How This Is DeLaCruz Is Flipping the Script on Live Music Storytelling

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The Brandinc PR Podcast

Brandinc PR

55 episodes

6 days ago

The Brandinc PR Podcast is your go-to source for insights and strategies from top entrepreneurs, business leaders, and industry experts. Hosted by Brandi Sims, this podcast dives into real-world success stories, actionable tips, and the latest trends to help you grow your brand and business. Whether you’re an entrepreneur, a business professional, or just passionate about making an impact, each episode offers valuable takeaways to fuel your success.

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How This Is DeLaCruz Is Flipping the Script on Live Music Storytelling

The Brandinc PR Podcast

1 hour 3 minutes 54 seconds

4 months ago

How This Is DeLaCruz Is Flipping the Script on Live Music Storytelling

Who really makes the magic happen on tour? Spoiler alert: it’s not just the people on stage.

In this episode of the Brandinc PR Podcast, host Brandi Sims chats with the creator of This Is DeLaCruz, the media platform and YouTube channel giving long-overdue flowers to the touring crew—the front-of-house engineers, techs, and tour managers powering the world’s biggest shows.

We dive into how they built a niche brand from scratch using organic storytelling, real-deal credibility, and strategic partnerships with major names like Guitar Center and Insta360. Plus: how they’re amplifying female professionals through Women on Tour, what it really takes to align with sponsors without selling out, and the unfiltered truth about growing a platform while staying true to your voice.