IMC EPISODE 6: Marketing That Moves People with Zain Naidoo | Head of Digital Marketing at Dis-Chem

https://is1-ssl.mzstatic.com/image/thumb/Podcasts112/v4/1d/7e/80/1d7e80ec-5639-4d82-543d-9156c0744250/mza_3798825521183063056.jpg/600x600bb.jpg

The Business of Influence

Style ID Africa

45 episodes

17 hours ago

Welcome to the ultimate podcast for all things influencer marketing. Join our hosts, Style ID Africa Director Tami Ruschin and award winning influencer Leroy Marc, as they delve into the dynamic influencer landscape. Every week, we bring you engaging conversations with a diverse range of guests, including brand managers, influencers, content creators, PR and media experts, and entrepreneurs. With a finger on the pulse of the industry, we explore topics that matter, from social and digital media to online trends, monetisation strategies, new technologies, and the ever changing landscape.

Marketing

Business

RSS

All content for The Business of Influence is the property of Style ID Africa and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

https://d3t3ozftmdmh3i.cloudfront.net/staging/podcast_uploaded_nologo/38773289/38773289-1709677003833-8e8d3092d479a.jpg

IMC EPISODE 6: Marketing That Moves People with Zain Naidoo | Head of Digital Marketing at Dis-Chem

The Business of Influence

10 minutes 43 seconds

2 weeks ago

IMC EPISODE 6: Marketing That Moves People with Zain Naidoo | Head of Digital Marketing at Dis-Chem

In this episode of The Business of Influence IMC Series, we sat down with Zain Naidoo, Head of Digital & Social Marketing at Dis-Chem, to unpack the real power of marketing in driving consumer behaviour and brand loyalty.Zain shares how marketing continues to shape everyday decisions, from what we wear to what we drive and why every successful purchase begins long before a consumer walks into a store. He also discusses how Dis-Chem has evolved its approach to meet the needs of today’s diverse customer base, emphasising the importance of understanding audiences beyond the umbrella view.From shifting media channels to customer-first strategies, this episode reminds us that great marketing isn’t just about selling products, it’s about influencing culture, creating trust, and driving business growth.Watch the full episode to discover why at Dis-Chem, you don’t just shop, you buy more.Follow our guest: https://tr.ee/oBdsXyFollow Us On: Instagram: https://tr.ee/9MFBqI TikTok: https://tr.ee/F5wHS1 LinkedIn: https://tr.ee/72U7z0