IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor

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The Business of Influence

Style ID Africa

45 episodes

17 hours ago

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

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All content for The Business of Influence is the property of Style ID Africa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

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IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor | Unilever South Africa

The Business of Influence

12 minutes 35 seconds

1 day ago

IMC EPISODE 10: How Social Listening Drives Innovation with Tamryn Taylor | Unilever South Africa

In this IMC Series episode, we sit down with Tamryn Taylor, Head of Demand Creation, BWPC Unilever South Africa, to unpack how social listening has reshaped Unilever’s marketing strategy. With consumers constantly online, always informed, and increasingly vocal, the real competitive advantage is in listening, not just broadcasting.Tamryn shares how always-on listening uncovers cultural insights, inspires new product development, and allows brands to deliver solutions consumers didn’t even know they needed yet. If you’re building for relevance, not noise, this one’s essential.Watch, take notes, and rethink how you listen.Follow our guest: https://tr.ee/Cn2AjhFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing