Outdoor advertising is having its renaissance. In this IMC conversation, Nomzamo Moalusi, Primedia Marketing and Communications Manager, breaks down why billboards remain an unskippable touchpoint, how digital OOH drives real talkability, and why marketers need to think beyond “placement” and start designing cultural moments. From cost myths to data-backed performance, she unpacks why OOH is still a strategic powerhouse.Watch the full episode and level up your media thinking.Follow our guest: https://tr.ee/xCjJCDFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

In this IMC Series episode, we sit down with Tamryn Taylor, Head of Demand Creation, BWPC Unilever South Africa, to unpack how social listening has reshaped Unilever’s marketing strategy. With consumers constantly online, always informed, and increasingly vocal, the real competitive advantage is in listening, not just broadcasting.Tamryn shares how always-on listening uncovers cultural insights, inspires new product development, and allows brands to deliver solutions consumers didn’t even know they needed yet. If you’re building for relevance, not noise, this one’s essential.Watch, take notes, and rethink how you listen.Follow our guest: https://tr.ee/Cn2AjhFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing

In this IMC segment, we chat to Dean Oelschig, Founder of Halo Advertising, as he unpacks the philosophy behind creativity in marketing. He reminds us that creativity isn’t a science, it’s intuition, emotion and instinct working together to connect brands with people.Dean challenges marketers to focus less on themselves and more on the consumer, because when creativity is useful, beautiful, or entertaining, it doesn’t just sell, it sticks.Watch now to discover why the best ideas don’t come from data, but from daring to feel first and analyse later. Don’t just market, make people care.Follow our guest: https://tr.ee/nHXztmFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

Watch as we talk to Bridget Harpur, Head of Marketing at Volkswagen, about the unique challenges and triumphs of automotive marketing.

Bridget shares why recognising the C-suite's importance is fundamental to business success, it's not just about awards, it's about driving actual business results. She delves into the world of brand salience (being top-of-mind) and also offers brilliant insights into the influencer space for high-value, emotional products like cars.

Learn how brands are successfully shifting their focus from sharing what they are about to showing consumers how they fit into their daily lives.

In this IMC conversation, we sat down with Phathiswa Sefatswa, Brand Executive at Click Group, to unpack the real role marketing plays in shaping business outcomes today.Phathiswa reminds us that marketing is not the “supporting act,” it is the strategic engine that drives revenue, brand affinity, and long-term business growth. At its core, marketing is about consistency, clarity, and staying anchored to your brand’s true north.As the digital ecosystem continues to evolve at record speed, brands must learn to adapt intuitively. Despite new platforms and new formats, the fundamentals haven’t changed: people want to be seen, heard, understood, and invited into the narrative.Phathiswa also dives into the cultural and commercial power of people of influence. Influencer Marketing isn’t a trend; it’s a strategic lever for building community, shaping identity, and driving authentic product adoption. The real opportunity lies in collaboration: not “influencers vs. traditional media,” but an integrated ecosystem where both work together to move culture and business forward.Follow our guest: https://tr.ee/13y7CGFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #NextGenMarketing

In this episode of The Business of Influence IMC Series, we sat down with Zain Naidoo, Head of Digital & Social Marketing at Dis-Chem, to unpack the real power of marketing in driving consumer behaviour and brand loyalty.Zain shares how marketing continues to shape everyday decisions, from what we wear to what we drive and why every successful purchase begins long before a consumer walks into a store. He also discusses how Dis-Chem has evolved its approach to meet the needs of today’s diverse customer base, emphasising the importance of understanding audiences beyond the umbrella view.From shifting media channels to customer-first strategies, this episode reminds us that great marketing isn’t just about selling products, it’s about influencing culture, creating trust, and driving business growth.Watch the full episode to discover why at Dis-Chem, you don’t just shop, you buy more.Follow our guest: https://tr.ee/oBdsXyFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0

In this episode of The Founder’s Desk, Maishe gets candid about what it really takes to build, scale and sustain a business, starting with people. From hiring for growth to navigating a multi-generational workplace, this conversation unpacks the human side of entrepreneurship.Expect sharp insights, honest reflections and real talk about leadership, culture and the evolving world of work. The Founder’s Desk is where the minds behind Style ID Africa share what it means to lead in the ever-evolving creator economy.Subscribe for more conversations from The Founder’s Desk, where leadership meets lived experience.Follow our guest, Maishe Masigo: https://tr.ee/PkXFNfFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#FoundersDesk #TheBusinessOfInfluence #StyleIDApproved

In this episode of The Business of Influence, filmed at the IMC Conference, Khensani Nobanda, Group Executive of Marketing and Corporate Affairs at Nedbank, joins Leroy Marc to unpack what marketing truly means at the heart of a legacy brand.

From redefining competition beyond traditional banks to embracing content creators and AI-driven innovation, Khensani breaks down how marketing drives growth, purpose, and creativity within one of South Africa’s oldest financial institutions.

Discover how Nedbank balances creativity, data, technology, and sustainability to stay relevant in a digital-first economy and why the future of marketing is about trust, purpose, and letting the public co-create your brand story.

Watch the full conversation and join the dialogue on how marketing continues to evolve in the age of creativity, content, and community.

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In this week’s episode of The Founder’s Desk, Tami Ruschin sat down with Zandile Khulu, Client Service Lead at Style ID Africa, an industry force known for her sharp client intuition and people-first approach. Together, they unpack what it really means to understand clients beyond briefs, KPIs, and deliverables.From decoding client behaviour to building trust and navigating complex expectations, this conversation explores the art and empathy behind lasting partnerships in business.Whether you’re a marketer, founder, or creative leader, this episode offers practical insight into what it takes to keep clients not just happy but heard.Tune in, take notes, and share your thoughts in the comments.Subscribe for more conversations from The Founder’s Desk, where leadership meets lived experience.Follow our guest, Zandile Khulu: https://tr.ee/0wqu2qFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#FoundersDesk #TheBusinessOfInfluence #StyleIDApproved

In this episode of The Founder’s Desk, we sit down with Lindo Mkhize to unpack the art and grind of New Business Mining or as we like to call it, bringing home the bacon. From spotting the right opportunities to building trust with potential clients, Lindo shares what it really takes to grow the business pipeline in a fast-paced, ever-evolving industry. Expect sharp insights, a few hard truths, and plenty of gems for anyone trying to turn connections into contracts. If you’re in sales, strategy, or just hungry to level up your business acumen, this one’s for you.Don’t forget to subscribe for more conversations straight from The Founder’s Desk, where we get real about the business of influence.Follow our guest, Lindokuhle Mkhize: https://tr.ee/hVKu8RFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#FoundersDesk #TheBusinessOfInfluence #StyleIDApproved

Every great business starts with a strong foundation. But what does that foundation really look like? Join us for the very first episode of Foundations from the Founder's Desk, where CEO Tami pulls back the curtain on her own entrepreneurial journey. She shares the untold stories and hard-earned lessons behind her success. From navigating challenges to seizing opportunities, this episode is packed with the wisdom you need to build your own legacy.Follow Tami on:Instagram: https://www.instagram.com/tami_blend_ruschin/LinkedIn: https://www.linkedin.com/in/tami-ruschin/#FoundersDesk #Leadership #Entrepreneurship

In this episode of The Founder’s Desk, we sit down with Lindo Mkhize to unpack the art and grind of New Business Mining or as we like to call it, bringing home the bacon. From spotting the right opportunities to building trust with potential clients, Lindo shares what it really takes to grow the business pipeline in a fast-paced, ever-evolving industry. Expect sharp insights, a few hard truths, and plenty of gems for anyone trying to turn connections into contracts. If you’re in sales, strategy, or just hungry to level up your business acumen, this one’s for you.Don’t forget to subscribe for more conversations straight from The Founder’s Desk, where we get real about the business of influence.Follow our guest, Lindokuhle Mkhize: https://tr.ee/hVKu8RFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#FoundersDesk #TheBusinessOfInfluence #StyleIDApproved

In this episode of The Business of Influence, Melusi Mhlungu joins us to unpack one of the biggest shifts in modern marketing: people buy into people, not brands.From building trust through influencer partnerships to redefining how consumers connect with authenticity, Melusi shares his perspective on why human connection sits at the heart of every powerful brand story. Subscribe and stay tuned for more conversations shaping culture, commerce, and digital influence. Follow our guest @adverttownFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

What's truly bubbling under the surface of the marketing industry? 🤔

We asked Dale Hefer, CEO of the IMC, on The Business of Influence Podcast, and her answers were eye openers! In this powerful debut episode, we sit down with industry authority Dale Hefer to discuss the foundational principle of modern commerce: Marketing is Business.

Dale provides an unfiltered, C-Suite perspective on why marketing is no longer a cost centre but the primary engine for growth in this industry. Get ready to absorb strategic clarity on how top executives are leveraging influence, data, and cultural relevance to drive valuation and lead the market.

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Podcasting isn’t just audio; it’s a movement. In this episode of The Business of Influence, we sat down with Zimasa “Mooshtaffa” Vabaza, a dynamic media strategist and socio-political commentator, to explore how podcasts are shaping culture, sparking conversations, and giving rise to new forms of influence in South Africa.From monetisation and niche communities to authenticity vs. performance, Zimasa breaks down how creators are turning microphones into platforms for impact, insight, and clout. He also shares his journey building #SHSI, bite-sized videos that educate, provoke thought, and engage audiences across digital spaces.Whether you’re a creator, media professional, or just curious about the power of podcasting, this episode will inspire you to think differently about influence, storytelling, and the future of South African media.Subscribe and stay tuned for more conversations shaping culture, commerce, and digital influence.Follow our guest @Mooshtaffa Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

What happens when the corner office isn’t the dream anymore? In this episode of The Business of Influence, we sit down with Tank, a creative powerhouse who has lived both sides of the hustle — the corporate boardroom and the cultural frontlines.We unpack why today’s generation is rewriting the rules of success, choosing purpose, passion, and impact over traditional paychecks. From navigating career pivots to building work that feels meaningful, Tank shares raw insights into how influence, creativity, and entrepreneurship are shaping a new definition of success.If you’ve ever questioned whether the 9-to-5 grind is worth it or wondered how to align your career with what truly drives you, this episode is your blueprint for building a life that matters.Subscribe now for more stories on culture, influence, and the future of work.

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The creator economy is evolving at lightning speed, and in this new world, staying relevant isn’t optional; it’s survival. In this episode of The Business of Influence, Tami Ruschin dives into the hard truths and bold opportunities shaping the future of B2B talent. From navigating change to embracing new skills and mindsets, this conversation is not just about work; it’s about redefining how we show up, grow, and thrive in a creator-driven world.If you’re a marketer, creative, or entrepreneur looking to stay ahead of the curve, this episode is your blueprint for resilience and reinvention.Don’t just keep up. Lead the change. Subscribe for more conversations on the future of influence, culture, and business.Follow our guest @Tami RuschinFollow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#PivotOrPerish #CreatorEconomy #TheBusinessOfInfluence

Not every campaign is a win, but every flop comes with its own lesson. In this episode, we sit down with Brenda Ulay, who is a Global Social Media Manager, to unpack the campaigns that missed the mark and explore why they didn’t land as intended.From cultural missteps to strategy gaps, Brenda shares her global perspective on what brands and creators can learn from failure and how to bounce back smarter, sharper, and stronger.Tune in for an honest, respectful debrief on the campaigns that flopped, and the insights every marketer, creator and brand builder needs to know. Follow our guest Brenda Ulay: https://tr.ee/f7NuBF Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0

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A new era of beauty is unfolding, one where African excellence leads, innovates, and redefines the global narrative.

In this episode of The Business of Influence, we sit down with trailblazers Lisa and Kevin, two powerhouse South African founders transforming skin and hair culture through science, storytelling, and self-determination.

These are brands born from heritage, science, and an unwavering commitment to serve communities that have long been overlooked. From skincare that resonates with melanin-rich tones to haircare grounded in culture and chemistry, this is where impact meets influence.

These are the pioneers challenging Eurocentric standards, reshaping retail, and proving that local can be luxurious, and heritage can be high-tech.

If you’ve ever dreamed of building a beauty brand, or you're passionate about representation, innovation and legacy, this one’s for you.

The future of beauty is African. And it’s already here.

Subscribe to follow the movement and don’t forget to like, share, and join the conversation in the comments.

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How far are brands willing to go when culture demands more than aesthetics?In this episode, we sit down with Siba Matshikiza to explore what happens when cultural alignment becomes uncomfortable. From heritage-washing to the performative use of black and brown creators, Siba unpacks the fine line between visibility and social listening in the South African creator economy.Watch, reflect, and join the conversation.Don’t forget to subscribe and turn on notifications for more unfiltered insights from the intersection of creativity, culture, and commerce.Follow Us On:Instagram: https://tr.ee/9MFBqITikTok: https://tr.ee/F5wHS1LinkedIn: https://tr.ee/72U7z0#BOIPodcast #CreatorEconomy #BrandPurpose #CulturalCapital #StyleIDApproved