In this glossary-style episode, we unpack the hidden patterns of “revenue malpractice” that quietly drain private clinics of profit and patient outcomes. We walk through a series of core concepts and give real-world examples from front desks, physio clinics, dentists, and hospitals, including: The Leaky Bucket – pouring money into marketing while patients fall out of the funnelFront of House Empty Desk – unanswered phones vs. a true revenue mindsetAdmin Fog – why a constantly busy front desk ...
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In this glossary-style episode, we unpack the hidden patterns of “revenue malpractice” that quietly drain private clinics of profit and patient outcomes. We walk through a series of core concepts and give real-world examples from front desks, physio clinics, dentists, and hospitals, including: The Leaky Bucket – pouring money into marketing while patients fall out of the funnelFront of House Empty Desk – unanswered phones vs. a true revenue mindsetAdmin Fog – why a constantly busy front desk ...
Clinic Sales Desk: Front Desk vs Sales, from £1m to £5m
The Business of a Clinic (BOAC)
28 minutes
2 months ago
Clinic Sales Desk: Front Desk vs Sales, from £1m to £5m
Reception can’t run your pipeline. Episode 04 defines a Clinic Sales Desk — the dedicated function for converting enquiries, taking deposits, and re-engaging lapsed patients. We cover ownership of revenue, why “sales” in healthcare is patient guidance, and a practical framework to grow from £1.2m to £5m without adding headcount prematurely. Show notes (bullet highlights) Sales Desk vs Front Desk: Separate functions; sales = conversion, deposits, show-up rate, and recall.Ownership: Revenue is ...
The Business of a Clinic (BOAC)
In this glossary-style episode, we unpack the hidden patterns of “revenue malpractice” that quietly drain private clinics of profit and patient outcomes. We walk through a series of core concepts and give real-world examples from front desks, physio clinics, dentists, and hospitals, including: The Leaky Bucket – pouring money into marketing while patients fall out of the funnelFront of House Empty Desk – unanswered phones vs. a true revenue mindsetAdmin Fog – why a constantly busy front desk ...
