Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide.
In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success.
David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey.
New Episodes Every Thursday
Business Growth | Health Optimization | Wellness Insights
This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.
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with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide.
In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success.
David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey.
New Episodes Every Thursday
Business Growth | Health Optimization | Wellness Insights
This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.
#28 Why I Left Big Pharma for Boutique Fitness | Janeen McCormick
The Business of Wellness
52 minutes
1 week ago
#28 Why I Left Big Pharma for Boutique Fitness | Janeen McCormick
True physical resilience is built in the stabilizer muscles, the "unsung heroes" that protect the body during high-impact activities like skiing and mountain climbing. Janeen McCormick explains the unique "time under tension" philosophy of Btone Fitness, a workout designed to push beyond the "glass ceiling" of traditional Pilates. She highlights why functional movement is the ultimate cross-training tool for athletes and beginners alike.
Learn what Wharton Business School will never teach you! Sign up for the ANTI-MBA today: https://bit.ly/46vct60
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Connect with Janeen McCormick
Website: https://bit.ly/3MSEnTt
Instagram: https://bit.ly/49qsTzf
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Facebook: https://bit.ly/44GPZPu
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TikTok:https://bit.ly/49r4AkL
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LinkedIn: https://bit.ly/3MSw2z5
Timestamps
00:00 Intro
00:53 Early influences and entrepreneurial roots
02:46 Ivy League debate and alternative success paths
03:54 Youth sports, horses, and discipline
06:21 College choices and nursing pivot
08:21 ICU nursing to medical sales
09:26 Corporate life vs startups
11:15 Fitness, cycling, and lifestyle change
13:05 Btone Pilates origins and science
15:00 Importance of stabilizer muscles
18:15 Moving to Utah and studio location
20:43 Scaling the Btone franchise
22:00 Construction, SBA loans, and launch
24:06 Building community and studio culture
28:15 Hiring instructors and fitness careers
31:40 Balancing corporate work and entrepreneurship
33:32 Sobriety, health, and clarity
41:48 Market awareness and branding lessons
45:34 Vision for growth and expansion
48:08 Local partnerships and community impact
51:17 Connect with Janeen McCormick
Watch the “Business of Wellness Podcast” every Thursday at 8 AM EST on YouTube: https://bit.ly/3ZGK2yv
Connect with David Guttman
Website: https://bit.ly/4jclYvK
Instagram: https://bit.ly/4iARMe9
TikTok: https://bit.ly/3P19NVm
Facebook: https://bit.ly/49CQjQx
X: https://bit.ly/4gH28aR
LinkedIn: https://bit.ly/3Bx7Tc2
The Business of Wellness
Welcome to The Business of Wellness Podcast—where health, wellness, biohacking, and business collide.
In partnership with CryoCon, this podcast explores how entrepreneurs and business owners can integrate health and wellness strategies to thrive in life and business. We’re diving into the intersection between optimizing mental and physical performance and scaling your business for success.
David Guttman, a seasoned entrepreneur, invites guests from the world of wellness and business to share practical insights on elevating your health, boosting productivity, and creating a thriving business culture. Whether you’re looking to dive into biohacking or simply want to live a more balanced life while growing your business, this podcast will guide you on your journey.
New Episodes Every Thursday
Business Growth | Health Optimization | Wellness Insights
This is the podcast that blends entrepreneurial insights with the latest in health and wellness. If you’re ready to take control of your well-being and your business, tune in and let’s get started.
