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The Business of Beautiful Spaces Podcast for Interior Designers
Laura Thornton, Interior Designer
152 episodes
2 days ago
Send us a text Laura breaks down why most designers do not have a pricing problem, they have a scope and structure problem. She walks through practical strategies to increase profitability at your current rates, including tightening and clarifying your scope, reclaiming billable hours you are already working, streamlining your process for efficiency, and shifting from selling hours to selling outcomes and expertise. She also walks you through a powerful breakdown of what your hourly rate actu...
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Entrepreneurship
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All content for The Business of Beautiful Spaces Podcast for Interior Designers is the property of Laura Thornton, Interior Designer and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Send us a text Laura breaks down why most designers do not have a pricing problem, they have a scope and structure problem. She walks through practical strategies to increase profitability at your current rates, including tightening and clarifying your scope, reclaiming billable hours you are already working, streamlining your process for efficiency, and shifting from selling hours to selling outcomes and expertise. She also walks you through a powerful breakdown of what your hourly rate actu...
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Entrepreneurship
Business
Episodes (20/152)
The Business of Beautiful Spaces Podcast for Interior Designers
150 - Let's Talk About my Favourite Books and Podcasts for 2025
Send us a text In this fun, high value CEO-style episode, Laura shares her favourite business books, podcasts and AI tools that are shaping her strategy and success in 2025. Why business books matter for designers How the right books can reshape the way you think, market, lead and sellHow to turn book insights into systems you use dailyHow AI can help implement the concepts instantlyBook #1: Building a StoryBrand 2.0 by Donald Miller Why StoryBrand is the clearest messaging framework fo...
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2 weeks ago
20 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
149- Let's Talk About our Year in Review
Send us a text Laura walks you through a guided audit of your year: your numbers, your systems, your clients, your values, and your big-picture goals for 2026 and beyond. If you have been feeling the impact of tariffs, market shifts, rising costs, or overwhelm, this episode will help you turn reflection into strategy. Your books and your numbers Revenue: What came in, from which services, and which projects were truly profitableExpenses: Where your money actually went and where the bleeds are...
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3 weeks ago
26 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
148. Let's Talk Designing for Energy & Well-Being: Holistic Interiors with Gala Magrina
Send us a text Gala Magrina — holistic interior designer; host of Going Beyond Spaces with Gala; creator of the Beyond Spaces methodology and a six-week online course for designers. Gala traces her path from visual merchandising at Diesel to a holistic design practice rooted in meditation, modern feng shui, WELL, and Vastu. We unpack yin vs. yang rooms, the five elements in everyday selections, why science is finally catching up to ancient building wisdom, and how wellness real estate and cli...
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4 weeks ago
32 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
147. Let's Talk Shoot with Strategy - Turning Project Photos into Pipeline
Send us a text This week on The Business of Beautiful Spaces, Laura sits down with Charleston-based photographer Candice Brook, whose work behind the lens has helped countless designers turn their finished projects into powerful marketing assets. Candice shares what really goes into a strategic photoshoot — one that not only captures the beauty of a space but also builds visibility, fuels your PR efforts, and drives business growth long after install day. Together, Laura and Candice dive into...
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1 month ago
35 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
146. Let's Talk Big Leaps, Big Nerves- Investing in your Business with Casey FitzGerald
Send us a text Every designer knows that uneasy, nauseous feeling that shows up right before a big leap—the one that makes you question your sanity and your business plan. In this episode, Laura sits down with designer Casey FitzGerald to talk about what it really feels like to invest in growth when it’s uncomfortable… and why that “sick feeling” might actually be your best sign of progress. Laura and Casey dive into: Taking big, scary steps in your marketing and business investmentsWhy you c...
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1 month ago
40 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
145- Let's Talk about Getting the word out! - How to develop a network that loves to refer you
Send us a text If you’ve ever wondered how to keep your project pipeline full without constantly posting on social media or dropping thousands on ads, this episode is for you. I’m joined by the powerhouse behind Designer Oasis—Kate Bendewald. Kate is a former commercial designer who left the corporate grind to build a design business on her own terms. Within her first year, she scaled to six figures entirelythrough word-of-mouth. No big budget, no trust fund—just clarity, confidence, and a ne...
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1 month ago
41 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
144 - Let's Talk About How Interior Designers Can Use AI to Grow Smarter, Not Harder with Matt Kantor
Send us a text AI isn’t just for big tech companies, it’s quickly becoming one of the most powerful tools for creative businesses, including interior design firms. But with all the hype, it can be hard to know what’s real, what’s useful, and how to actually apply AI in your day-to-day practice. In this episode of The Business of Beautiful Spaces, I’m joined by AI innovator and strategist Matt Kantor, who has spent decades helping businesses use AI to create measurable results. Together, we cu...
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1 month ago
48 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
143- Let's Talk About How To Use Your Photography in More Ways in Your Design Business
Send us a text Let’s talk about photography—not just taking it, but actually using it to move the needle in your design business. In today’s episode of The Business of Beautiful Spaces, I’m joined by Lauren Anderson, founder of Sen Creative and a pro at helping interior designers turn beautiful images into strategic business tools. Lauren’s here to show us how to go beyond the portfolio—how to use your photos to build authority, boost visibility, and truly connect with your ideal clients. If ...
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2 months ago
29 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
142. Let's Talk About Big Impact, Small Budgets, Marketing Tools to Build Authority.
Send us a text In this episode, Christine and I dig into how you can build authority and visibility in your business—even if your marketing budget is limited. She shares practical frameworks, mindset shifts, and tactical tools to help you get seen, heard, and trusted in your field. Key topics include: Christine’s journey: from broadcast journalist to Expert Authority CoachThe power of authentic visibility and how vulnerability can strengthen your brandHow to pick the right platforms (podcasti...
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2 months ago
47 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
141 - Let's Talk about SEO with Julia Bocchese
Send us a text If you’re tired of chasing clients on social media and want your dream clients to come to you, this episode is going to shift the way you think about marketing. I’m joined by Julia Bocchese, an SEO and Pinterest strategist who works with creative entrepreneurs to get their businesses found through powerful organic search tools. Julia breaks down what SEO really is (spoiler: it’s not as technical or intimidating as it sounds!) and how Pinterest can be your secret weapon for long...
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2 months ago
30 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
140 - Let's Talk About Planning to Age in Place
Send us a text In this episode, I’m joined by the incredibly talented Marcy Sagel, founder and principal of MSA Interiors. Since launching her firm in 2004, Marcy has led her team with a strong belief in collaboration—partnering with developers, architects, and builders to create spaces that are both beautiful and deeply functional. With a portfolio that spans multifamily housing to healthcare environments, Marcy shares how design becomes a powerful tool for transformation, connection, and la...
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2 months ago
32 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
139 - Let's Talk About, Stop Undervaluing Our Industry: Building Wealth and Changing the Standards of Interior Design
Send us a text Too often, interior designers fall into the trap of undervaluing themselves and, by extension, our entire industry. In today’s episode of The Business of Beautiful Spaces, I’m opening up about why it’s time to change that narrative—because we aren’t just creating beautiful spaces, we’re building businesses that deserve respect, profitability, and longevity. I’ll share a personal story about the moment I chose design over law school—and how even my father, a successful high-end ...
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3 months ago
14 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
138. Let's Talk about Business Mentorship and Business Coaching
Send us a text Entrepreneurship in interior design is exciting but let’s be real, it can also feel overwhelming and lonely. The truth is, you don’t have to figure it all out by yourself. In this episode, Laura Thornton shares why mentorship and community are essential for building a thriving design business and how they can help you skip years of trial and error. Laura dives into: ✨ The real perks of mentorship, speed, accountability, perspective, and confidence ✨ Why entrepreneurship can fee...
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3 months ago
18 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
137. Let's Talk About Building Wealth in Your Business with The Profit Academy for Interior Designers
Send us a text If you’ve ever second guessed your pricing, shaved hours off an invoice, or wondered how other designers confidently charge what they’re worth, you’re not alone. In this special episode of The Business of Beautiful Spaces, I’m pulling back the curtain on Profit Academy for Interior Designers, my 6-week online course designed to help you master the financial side of your design business. But this isn’t just about pricing. It’s about building a business that not only pays you a s...
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3 months ago
11 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
136 - Let's Talk About the Challenges of Running an Interior Design Business, From Start-Up to Profitability with Suzanne Robson
Send us a text From Start-Up to Profitability with Suzanne Robson In this replay episode, Laura sits down with interior designer Suzanne Robson, one of the very first students of The Profit Academy for Interior Designers. Together, they dive into the real challenges of launching and running an interior design business—from navigating pricing to setting boundaries with clients—and how Susan was able to build a profitable practice right from the start. You’ll hear Suzanne's perspective as a bra...
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3 months ago
38 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
135- Let's Talk about the Importance of Contracts in your Interior Design Business with Lawyer Erica Canas
Send us a text Today, we’re talking about one of the most important yet often overlooked aspects of running a design business: contracts. I’m thrilled to have Erica Canas, Esq., a Florida licensed attorney and interior design enthusiast, join us for this important conversation. Erica is the founder of ID Law Shop, where she creates “best-practices” legal templates specifically for interior designers and architects. Her journey began when she couldn’t find legal templates that were actually ta...
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3 months ago
46 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
134- Part 4: Let's Talk Profit Strategies, Follow the Profits, Not all Projects are Sexy
Send us a text Welcome to the grand finale of our four-part Profitable Design Series with Laura Thornton! In this essential episode, Laura helps you shift from just designing beautiful spaces to designing a truly profitable business. Learn why reviewing your numbers regularly is more important than any brand board—and how to spot what’s really working for your bottom line, even if it’s not the “sexiest” project in your portfolio. Discover how small, simple jobs can sometimes pay more than tho...
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4 months ago
11 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
133. Part 3: Let's Talk Profit Strategies, Efficiency Gains, They Belong to You.
Send us a text Welcome to Part Three of our special four-part series on building a profitable interior design business with Laura Thornton! In this episode, Laura brings together everything you’ve learned so far—understanding your numbers, tracking your time, and getting lean on spending—and reveals how to turn efficiency into profit that’s yours to keep. If you’ve invested in your systems, process, and team, you deserve to be rewarded. Laura shows you how efficiency and smart procurement are...
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4 months ago
16 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
132 - Let's Talk Money Matters with a Financial Therapist
Send us a text In this episode of The Business of Beautiful Spaces, Laura Thornton sits down with financial therapist Aseel El-Baba to dive deep into the hidden challenges creatives and designers face around money, self-worth, and pricing. Aseel shares her inspiring personal journey from growing up in Lebanon and immigrating to Canada, to becoming a Bay Street financial advisor, and ultimately shifting to a holistic practice as a financial therapist. Through her story and expertise, Aseel rev...
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4 months ago
43 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
131. Part 2: Let's Talk About Profit Strategies, Time is Money, Literally
Send us a text Welcome back to The Business of Beautiful Spaces! This is Part 2 of our special four-part series on building a profitable interior design business with Laura Thornton. In this episode, Laura shares why tracking your time is one of the smartest—yet most underused—profit strategies for designers. From eye-opening stories about flat fees gone sideways to actionable tips on building better habits, Laura breaks down how understanding where your time really goes can transform both yo...
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4 months ago
22 minutes

The Business of Beautiful Spaces Podcast for Interior Designers
Send us a text Laura breaks down why most designers do not have a pricing problem, they have a scope and structure problem. She walks through practical strategies to increase profitability at your current rates, including tightening and clarifying your scope, reclaiming billable hours you are already working, streamlining your process for efficiency, and shifting from selling hours to selling outcomes and expertise. She also walks you through a powerful breakdown of what your hourly rate actu...