering:
• Why journalists still need stories in December
• Evergreen holiday angles that ALWAYS get picked up
• What not to pitch this month
• How to position yourself as an easy “yes” during a slow cycle
• The December pitching strategy that makes your January stronger
If you’ve been wondering what to pitch — or if you should pitch at all — this episode is your roadmap.
Tune in and get your December PR strategy right.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Ready to stop guessing your PR strategy? The PR Playbook Bootcamp gives you Brandi’s complete step-by-step framework for building consistent media momentum. Enroll Here.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What if getting consistent media placements wasn’t luck—but a repeatable system built on data and storytelling?
On this episode of the Brandinc PR Podcast, host Brandi Sims chats with Noah Greenberg, Founder of Stacker, about how his platform helps PR firms generate thousands of high-impact placements at scale. We explore:
How Stacker flips traditional pitching on its head
The role of automation, AI, and narrative in modern earned media
Leadership hacks: calendar mapping, silent retreats, and running a high-growth company with clarity
What Noah will be sharing at PRSA ICON in Washington, D.C.
Connect with Noah & Stacker
👉 Visit Stacker: https://stacker.com
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What happens when transparency becomes more than a buzzword — but the backbone of how teams lead, grow, and win?
In this episode of The Brandinc PR Podcast, host Brandi Sims, PhD, MBA sits down with Natalie Alberta Dusey, the powerhouse Global Chief of Staff at Meet The People, to talk all things leadership, culture, and corporate transformation.
With more than 22 years of experience across strategy, compliance, and organizational growth, Natalie shares how she’s helping redefine what modern leadership looks like — from building transparent client relationships to creating cultures that actually last.
💬 What you’ll hear:
The real meaning of transparency in global organizations
How to scale company culture without losing your values
Leadership lessons from running teams across continents
Natalie’s mindset for staying relevant (and calm) in fast-changing industries
✨ Whether you’re an entrepreneur, executive, or creative leader, this conversation will challenge how you think about influence, integrity, and impact.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
Think you missed your chance to land holiday media? Not on my watch.
In this punchy short episode, I’m breaking down exactly what you can STILL pitch before the year wraps — yes, even if you haven’t sent a single holiday email yet.
You’ll learn:
✨ Why it’s not too late to pitch holiday stories
🎁 The 3 holiday angles media outlets are still saying YES to
🔥 How to stand out in a crowded season and avoid the “holiday noise”
Whether you’re a small business owner, coach, expert, or brand looking to boost visibility before 2026 hits — this episode gives you the holiday PR rescue plan you need.
And next week? I’m dropping something that will make pitching this season even easier — including real pitch angles + templates you can literally copy, paste, and send. Stay tuned. 👀
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
Are You Building Relationships—Or Just Pitching in Disguise?
Ever been invited on a podcast only to realize halfway through… it’s actually a sales pitch? 👀
In this quick solo episode, Brandi Sims breaks down the growing trend of performative relationship marketing—where collaborations feel more like conversions—and how it’s quietly hurting your brand reputation.
You’ll learn:
✨ The difference between genuine connection and disguised pitching
✨ Tools to help you build real trust (Dubsado, PodMatch, Descript, and more)
✨ Why “reputation over revenue” should be your 2025 brand mantra
If you’re ready to grow your influence without selling your soul online, this one’s for you.
🎧 Listen now and grab Brandi's Media Ready Checklist or The PR Playbook eBook for deeper strategies on building an authentic brand that converts.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What’s the real cost of telling the story?
In this powerful episode of The Brandinc PR Podcast, host Brandi Sims, Founder & CEO of Brandinc PR, sits down with sisters Chelsea Fuller and Takara Pierce, co-founders of Black Alder — a PR and narrative strategy firm leading conversations on equitable storytelling and trauma-informed media practices.
Together, they unpack their groundbreaking new report, The Cost of the Story: Journalists, Trauma, and the Communities Left Holding the Story — the first comprehensive study examining how covering traumatic events impacts both journalists and the communities they represent.
💬 Highlights from the report include:
Brandi, Chelsea, and Takara dive deep into how identity and lived experience shape the storytelling process, why newsroom culture must evolve, and what PR pros can do to foster care-centered partnerships with the media.
🎙 Tune in to learn:
📰 Read the full report:
https://www.blackalderlabs.org/the-cost-of-the-story
🌿 Learn more about Black Alder:
https://www.blackalderlabs.org
💼 Work with Brandinc PR:
https://brandincpr.com/contact
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
NEW: Mini-Course — Pitch Like A Pro
Learn how to build your PR foundation step-by-step with Brandi’s exclusive training. Includes templates, checklists, and insider strategies to confidently pitch your brand. Enroll Now.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and we’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
What does it take to thrive across Fortune 50 boardrooms, government offices, start-ups, and the classroom? In this episode of The Brandinc PR Podcast, host Brandi Sims sits down with communications veteran John James Nicoletti to unpack his 30+ year career journey. From leading high-stakes corporate communications to shaping the next generation of professionals, John shares powerful insights on adaptability, strategy, and why reinvention is the secret to long-term success.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
\Influencer marketing isn’t just hashtags and pretty posts — it’s strategy, relationships, and serious impact. 💥
In this episode of the Brandinc PR Podcast, host Brandi Sims (PR consultant, ForbesBLK Advisor, and founder of Brandinc PR) sits down with Sarah Boyd, CEO of The Digital Dept., to break down the business of influence.
We get into:
🔥 The biggest wins (and fails) Sarah’s seen in influencer marketing
🔥 How brands can stop chasing clout and start building real partnerships
🔥 What’s next for social, events, and AI in the influencer space
If you’re ready to stop guessing and start winning at influencer marketing, this episode is your blueprint.
🔗 Connect with Sarah & The Digital Dept.: www.thedigitaldept.com
🔗 Learn more about Brandinc PR: www.brandincpr.com
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
We did it—The Brandinc PR Podcast is officially ONE year old! 🎉
In this special anniversary episode, host Brandi Sims, Founder & CEO of Brandinc PR, reflects on the past year of powerful conversations, industry insights, and the behind-the-scenes lessons of running a podcast.
Brandi shares:
The standout guest moments and big takeaways from Year One
What producing the podcast has taught her about PR, storytelling, and community
Heartfelt shoutouts to the guests, listeners, and team who made this milestone possible
A sneak peek at what’s coming in Year Two—bigger guests, new formats, and ways YOU can join the conversation
Whether you’ve been tuning in since day one or this is your first listen, thank you for being part of the journey. Here’s to building bold stories worth telling—and many more years to come!
👉 Don’t forget to share your favorite episode on social and tag Brandi to celebrate together.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
AI is everywhere in content creation—but here’s the catch: audiences still crave authenticity. In this episode, Brandi Sims breaks down the truth about Authenticity vs. AI in Content Creation. From viral fails to smart ways AI can support (not replace) your voice, we explore how to keep your storytelling real while using the latest tools.
✨ Expect bold insights, practical strategies, and a few surprising truths about what your audience actually wants. Whether you’re a PR pro, entrepreneur, or creator—this is your guide to blending human connection with digital innovation.
In this powerful episode of the Brandinc PR Podcast, host Brandi Sims sits down with renowned media coach, brand strategist, and on-camera expert Alison Deyette. With a client roster that includes NBA and NFL athletes, Meta, Planned Parenthood, and A-list brands like Amazon and Nintendo, Alison has spent over two decades helping individuals show up powerfully—in front of the camera, on stage, and in the boardroom.
Together, we explore:
How to master media interviews and public speaking with confidence
Common blind spots in communication—and how to fix them
Tips for athletes, executives, and creatives to craft their signature story
What it really means to be authentic in your message
The secret to commanding attention in today’s noisy media landscape
Whether you're preparing for your first TV appearance or refining your brand message, this episode is your behind-the-scenes guide to showing up like a pro.
🎧 Tune in, take notes, and learn how to speak with clarity, ease, and impact.
—
✨ Don’t forget to follow the Brandinc PR Podcast and leave us a review if you loved this episode.
🔗 Connect with Alison Deyette at www.alisondeyette.com or on Instagram @alisondeyette.
What does it really take to stand out in a crowded health and wellness market? James Garland, Director of Marketing for Pure Thera RX, joins me to spill the secrets behind scaling a supplement company from humble garage beginnings to a multi-million-dollar powerhouse.
In this episode, we talk about:
The marketing moves that cut through the noise in a saturated industry
How to build real consumer trust that lasts
Storytelling strategies that drive revenue (not just likes)
The future of supplement marketing and the trends you can’t afford to ignore
💊 Special for our listeners: Visit PureThera.com and use promo code BrandiPR15 at checkout.
💡 Follow me on Instagram @brandincpr and subscribe for more behind-the-scenes brand-building conversations.
Tyla’s debut EP didn’t hit the Billboard 200—and the internet wasted no time calling it a flop. But here’s the twist: she’s streaming millions globally and crushing Afrobeats charts. So why didn’t that momentum land in the U.S.?
In this episode, I’m breaking down the rollout missteps, how her own comments fueled the backlash, and what PR moves could’ve changed the narrative. Plus, we’ll talk about why so many viral stars—from TikTok sensations to Grammy winners—struggle to convert hype into long-term chart success.
If you’ve ever wondered why virality doesn’t always equal visibility in the U.S., this is your episode.
When American Eagle tapped Sydney Sweeney for their 'Great Jeans/Great Genes' campaign, they probably expected buzz—not backlash. Instead, the internet lit up with accusations of dog-whistle messaging, political spin, and a full-on culture war over… jeans.
In this episode, I’m unpacking the PR playbook behind the chaos: what American Eagle got right, why Sydney Sweeney’s silence was strategic, and what this whole moment says about branding in a world where every ad can go viral for the wrong reasons.
Whether you’re a PR pro, brand strategist, or just here for the pop culture tea, this is one denim debate you won’t want to miss.
When is the right time to start public relations for your startup? And what if you’re trying to break into the U.S. market from abroad?
In this episode, host Brandi Sims sits down with Scott Rosenblum, President and Founder of LEVEL PR, to unpack one of the most misunderstood elements of startup success: PR timing. With over 20 years in tech PR and a niche focus on B2B and fintech startups, Scott shares when founders should hit “go” on media strategy—and when it’s smarter to hit pause.
🔹 Learn how to identify the signals that your startup is PR-ready
🔹 Discover why international companies face unique hurdles in U.S. media
🔹 Get Scott’s top tips for long-term visibility vs. short-term noise
Whether you’re pre-seed, Series A, or scaling globally—this episode will change how you think about public relations.
✨ Connect with Scott at www.levelpr.co
🎙️ Follow Brandi and the show @brandincpr
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).
In this episode, Brandi Sims sits down with award-winning psychologist, TEDx speaker, and full-blown branding powerhouse, Dr. Charmain Jackman, to talk all things visibility, voice, and values.
From pivoting out of a career as a school psychologist to launching her company InnoPsych during the pandemic, Dr. Jackman breaks down how she turned her brand into a movement—one rooted in mental health equity, entrepreneurship, and authentic storytelling.
We dive into her debut book, The Black Therapist’s Guide to Private Practice and Entrepreneurship, what it really means to “brand your VOICE,” and how BIPOC mental health leaders can show up without selling out.
Plus: How to partner with national campaigns without losing cultural nuance, the media wins that matter, and what PR pros can learn from therapists who know how to read a room.
🎧 Listen in, take notes, and get inspired to build your brand with purpose and power.
RESOURCES + LINKS
Get Brandi’s AI-Powered Tool For Pitching Media Right Here.
Revamp Your Business Foundation with Our Exact Automation Tool That Streamlines Our Communications From Prospects to Media Bookings in Minutes. Start For Free.
Sign Up for Our Free Weekly Newsletter & Get Insights From Brandi Bi-Weekly On All Things Brand Strategy, PR, Business Trends + More.
Drop Us A Review and We’ll Send You Our 5 Things You Must Have to Be A Media Magnet FREE (Value $297).