Welcome back to The Business Besties Club Podcast - the go-to space for ambitious business owners who want real talk, practical inspiration, and a whole lot of support.
In this final episode of the year, host Katie Clayton sits down with powerhouse entrepreneur Kelly Riddington, the incredible founder behind Heaven Sent and Nero Bianco, two thriving brands built from passion, grit, and a fearless willingness to reinvent when life demands it.
Kelly’s story is one every small business owner needs to hear.
From launching her first beauty business at just 20, to navigating multiple salon moves and expansions, to facing the heartbreak and loss of control during lockdown, Kelly opens up about the moments that shaped her as an entrepreneur, including the mental toll of 2020 and how she rebuilt herself and her business from the ground up.
Out of that challenging season came something extraordinary: Nero Bianco, the luxury home fragrance brand that started as a kitchen table side hustle and has now grown into a stunning store and workshop space in Lichfield. Kelly shares the whole journey, from wax melts in the kitchen to a fully-fledged brand with a devoted community.
This episode is packed with honesty, heart, and the kind of behind-the-scenes lessons you only learn by living them. Kelly talks about the pressure of fast renovations, the unwavering support of her family, the emotional decision to close one of her long-running salons, and what it really takes to juggle two growing businesses while staying true to your values.
It’s a powerful conversation about resilience, reinvention, and trusting your instincts, even when the path ahead feels uncertain.
🎧 Tune in for an inspiring, uplifting episode full of real stories, actionable wisdom, and the reminder that every setback can spark something beautiful.
Connect with Katie on Instagram: @katieclaytonmarketing
Connect with Kelly on Instagram: @heavensentlichfield @nerobianco or visit www.nerobianco.co.uk
Welcome back to The Business Besties Club Podcast - the go-to space for ambitious business owners who want real talk, practical strategies, and a whole lot of support.
In this packed episode, host Katie Clayton sits down with Michelin-starred chef and entrepreneur, Tom Shepherd, for an unforgettable conversation about ambition, resilience, and what it really takes to turn your passion into a thriving business.
Tom, the award-winning owner of Upstairs by Tom Shepherd, Staffordshire’s first and only Michelin-starred restaurant, shares his journey from life as an employed chef to taking the leap and building his own restaurant and brand from the ground up.
Along the way, he opens up about the highs and lows of entrepreneurship - from cooking his famous Cow Pie for Prince William, to being welcomed into James Martin’s family, hosting his own restaurant at Royal Ascot, and even the moment he made an incredible £46,000 in just 30 minutes when Upstairs bookings first opened.
It’s an incredible story of courage, creativity, and belief, and a reminder that success doesn’t come without risk, heart, and a few wild adventures along the way.
🎧 Tune in for a powerful episode full of inspiration, honest insights, and behind-the-scenes stories from one of the UK’s most exciting culinary talents - who, at such a young age, is only just getting started!
Connect with Katie on Instagram: @katieclaytonmarketing
Connect with Tom on Instagram: @cheftomshepherd
Welcome back to The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration.
In this uplifting episode of The Business Besties Club, host Katie Clayton chats with Florence Moore, founder of FloFit, about the power of authenticity, empowerment, and community in women’s health and wellness.
Flo shares her journey from personal transformation to building a thriving fitness and wellness brand that celebrates compassion over competition. Together, they explore the realities of motherhood, entrepreneurship, and finding balance between business, family, and self-care.
This episode is for every woman who’s ever felt the pressure to do it all. It is an important reminder that true wellness starts with connection, confidence, and being unapologetically yourself.
🎧 Tune in for an honest conversation about empowerment, motherhood, and the strength found in community.
Connect with Katie on Instagram: @katieclaytonmarketing
Connect with Flo on Instagram: @flofit_healthandwellness
Welcome back to The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration.
What can small businesses learn from a five-time Marketer of the Year who’s led some of the UK’s most iconic brands?
In this inspiring episode of The Business Besties Club, Katie sits down with Pete Markey, former Chief Marketing Officer at Boots, with an impressive career spanning senior leadership roles at TSB, Aviva, the Post Office, and beyond.
Pete has been recognised repeatedly as one of the UK’s top marketing leaders, but what sets him apart is his down-to-earth approach, passion for mentorship, and belief that marketing should make a real difference—not just for brands, but for people.
We dive into:
How Pete worked his way up from the ground floor to CMO
The timeless marketing principles every business (big or small) should master
Building confidence and strategy when you’re growing your brand
Why leadership and diversity matter more than ever in business today
Whether you’re a start-up founder, a growing small business, or just love honest conversations about leadership and marketing, this episode is packed with wisdom, humour, and practical advice you can put into action today.
Hit play to hear what big-brand brilliance can teach small business owners—and why marketing success starts with knowing your customer and believing in yourself.
Connect with Pete:
Instagram: petemarkeycmo
TikTok: pete.markey.cmo
Welcome back to The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration.
In this episode, Katie sits down with the amazing mother-daughter duo, Sarah and Lois Hobbs, to chat all things business, family, and navigating challenges with heart. Together, they run a thriving business in the giftware industry, and their journey is nothing short of inspiring.
Sarah shares how she started in giftware back in 2001 and how self-employment gave her the freedom and flexibility she craved. Lois opens up about the power of an ADHD and dyslexia diagnosis, and how understanding her learning style changed everything.
They dive into:
- What it’s really like running a family business
- How the pandemic changed buying habits and shaped their strategy
- The power of authenticity in sales and client relationships
- Navigating learning differences in life and business
- Why trade shows still matter, and how they build trust
If you value genuine connections, family support, and honest conversations about self-employment and personal growth, this episode is for you. So grab your favourite drink, hit play, and join the club, because every entrepreneur needs a business bestie!
Connect with Katie: @katieclaytonmarketing
Connect with Sarah and Lois: @hobbsagencies
Welcome to the very first episode of The Business Besties Club: the podcast where real, unfiltered conversations meet business strategy and inspiration.
In this episode, Katie sits down with the incredible Danielle, founder of Dermatouch Aesthetics, a clinic that’s all about enhancing natural beauty and helping clients feel their absolute best.
Danielle’s journey is one of resilience, heart, and hustle. From navigating university and an unexpected pregnancy to balancing motherhood with nurse training, Danielle has faced it all and come out stronger. Now, she’s built a thriving aesthetics business doing what she loves.
They chat about:
Her bold leap from nursing to full-time entrepreneurship
The realities of starting a business while raising a family
Why passion and persistence matter more than a perfect plan
If you're a small business owner, side hustler, or dream chaser, you’re going to love this one. So grab your coffee, hit play, and join the club. Because every entrepreneur needs a business bestie!
Connect with Danielle: @dermatouch.aesthetics
Connect with Katie: @katieclaytonmarketing