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Robbie Spargo of Little Dot Studios lays out the 5 Trends he believes are reshaping digital sports content production and distribution, including big changes in the licencing of sports rights, the rise of YouTube and other social platforms, the growing influence and relevance of content creators, and the future of brand partnerships in sport.
Spargo explains each trend and backs it up with well researched evidence, and then provides several lessons for traditional sports broadcasters and content makers and sports rights holders to help them stay relevant and ahead of the game in 2026.
This podcast episode was recorded live at the Broadcast Sport Summit 2025, which was held at The Emiates Stadium in London in November.
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Has the Sports Doc Boom Peaked? Fatigue VS Demand
From Drive to Survive to Sunderland ‘Til I Die, the sports doc boom reshaped how audiences connect with teams, athletes, and the drama behind the scenes. But as streamers scale back, formats become more familiar, and fan fatigue creeps in, has the golden era of the sports documentary run its course?
This podcast episode, recorded live at the Broadcast Sport Summit 2025, which was held in November at The Emirates, asks whether we’ve hit peak doc, or if the genre is simply evolving.
What does this shift mean for broadcasters, producers and sports organisations who’ve come to rely on behind-the-scenes access as a storytelling goldmine? Is the audience still there, or are they craving something fresher, more authentic, or more immersive?
Speakers:
Lucy Cutler, Creative Director - FilmNova
Rick Murray, CEO - Workerbee
John McKenna, CEO - Noah Media Group
Claire McArdle, Co-CEO - CMG Productions
Chair: Rachel Stringer, Sports Presenter
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Hear from Rosie Galligan, England & Saracens Rugby Player & World Cup Champion with the Red Roses; Maisie Adam, Comedian & women's football podcaster; Louise Gwilliam, Talent Director - Crowd Network; Ben Robinson, Lead Consultant - Two Circles; and Holly Flatley, Head of Broadcast - Premier Padel as they talk about the rise and commercial power of women's sport.
This podcast is a recording of a speaker session at the Broadcast Sport Summit, held at The Emirates, London on 12 November 2025.
It was moderated by Nicole Holliday, Sports & Entertainment Presenter, and looked at what women’s sport should focus on to continue its growth story.
Is an alternative path emerging, where it doesn’t follow in the footsteps of men’s competitions and rely on large broadcast rights deals, but instead looks to a mix of sponsorship, enhanced digital strategies and more to make its own route?
Find out in this episode of the Broadcast Sport Podcast.
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For the latest episode of the Broadcast Sport podcast, Broadcast Sport editorial director Jake Bickerton is joined by Appear VP, tech and innovation, Ian Wagdin, to talk about what Appear does and how it’s working to simplify future workflows for sports production.
The company provides a range of products (the X20, X10 and X5) that take camera feeds from location and transfer them to remote production hubs securely, reliably and with very low latency. These also provide content distribution workflows, for satellite replacement.
Appear’s clients range from top-tier sports for its X20, which works with a huge number of camera feeds, to lower tier-sports with its X5, which provides the same reliability and workflows of tier one sports to more modest setups.
The company also enables software-based workflows, for on-prem or cloud compute, through its VX software.
In this podcast, Wagdin clearly explains Appear’s range of products and solutions for sports production, whether hardware, software-defined or hybrid workflows. He also talks about the sustainable nature of the way Appear works and manufactures its products.
The podcast is a useful overview of the company’s tech innovations in sports production and broadcasting, what they mean for the industry, and what’s next for Appear.
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In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to Matchroom’s Boxing CEO Frank Smith and Multi Sport CEO Emily Frazer.
Recorded shortly after the release of Box To Box-produced Netflix documentary The Greatest Showmen on the business and its leaders Barry and Eddie Hearn, the pair discuss the show’s impact, Matchroom’s content strategy across its various sporting properties, and what it will be looking at in the future.
They also give insight into the future of pay-per-view in boxing, how running your own D2C platform can lead to benefits outside of direct subscriptions, and more.
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In this episode of the Broadcast Sport Podcast, co-founder of creative agency Formidable Pete Gibbons assess the recent FIFA Club World Cup from a content perspective.
Gibbons, who has a long history working in production across the US and UK, looks at the impact of empty seats in stadiums, the growing football fandom in across the Atlantic and more on what was the largest men’s tournament of the summer.
Encompassing both broadcast and branded content, he looks at where the tournament succeeded and failed, teasing out lessons to be learned for next year’s World Cup hosted across the US, Canada and Mexico, and for creating content that appeals to US audiences.
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Ellipse and Racecourse Media Group partnered to bring more data and analysis to horse racing broadcasts back in 2023, and 18 months on the pair are changing the face of the sport on the likes of ITV and Racing TV.
The Broadcast Sport Podcast speaks to Ellipse’s lead editorial analyst, Page Fuller, about how this has been accomplished, and what could be next for data analytics in horse racing coverage. Fuller, who was a professional jockey herself before joining Ellipse after retirement, explains how the company has aimed to add depth to horse racing on TV, and educate fans further on the sport.
She also discusses which types of data have been most successful in making the jump to TV on ITV and Racing TV, and how Ellipse will be aiming to develop the area going forwards.
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In this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to LadBible Group lead producer Connor Suckling about how it approaches making content for YouTube and other platforms that brings in viewers as well as brand support.
Suckling works across LadBible brand SportBible’s various shows, and has key insight into how it approaches creating new formats, sourcing talent, the various social video platforms, and more.
Among the productions that Suckling mentions in the episode are its Snack Wars series in partnership with Uber Eats that debuted around the men’s Euros in 2024, as well as its Find The Fake Fan series that launched in the same year.
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For this episode of the Broadcast Sport Podcast, senior reporter Max Miller speaks to the managing director of the relaunched Netball Super League, Claire Nelson.
Nelson reveals how the league is aiming to turn a high participation sport into a high viewership one, with a complete restructure and expanded Sky Sports rights deal aiming to bring new fans to the sport.
She discusses what was behind the major changes to the competition, how Sky approached them to show more matches, and how the Netball Super League hopes to grow the followings of its athletes.
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In this episode of the Broadcast Sport Podcast, we speak traveled to Premiership Rugby’s offices to speak to CEO Simon Massie-Taylor and chief growth officer Rob Calder about how the competition has grown its audience through the last few years.
Coming from hard times during the pandemic, including some clubs going out of business, the league has built back to acheive record viewing figures over the Christmas period, and 30% growth in viewership year-on-year.
Massie-Taylor and Calder spoke to Broadcast Sport senior reporter Max Miller about how a mix of distribution tweaks, a focus on approaching the season as a whole, and more have led to this improvement.
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This week's Broadcast Sport podcast is the complete recording of the 'How to Benefit from the Growing Influence of Women's Sport' panel discussion at the Broadcast Sport Summit 2024, held at The Emirates Stadium in November 2024.
Speakers:
Chair: Tammy Parlour MBE, Co-founder & CEO - Women's Sport Trust
Women's sport has continued to grow over the past 12 months, but how can this growth be sustained? What can broadcasters and rights holders do to help women's sport build on the success of the past few years in terms of its presentation and drawing larger audiences? Find out all this and more in this insightful live discussion.
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This episode is a recording of the 'Turn Challenges into Opportunities as Sports Broadcasting Evolves' panel discussion at the Broadcast Sport Summit held at The Emirates, London, in November.
Streaming, social media and the proliferation of mobile devices have turned sports broadcasting on its head.
Sports producers and broadcasters now output across a huge range of platforms – linear TV; OTT services; a plethora of social media platforms including YouTube, TikTok, Twitter/X, LinkedIn, Snap, Facebook, Instagram and more; D2C platforms; in-stadia screens – and each requires bespoke content and delivery formats.
It's daunting and ever evolving, but each new way to reach fans on the platforms they use the most is an opportunity to grow your audience and returns.
These opportunities are discussed in detail during this session.
Speakers:
James Clement, SVP Tech and Operations, IMG
Dominique Cutts, Chief Content Officer, Aurora
Ben Gallop, head of digital and commissioning, BBC Sport
Kahlen Macaulay, senior manager, international sports partnerships, Snapchat
Chair: Jake Bickerton, editorial director, Broadcast Sport
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Jason Bell talks to fellow TV presenter Rachel Stringer at the recent Broadcast Sport Summit, which was held at The Emirates, London on 13 November 2024.
Bell reveals in entertaining detail how he moved from a career as a successful NFL player to quickly becoming the face of the NFL in the UK.
The hugely popular presenter brings a great energy and knowledge to his TV coverage of the sport.
Bell is also well known to the UK audience through his appearance on Strictly Come Dancing, which he also talks about here.
He also discusses how he believes the NFL will continue to grow in popularity in the UK during 2025.
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Senior reporter Max Miller speaks to Stak COO, and co-host of the Football Ramble and The Luke & Pete Show, Luke Moore, about the current state of the podcast industry and where it could go next.
Moore also gives his advice on how to create successful podcasts, how Stak approaches the market, and what the BBC's move to commercialise its audio content could mean for independent companies.
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England Netball chief commercial officer Mark Foster talks to Broadcast Sport editorial director Jake Bickerton about the federations new broadcast rights deal with Sky Sports and the BBC, which sees one live match a week across the regular season of the Netball Super League (NSL) streamed on BBC iPlayer and on the BBC Sport website and app.
Another live match will be broadcast on Sky Sports’s YouTube channel. The season opener, semi-finals and grand final will all be shown both on linear TV through Sky Sports.
Matches will also be made available on the global netball OTT platform, Netball Pass. This consolidates games from the three major domestic netball leagues around the world in one platform.
As well as its recent rights deals, which focused on the value of a mixed rights portfolio including pay-TV, free-to-air and an OTT D2C platform, Foster talks about the role of athlete-led social content in helping attract a new audience to netball, and the value of the data and insights in driving and growing audience engagement.
He also explains what highlights packages are most appealing to fans of the game, and how these are distributed to fans.
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This episode of the Broadcast Sport Podcast sees Broadcast Sport senior reporter Max Miller speak to Olympic Broadcasting Services CEO Yiannis Exarchos about the upcoming Paris 2024 Olympic Games.
Exarchos reveals how the host broadcaster will be promoting women’s sport, as well as women within sport broadcasting, in an effort to reflect the gender parity on the field for 2024. Broadcast Sport also spoke to Mary Byrne, editor-in-chief of Olympics.com and the Olympics Channel about how the IOC’s content will be aim to do the same last month.
Among OBS’ initiatives is boosting the number of women in its technical hubs, and a scheme for young people to take paid roles in the broadcast of the Games.
In addition, Exarchos speaks about some of the technical innovations that will be in use for the Games, which include a virtualised OB van, broadcasting through the cloud, and more. He spoke about the AI technologies that will be used at the IOC’s AI Agenda event this month, which you can read about here.
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For this edition of the Broadcast Sport Podcast, senior reporter Max Miller spoke with ECB head of digital and content for The Hundred, Rob Johnson, Little Dot strategy director for sport and brand, Fiona Wood, and Dizplai commercial director Peter Cassidy.
The trio all played key roles in turning The Hundred’s 2024 digital draft into a digital first production. The draft took place at The Shard on 20 March, streaming live to YouTube and TikTok and drawing over 100,000 viewers.
The ECB and Little Dot reveal the strategy and production that went into the move to digital, in which graphics provided by Dizplai played a key part. The trio speak about how the broadcast was planned and executed, with tips on how to appeal to online audiences and tailor streams to younger audiences.
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