Watch as we talk to Bridget Harpur, Head of Marketing at Volkswagen, about the unique challenges and triumphs of automotive marketing.

Bridget shares why recognising the C-suite's importance is fundamental to business success, it's not just about awards, it's about driving actual business results. She delves into the world of brand salience (being top-of-mind) and also offers brilliant insights into the influencer space for high-value, emotional products like cars.

Learn how brands are successfully shifting their focus from sharing what they are about to showing consumers how they fit into their daily lives.