Ellipse and Racecourse Media Group partnered to bring more data and analysis to horse racing broadcasts back in 2023, and 18 months on the pair are changing the face of the sport on the likes of ITV and Racing TV. The Broadcast Sport Podcast speaks to Ellipse’s lead editorial analyst, Page Fuller, about how this has been accomplished, and what could be next for data analytics in horse racing coverage. Fuller, who was a professional jockey herself before joining Ellipse after retirement, ​explains how the company has aimed to add depth to horse racing on TV, and educate fans further on the sport.  She also discusses which types of data have been most successful in making the jump to TV on ITV and Racing TV, and how Ellipse will be aiming to develop the area going forwards.