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The Business of Stories with Susan Payton
Susan Payton
19 episodes
6 days ago
In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business of Stories, and used my simple storytelling frameworks in their content and marketing - to cut through the noise, communicate their value, build authority and create connection. If you struggle to get across who you are, what you help your clients do and why they should work with you – this podcast is for you. No matter what your life has looked like or what stage of business you are at, your stories are your greatest asset and, every week, I’ll show you how to find and share the ones that will do the ‘selling’ for you in your business, so you don’t have to! Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Download a free copy of The Business of Stories here: https://thebusinessofstories.com/freebook/ Grab The Storyteller’s Starter Pack here: https://thebusinessofstories.com/pack/
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All content for The Business of Stories with Susan Payton is the property of Susan Payton and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business of Stories, and used my simple storytelling frameworks in their content and marketing - to cut through the noise, communicate their value, build authority and create connection. If you struggle to get across who you are, what you help your clients do and why they should work with you – this podcast is for you. No matter what your life has looked like or what stage of business you are at, your stories are your greatest asset and, every week, I’ll show you how to find and share the ones that will do the ‘selling’ for you in your business, so you don’t have to! Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Download a free copy of The Business of Stories here: https://thebusinessofstories.com/freebook/ Grab The Storyteller’s Starter Pack here: https://thebusinessofstories.com/pack/
Show more...
Marketing
Arts,
Education,
Business,
Books,
How To
Episodes (19/19)
The Business of Stories with Susan Payton
Episode 18 - A Christmas Eve story - The gift of being seen
3 days ago
10 minutes 47 seconds

The Business of Stories with Susan Payton
Episode 17: How to turn your message into a movement
1 week ago
26 minutes 33 seconds

The Business of Stories with Susan Payton
Episode 16: Turning shame into strength - When you finally stop hiding
2 weeks ago
25 minutes 47 seconds

The Business of Stories with Susan Payton
Ep 15: When your story comes with a feeling of shame or failure
3 weeks ago
23 minutes 25 seconds

The Business of Stories with Susan Payton
Ep 14: What to do when your offer doesn’t sell - and how to build a business you love
1 month ago
20 minutes 52 seconds

The Business of Stories with Susan Payton
Ep 13: The secret ingredients that make your business irresistible
1 month ago
27 minutes 19 seconds

The Business of Stories with Susan Payton
Ep 12: The simple structure behind every great story - and how you can use it
1 month ago
23 minutes 35 seconds

The Business of Stories with Susan Payton
Ep 11: How to show up as the person your ideal client is searching for
1 month ago
22 minutes 19 seconds

The Business of Stories with Susan Payton
Ep 10: The Story You’re Telling Yourself - Is it serving you and your clients?
1 month ago
30 minutes 9 seconds

The Business of Stories with Susan Payton
Ep 09: Step #7 Your Sweet Spot - Where your stories align and magic happens
2 months ago
23 minutes 10 seconds

The Business of Stories with Susan Payton
Ep 08: Step #6 Your Value - If you don’t get this one right, no-one will buy!
2 months ago
26 minutes 24 seconds

The Business of Stories with Susan Payton
Ep 07: Step #5 Your People - How getting specific can transform your story and your success
2 months ago
22 minutes 27 seconds

The Business of Stories with Susan Payton
Ep 06: Step #4 Your Why - The story behind your why, and why your clients need to hear it
2 months ago
23 minutes 7 seconds

The Business of Stories with Susan Payton
Ep 05: Step #3 Your Customer Story - What you need to know about them
3 months ago
22 minutes 35 seconds

The Business of Stories with Susan Payton
Ep 04: Step #2 Your Business Story - How to stand out with the story only you can tell
3 months ago
22 minutes 37 seconds

The Business of Stories with Susan Payton
Ep 03: Step #1 Your Personal Story - Ordinary moments, extraordinary impact
3 months ago
22 minutes 10 seconds

The Business of Stories with Susan Payton
Ep 02: Where to find the stories that make your clients feel instantly connected to you
3 months ago
20 minutes 44 seconds

The Business of Stories with Susan Payton
Ep 01: How sharing my story changed my business - and life!
3 months ago
17 minutes 59 seconds

The Business of Stories with Susan Payton
TRAILER
4 months ago
1 minute 18 seconds

The Business of Stories with Susan Payton
In 2015, I shared my ‘very ordinary’ story with 1500 business owners and it totally changed my business - and my life. I went from struggling to be seen and heard, to having dream clients signing up to work with me. It blew my mind. I saw first-hand how sharing stories in business is not just essential; it’s a superpower! Since then, thousands of business owners have bought my book, The Business of Stories, and used my simple storytelling frameworks in their content and marketing - to cut through the noise, communicate their value, build authority and create connection. If you struggle to get across who you are, what you help your clients do and why they should work with you – this podcast is for you. No matter what your life has looked like or what stage of business you are at, your stories are your greatest asset and, every week, I’ll show you how to find and share the ones that will do the ‘selling’ for you in your business, so you don’t have to! Connect with Susan: Email: susan@thebusinessofstories.com LinkedIn: https://www.linkedin.com/in/susanpaytonuk/ Facebook: https://www.facebook.com/SusanPaytonUK/ Instagram: https://www.instagram.com/thebusinessofstories/ Download a free copy of The Business of Stories here: https://thebusinessofstories.com/freebook/ Grab The Storyteller’s Starter Pack here: https://thebusinessofstories.com/pack/