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The Business Case For Women's Sports
Caroline Fitzgerald
179 episodes
2 days ago
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
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Sports
Business
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All content for The Business Case For Women's Sports is the property of Caroline Fitzgerald and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.
Show more...
Sports
Business
Episodes (20/179)
The Business Case For Women's Sports
Ep. #177 Digging Into STN Digital & Zoomph’s 2025 WNBA Social Rankings & Insights Report, ft. David Brickley
In episode #177 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with David Brickley, CEO & Founder of STN Digital to dig into the organization’s brand-new WNBA Social Rankings & Insights Report created in partnership with Zoomph.
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2 days ago
24 minutes 7 seconds

The Business Case For Women's Sports
Ep. #176 How 3XBA Is Building The Future Of 3x3 Women’s Basketball, ft. Alanna McDonald
In episode #176 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Alanna McDonald, Co-founder and President of 3XBA, which is the premier women’s 3x3 basketball tour and youth development pipeline in the U.S.
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1 week ago
34 minutes 36 seconds

The Business Case For Women's Sports
Ep. #175 How Hudl Is Using Tech To Grow Women’s Sports, ft. Michelle Henry
In episode #175 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Michelle Henry, the Senior Vice President of Product at Hudl – a global sports technology company primarily used by sports teams to record, analyze, and share video of games and practices.
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3 weeks ago
17 minutes 50 seconds

The Business Case For Women's Sports
Ep. #174 How USTA Coaching Is Building a New Era of Tennis Coaching, ft. Megan Rose
In episode #174 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Rose, the Managing Director and Head of Business Development Operations at USTA Coaching.
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1 month ago
22 minutes 48 seconds

The Business Case For Women's Sports
Ep. #173 How the Women’s Sport Trust Is Building A More Visible, Viable, And Unstoppable Future For Women’s Sports, ft. Tammy Parlour
In episode #173 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Tammy Parlour, the CEO and co-founder of the Women’s Sport Trust, which is a pioneering UK charity that has been driving systemic change in women’s sports since 2012.
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1 month ago
26 minutes 30 seconds

The Business Case For Women's Sports
Ep. #172 The Story Behind Wilson’s Partnership With Caitlin Clark, ft. Julia Muscarello & Haley Reines
In episode #172 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Julia Muscarello & Haley Reines from Wilson Sporting Goods – two of the leaders behind the creation of Caitlin Clark’s signature basketball line.
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1 month ago
32 minutes 29 seconds

The Business Case For Women's Sports
Ep. #171 The State Of Indiana Is On A Mission To Build The Future Of Women’s Sports, ft. Sarah Myer
In episode #171 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sarah Myer, the Chief of Staff & Strategy at the Indiana Sports Corp (ISC), which is Indiana’s sports commission.
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1 month ago
32 minutes 28 seconds

The Business Case For Women's Sports
Ep. #170 New Data From CrowdIQ Quantifies Behaviors Of Female Sports Fans, ft. Rachel Goodger & Katherine Rowe
In episode #170 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Rachel Goodger, Chief Revenue Officer, and Katherine Rowe, VP of Client Strategy & Insights at CrowdIQ, which is a data intelligence company using computer vision to analyze who’s in the stands at sporting events.
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1 month ago
31 minutes 34 seconds

The Business Case For Women's Sports
Ep. #169 Why Pinterest Chose The New York Liberty For Its First-Ever Sports Partnership, ft. Sara Pollack
In episode #169 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes Sara Pollack, the Vice President and Global Head of Consumer Marketing at Pinterest to talk about the brand's new partnership with the New York Liberty.
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1 month ago
32 minutes 18 seconds

The Business Case For Women's Sports
Ep. #168 Checking In On The Tour De France Femmes Avec Zwift & The Growth Of Women’s Cycling, ft. Kate Veronneau
In episode #168 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline welcomes back Kate Veronneau, Director of Women’s Strategy at Zwift and one of the driving forces behind the Tour de France Femmes avec Zwift.
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1 month ago
25 minutes 21 seconds

The Business Case For Women's Sports
Ep. #167 The Story Behind The Athletes Unlimited Softball League, ft. Allie Kleva
In episode #167 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Allie Kleva, Chief Growth Officer at Athletes Unlimited.
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2 months ago
30 minutes 44 seconds

The Business Case For Women's Sports
Ep. #166 Jordan Robinson Talks Covering Women’s Basketball & The Business Of Women’s Sports, ft. Jordan Robinson
In episode #166 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jordan Robinson – acclaimed women’s basketball journalist, analyst, reporter, and host of The Women’s Hoop Show and She’s Got Next on Audacy.
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2 months ago
33 minutes 31 seconds

The Business Case For Women's Sports
Ep. #165 How “A Bar of Their Own” is Fueling The Women’s Sports Bar Movement, ft. Jillian Hiscock
In episode #165 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Jillian Hiscock, the founder of A Bar of Their Own in Minneapolis, which is one of the first dedicated women’s sports bars in the world.
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2 months ago
35 minutes 56 seconds

The Business Case For Women's Sports
Ep. #164 Ushering In A New Era At The Women’s Sports Foundation, ft. Meg Rushton
In episode #164 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Meg Rushton, the first-ever Chief Communications Officer at the Women’s Sports Foundation.
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2 months ago
23 minutes 51 seconds

The Business Case For Women's Sports
Ep. #163 Checking In On Ally’s Game-Changing Commitment To Women’s Sports, ft. Stephanie Marciano
In episode #163 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Stephanie Marciano, Ally’s Head of Brand & Sports Marketing.
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2 months ago
21 minutes 30 seconds

The Business Case For Women's Sports
Ep. #162 How The WPSL Pro Is Aiming To Close The Gap Between College And Pro Women’s Soccer ft. Megan Oglesby
In episode #162 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Megan Oglesby, an investor and board member of WPSL Pro, which is a forthcoming sanctioned Division II women’s professional soccer league.
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3 months ago
29 minutes 45 seconds

The Business Case For Women's Sports
Ep. #161 Inside Publicis Media’s Bold Bet On Women’s Sports, ft. Talia Raviv
In episode #161 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Talia Raviv, the Global CEO of Publicis Media, and the leader of the team behind the newly launched “Women’s Sports Connect.”
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3 months ago
34 minutes 6 seconds

The Business Case For Women's Sports
Ep. #160 How The Gainbridge Super League Is Taking Women’s Soccer To The Next Level, ft. Mike Nichols & Amanda Vandervort
In episode #160 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Amanda Vandervort, the President of the Gainbridge Super League (formerly known as the USL Super League), and Mike Nichols, the Chief of Sponsorship Strategy & Activation at Group 1001, parent company of Gainbridge
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3 months ago
27 minutes 52 seconds

The Business Case For Women's Sports
Ep. #159 How Tipt Ventures Is Reimagining The Sports Economy by Centering Women, ft. Fielding Kidd Jamieson
In episode #159 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Fielding Kidd Jamieson, Co-Founder & Managing Partner at Tipt Ventures, which is an investment platform grounded in the thesis that women will be a driving force in the transformation of sports.
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4 months ago
33 minutes 18 seconds

The Business Case For Women's Sports
Ep. #158 The Story Behind TOGETHXR And “Everyone Watches Women’s Sports”, ft. Paula Hughes & Sarah Bergstrom
In episode #158 of 🎙️The Business Case For Women’s Sports, presented by Ally, Caroline sits down with Paula Hughes & Sarah Bergstrom, two of the key leaders at TOGETHXR.
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4 months ago
40 minutes 1 second

The Business Case For Women's Sports
Welcome to the GOALS podcast, The Business Case For Women's Sports, presented by Ally, where we explore every corner of the women’s sports industry from the field to the front office. Hosted by Caroline Fitzgerald, this podcast features interviews with leaders in women's sports that dig into topics like data insights, marketing strategies, and sponsorship deals. We believe that it’s good business to invest in women’s sports, and our #GOAL is to prove it.