Welcome to The Business of Games Podcast, brought to you by Xsolla. In this episode, hosts Chris Hewish and Lia Ballentine close out the year with a special look back at 2025 and a forward look at the trends that will define 2026. Instead of a single topic, this one pulls together voices from across the games ecosystem, from studios to platforms to service partners: Arron Goolsbey (COO, Mythical Games)David Kim (Publishing & Marketing Leader, Web3 Advisor)Jenny Xu (Founder & CEO, Talo...
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Welcome to The Business of Games Podcast, brought to you by Xsolla. In this episode, hosts Chris Hewish and Lia Ballentine close out the year with a special look back at 2025 and a forward look at the trends that will define 2026. Instead of a single topic, this one pulls together voices from across the games ecosystem, from studios to platforms to service partners: Arron Goolsbey (COO, Mythical Games)David Kim (Publishing & Marketing Leader, Web3 Advisor)Jenny Xu (Founder & CEO, Talo...
The discovery engine: data, platforms, and what comes next — featuring AppsFlyer’s Brian Murphy
The Business of Games
50 minutes
5 months ago
The discovery engine: data, platforms, and what comes next — featuring AppsFlyer’s Brian Murphy
Discovery isn’t just a marketing challenge. It’s the foundation of the entire business of games. In our most expansive Xsolla Conversations episode yet, Brian Murphy, Head of Gaming and Go-To-Market at AppsFlyer, joins host Lia Ballentine to unpack how discovery has evolved in a post-IDFA, privacy-first world and why the smartest studios are treating it as a full-lifecycle strategy, not just a launch tactic. Brian shares: What broke with iOS 14 and how developers are adaptingHow creative te...
The Business of Games
Welcome to The Business of Games Podcast, brought to you by Xsolla. In this episode, hosts Chris Hewish and Lia Ballentine close out the year with a special look back at 2025 and a forward look at the trends that will define 2026. Instead of a single topic, this one pulls together voices from across the games ecosystem, from studios to platforms to service partners: Arron Goolsbey (COO, Mythical Games)David Kim (Publishing & Marketing Leader, Web3 Advisor)Jenny Xu (Founder & CEO, Talo...
