In this video, we explore the concept of average transaction value and its importance as a sales lever to maximize profits. We'll discuss various strategies including upselling, cross-selling, and bundling to increase the value of each transaction. Real-world examples like fast food add-ons, online shopping suggestions, and in-store practices illustrate how these techniques work. We'll also cover the significance of downselling to capture revenue even from customers who might otherwise leave without purchasing. Additionally, discover how to use bundling to mask the value of individual items and implement loss leaders to drive additional sales. Learn why increasing transaction value requires consistent effort and how marginal improvements can lead to substantial revenue growth over time.
Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting
I delve into the concepts of productization and servitization and how they can transform your go-to-market strategy. Learn how to create a model that ensures continuous customer engagement and recurring revenue, much like the systems used by successful companies such as Dollar Shave Club. Understand the benefits of predictable income, improved business operations, and enhanced customer relationships. Practical examples and strategies are provided for integrating recurring revenue components into your business, ultimately leading to higher profit margins and better scalability. Stay tuned for more insights in our next video in the series.
Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting
In this video, we discuss marketing for repeat business, highlighting why retaining existing customers is crucial. We explore different tactics, such as loyalty programs, tailored communication, and network activation, which encourage customers to return. Real-life examples illustrate how personalized marketing can drive continuous engagement and create new opportunities. Learn about leveraging CRM systems to organize customer data and follow-up efficiently. We also discuss maintaining a constant presence through content and ensuring value in every customer interaction to boost long-term business relationships.
Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting
In this lesson, we delve into the importance of customer loyalty and how it drives profitability in business. Learn about different types of customers - A, B, and C classes - and discover effective methods to build and maintain loyalty. From providing exceptional customer service and implementing reward systems to leveraging brand entanglement and solving problems effectively, this video offers practical insights and strategies for creating loyal customers who continually support your business.
Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting
Networking events are full of selfish intent, facades, fleeting interactions and protracted conversations. I hardly ever feel like I'm talking to a real person. They are usually promoted as know like and trust environments because everyone is told that it is the case. But hearing someone say the same thing for 1 minute and 30 seconds every week doesn't make me feel like I know them because all I hear is the same pitch. It doesn't make me feel as though I like them because they have adopted a persona for networking that is not the real them and I don't feel as though I trust them because there is no reason to.Traditional networking is broken. Let's change it up.Join the free Relevate Community and get in dept guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.au
In this video, join the conversation with Anil Patel, the founder of Virtual Manager, as he shares his entrepreneurial journey. Discover what it takes to grow a successful business, get funding, go global, and tackle challenges along the way. Anil provides valuable insights from his own experiences, including fundraising strategies, the importance of choosing the right business partners, handling investor relationships, and the intricacies of international expansion. He also sheds light on the significance of having a strong support network and maintaining robust relationships in business. Whether you're an aspiring entrepreneur or a seasoned business owner, this video offers practical advice and real-world examples to inspire and guide you on your path to success.00:00 Introduction and Guest Introduction01:28 Industry Challenges and Initial Funding02:53 Raising Capital and Business Growth04:40 Equity and Investor Relations06:27 Investor Dynamics and Share Types07:56 Building Relationships with Investors09:17 Challenges with Investors and Founders12:16 Legal Agreements and Co-Founder Dynamics13:56 Importance of Alignment and Communication28:03 Planning for the Future28:11 The Role of Titles in Business29:03 Choosing the Right Investors30:02 The Importance of Networking32:35 Cultural Differences in Business35:24 Expanding to Global Markets36:52 Challenges and Learnings47:34 The Value of Support Networks51:22 Final Thoughts and AdviceJoin Anil and I in the the Relevate Community Uplevel program. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.au/uplevelWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting
What are people going to do?What jobs are at riskWhat you can do nowDo we put humans out to pasture?Here are some steps you can consider:Assess Your Transferable SkillsBegin by taking stock of the skills you already have that can be transferred to a new role or industry. Highlight that skills like project management, communication, and problem-solving are in high demand and can be applied across various fields.Explore New Career Paths in Growing FieldsEmerging sectors where AI is less likely to take over completely, like healthcare, mental health services, education, and skilled trades. Specific roles that are expected to grow, such as data analysis, UX design, sustainability consulting, and wellness coaching.Practical Steps to Start a BusinessFor those interested in entrepreneurship, outline the first steps to validate a business idea. Consider market research, defining a target audience, and testing demand through small-scale pilots or side hustles. This can be a great approach to “test the waters” without a huge upfront commitment.Take Advantage of Online LearningUpskill in practical areas through online courses, focusing on platforms like LinkedIn Learning, Coursera, Udemy and RELEVATE. Courses in high-demand skills—data analysis, digital marketing, coding basics, and project management—that will add value in a tech-forward economy.Network with Industry ProfessionalsJoining online industry groups and attending virtual or in-person meetups for sectors You’re interested in. Networking not only helps with insight into different fields but also opens up opportunities for referrals and mentorship.Consider Freelancing as a Transition StrategyFor those considering self-employment but not ready to leap full-time, freelancing can be a low-risk way to transition. Platforms like Upwork, Fiverr, and LinkedIn ProFinder offer ways to gain experience, build a client base, and establish credibility before fully committing to self-employment.Build a Financial Safety NetBuilding up savings or having a financial backup plan before making a big career shift or starting a business. Having three to six months’ worth of expenses saved can make the transition less stressful.Use AI Tools to Increase EfficiencyLeverage that sucker haha For those starting new ventures or shifting roles, suggest leveraging AI tools to automate time-consuming tasks (e.g., social media scheduling, content generation, basic customer service) so you can focus on high-value activities.Create a Clear Career Pivot PlanSet a realistic timeline and actionable steps for their career change, including milestones like completing training, making industry contacts, or updating your LinkedIn profile and CV to reflect your new direction.Leverage Side Hustles to Test ViabilityFor those interested in a business, side hustles can serve as a test run. Start out with a manageable number of clients or projects, keeping it small and scalable while gaining insight and skills. Test and experiment!Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.au#relevatecommunity #relevate #avoncollis
Welcome back to the Relevate Video Training series! In this module, we delve into sales conversion rates and provide actionable tips on how to improve them. Learn the essentials of increasing your sales effectiveness from understanding the sales process, the significance of having a pipeline, the impact of marketing on conversion rates, to practical methods such as abandoned cart emails, follow-ups, and de-risking purchases. We'll also discuss the importance of creating an efficient sales process, the role of CRM systems, and how to train your sales teams. This comprehensive guide is designed to help you optimize each step of your sales process and improve your overall conversion rates. Don't miss out on these valuable insights!
I speak with Jeremiah, an Infusionsoft partner manager that I worked with back in the early days of my CRM career. We chat about how to make sales feel less like selling and more like collaborating.
To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.
Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm
In this episode, we dive into the crucial role of effective communication in improving your sales process and overall business success. We explore how clear and simple communication can enhance your conversion rates, the importance of building rapport and trust with clients, and the impact of cultural nuances and body language. Learn about reflective feedback and continual yes psychology, and discover why personalized, multi-channel interactions can lead to better results. Join us as we uncover how to communicate effectively, answer client questions authentically, and create a trustworthy sales environment.
Join the Relevate Community and our Digital Accelerator membership. Get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting
In this video course, we dive deep into the art of selling, focusing on the importance of questioning in the sales process. The video emphasizes how asking the right questions can uncover customer problems and sales levers, making the sales process more consultative and impactful. We explore methods to build confidence in customers, effectively handle objections, and ensure you're speaking directly to decision-makers. Key concepts like BANT (Budget, Authority, Need, and Timeline), understanding buyer roles, and the significance of reflective listening are discussed. This lesson is packed with strategies to help salespeople guide customers toward making informed decisions. Stay tuned for more lessons!
Join the Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology. Join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auChoose the right software for your business with the Relevate Directory: https://directory.relevate.com.au We help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness #avoncollis #relevatecommunity #relevateconsulting
In this episode of the Business Octopus podcast, host Avon sits down with Tom Moore, founder of With You With Me, a company that secured $40 million in funding and expanded to seven countries. Now a part-owner of a New York investment bank, Tom opens up about his incredible journey, the challenges he faced transitioning from the military to business, and his current mission to change the entrepreneurial landscape. From deep personal reflections to insightful strategic discussions, this episode covers it all. Listen in to learn from Tom's experiences and get inspired by his relentless drive.00:00 Introduction to Tom Moore's Journey03:04 Challenges and Reflections on Leadership04:42 Transition from Military to Business10:26 Building and Scaling a Business18:36 Navigating Business Relationships and Trust28:18 Facing the Challenges of Business28:49 Dealing with Difficult Conversations29:09 The Struggles of Hiring and Managing People29:43 Navigating Legal and Administrative Hurdles30:22 The Importance of Courage in Entrepreneurship31:00 Reimagining Investment and Capital Flow31:48 The Flaws in Current Entrepreneurial Ecosystems33:44 The Reality of Being an Entrepreneurial Investor34:56 The Need for a New Entrepreneurial Paradigm36:47 The Complexity of Entrepreneurial Challenges40:32 The Importance of Encouragement and Patience46:02 Reflections on Entrepreneurial Partnerships48:10 Future Visions and Strategic ConnectionsYour network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back.There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster. Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery#tommoore  @FounderCounterpart #counterparts #veteranownedbusiness #withyouwithme #tuckercapital  @TuckerCapital #avoncollis #relevateconsulting #relevatecommunity #foundersstory #goglobal #counterpartsOS
In lesson 14, we dive deep into understanding and improving conversion rates, a vital metric for any business. The lesson covers the definition of conversion rates, the emotional aspects of purchasing, and strategies to enhance these rates both online and offline. Key tactics include following up with customers, addressing buyer's remorse, using open-ended questions, handling objections effectively, and using role-playing to train sales teams. The importance of qualifying leads early and having a streamlined, measurable process is also emphasized to ensure better sales performance and higher conversion rates.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
In lesson 13, we delve into the intricacies of advertising and public relations (PR). The lesson emphasizes the differences between paid advertising and PR, explaining how advertising builds audience awareness and addresses customer problems. It explores various advertising mediums beyond social media, such as billboards and magazines, and highlights the importance of targeted, sustained campaigns. We discuss market penetration, testing ad variations, and optimizing click paths for conversions. The video also looks at the potential of PR to achieve marketing goals without direct payment by leveraging guest appearances, media connections, and business awards to build credibility and awareness.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
We explore the fundamentals of relationship marketing, focusing on building deep connections with individual clients and referral partners rather than appealing to the masses. Discover effective networking strategies, learn to ask for referrals strategically, and understand the motivations behind different networking events. Embrace the 'go giver' mentality to cultivate long-term, robust referral networks that drive trust and business growth. Enhance your ability to close deals by leveraging strong relationships and strategic networking.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
Are you a hippie or a farmer? Be careful what you wish for when planting the seeds of growth, you then need to be able to handle the growth. Tune in to the Business Octopus livestream, where I talk about all things sales, marketing and technology.To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm
In this episode, we delve into the essentials of direct marketing and effective strategies to optimize customer engagement and value. Learn how to activate targeted audiences through ads, newsletters, and flyers, transforming them into loyal customers. We'll explore the benefits of using CRM databases, the pros and cons of warm vs. cold lists, and the critical balance between marketing costs and customer lifetime value. Additionally, discover scalable customer service tactics, A/B testing, and personalized marketing efforts that drive profitable growth. Build meaningful relationships with your audience and enhance your marketing ROI with these actionable insights.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
If you are stuck on the tools and can’t get your head above the every day tasks to actually steer your business then this podcast is for you. Today I am joined today by Lloyd Thompson from Virtual Doo, Lloyd is a director of operations as a service that helps entrepreneurs and business leaders to be more efficient with their operations and make the space to be strategic.
To grow fast you need systems that can handle scale so that the wheels don't fall off when you get to speed. Improve team communications, follow up faster, measure success and double down on what works.
Get the Free checklist - 10 Signs You Need a CRM: https://cart.relevate.com.au/10-signs-you-need-a-crm
Dive deep into mastering lead generation and website optimization with this comprehensive guide. Learn the essentials of a fast-loading homepage, targeted landing pages, and effective call-to-actions (CTAs). Discover the PASSA framework for compelling website copywriting and the importance of minimizing clutter. Understand the pivotal role of online forms, live triggers, and effective data collection in engaging potential customers. Explore strategies for leveraging user-generated content, creating authentic content through live videos, and maintaining a balanced approach to marketing. Gain insights on converting social media audiences to owned platforms, and utilize analytics tools to refine user experience for sustainable growth and stronger customer relationships.
Join the free Relevate Community and get in depth guides, tips, tricks and tutorials on how to grow your business with digital skills and technology: https://community.relevate.com.auOr join our Digital Accelerator membership and take your business to the next level: https://join.relevate.com.auWe help business owners find software tools, tips and tricks to help them get their life back. We delve into the deeper concepts of gaining a strategic advantage. For example using knowledge management to empower your staff and free up more high level headspace rather than constantly chasing your tail.#veteran #relevate #crm #digitaltransformation #erp #mrp #projectmanagement #software #implementation #veteranowned #infantry #veteranownedbusiness
In this podcast / livestream, I speak with Ross Keating on the importance of keeping sales human. Ross is a CRM specialist who has helped companies 2X or 3X their sales by using the right strategies, processes and systems. The Business Octopus is a podcast that talks about sales, marketing and technology. We interview industry professionals to help educate you on how to grow and scale your business. You can also join the Relevate Community which is our Digital Business Accelerator https://join.relevate.com.au
Your network is your net worth. Everyone tells you that you need to do it but nobody tells you how to do it. You go to traditional networking events and get pitchslapped left right and centre. It feels yuck and you don't want to go back.
There is a better way. Thinking strategically about your network can be more impactful. Connect with stakeholders, find new opportunities, build partnerships. Whatever it is you want to do, having a network will help you get there faster.
Get the free guide on building your network rather than just going through the motions. Download the free guide here: https://cart.relevate.com.au/networking-mastery