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The Business of Influence
Style ID Africa
45 episodes
17 hours ago
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.
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Marketing
Business
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All content for The Business of Influence is the property of Style ID Africa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.
Show more...
Marketing
Business
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IMC EPISODE 9:The Art of Making Brands Memorable with Dean Oelschig | Founder of Halo Advertising
The Business of Influence
16 minutes 10 seconds
1 day ago
IMC EPISODE 9:The Art of Making Brands Memorable with Dean Oelschig | Founder of Halo Advertising

In this IMC segment, we chat to Dean Oelschig, Founder of Halo Advertising, as he unpacks the philosophy behind creativity in marketing. He reminds us that creativity isn’t a science, it’s intuition, emotion and instinct working together to connect brands with people.Dean challenges marketers to focus less on themselves and more on the consumer, because when creativity is useful, beautiful, or entertaining, it doesn’t just sell, it sticks.Watch now to discover why the best ideas don’t come from data, but from daring to feel first and analyse later. Don’t just market, make people care.Follow our guest: https://tr.ee/nHXztmFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0#IMCxStyleID #StyleIDApproved #nextgenmarketing

The Business of Influence
Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.